‘This is fine’ creator says AI startup stole his art
‘This is fine’ creator says AI startup stole his art
“This is fine” 创作者称 AI 初创公司盗用了他的作品
You’ve seen this comic before: An anthropomorphic dog sits smiling, surrounded by flames, and says, “This is fine.” It’s become one of the most durable memes of the past decade, and now AI startup Artisan seems to have incorporated it into an ad campaign — an ad for which KC Green, the artist who created the comic, said his art was stolen. 你一定见过这幅漫画：一只拟人化的狗坐在火焰中微笑着说：“一切都好（This is fine）。”这已成为过去十年中最持久的模因（meme）之一。而现在，AI 初创公司 Artisan 似乎将其植入了一场广告活动中——漫画创作者 KC Green 表示，该广告盗用了他的艺术作品。
A Bluesky post seems to show an ad in a subway station featuring Green’s art, except the dog says, “[M]y pipeline is on fire,” and an overlaid message urges passersby to “Hire Ava the AI BDR.” Quoting that post, Green said he’s “been getting more folks telling me about this” and that “it’s not anything [I] agreed to.” Instead, he said the ad has “been stolen like AI steals,” and he told followers to “please vandalize it if and when you see it.” Bluesky 上的一篇帖子展示了地铁站里的一则广告，其中使用了 Green 的作品，但狗说的话变成了“[M]y pipeline is on fire（我的工作流着火了）”，叠加的文字则敦促路人“雇佣 AI 业务开发代表 Ava”。Green 在转发该帖时表示，他“收到越来越多人的告知”，并强调“我从未同意过此事”。他称该广告“就像 AI 窃取数据一样被盗用了”，并呼吁粉丝“如果看到它，请务必破坏它”。
When TechCrunch sent Artisan an email asking about the ad, the company said, “We have a lot of respect for KC Green and his work, and we’re reaching out to him directly.” In a follow-up email, the company said it had scheduled time to speak with him. Artisan has courted controversy with its ads before, specifically with billboards urging businesses to “Stop hiring humans” — although founder and CEO Jaspar Carmichael-Jack insisted that the message was about “a category of work,” not “humans at large.” 当 TechCrunch 就该广告向 Artisan 发送电子邮件询问时，该公司回应称：“我们非常尊重 KC Green 和他的作品，我们正在直接与他联系。”在后续邮件中，该公司表示已安排时间与他沟通。Artisan 此前曾因其广告引发争议，特别是那些敦促企业“停止雇佣人类”的广告牌——尽管其创始人兼首席执行官 Jaspar Carmichael-Jack 坚称，该信息指的是“某一类工作”，而非“人类整体”。
“This is fine” first appeared in Green’s webcomic “Gunshow” in 2013, and while he hasn’t disavowed the smiling-melting dog entirely (he recently turned the comic into a game), it’s clearly escaped from his control. And of course, Green is far from the only artist to see his meme-able art used in ways he finds objectionable. “This is fine” 最初出现在 Green 2013 年的网络漫画《Gunshow》中。虽然他并没有完全否认这只在火焰中微笑的狗（他最近还把这幅漫画做成了游戏），但它显然已经脱离了他的控制。当然，Green 绝不是唯一一个发现自己的模因艺术被以令人反感的方式使用的艺术家。
But some artists have still taken action when their art is monetized or used in commercial ways without their permission, for example when cartoonist Matt Furie sued right-wing conspiracy theory site Infowars for using his character Pepe the Frog in a poster. (Furie and Infowars eventually settled.) 不过，当艺术作品在未经许可的情况下被商业化或使用时，一些艺术家仍会采取行动。例如，漫画家 Matt Furie 就曾起诉右翼阴谋论网站 Infowars，因为该网站在海报中使用了他的角色“青蛙佩佩（Pepe the Frog）”。（Furie 和 Infowars 最终达成了和解。）
Green told TechCrunch via email that he will be “looking into [legal] representation, as I feel I have to.” Still, he said it “takes the wind out of my sails” that he has to take “time out of my life to try my hand at the American court system instead of putting that back into what I am passionate about, which is drawing comics and stories.” Green added, “These no-thought A.I. losers aren’t untouchable and memes just don’t come out of thin air.” Green 通过电子邮件告诉 TechCrunch，他将“寻求法律代理，因为我觉得我必须这样做”。尽管如此，他表示，不得不“从生活中抽出时间去尝试应对美国司法系统，而不是将时间投入到我热爱的漫画和故事创作中”，这让他感到“泄气”。Green 补充道：“这些毫无思想的 AI 失败者并非不可触碰，模因也不是凭空产生的。”