Introducing Claude Design by Anthropic Labs

Introducing Claude Design by Anthropic Labs

Anthropic Labs 发布 Claude Design

Today, we’re launching Claude Design, a new Anthropic Labs product that lets you collaborate with Claude to create polished visual work like designs, prototypes, slides, one-pagers, and more.

今天,我们正式推出 Claude Design。这是 Anthropic Labs 的一款全新产品,旨在让你与 Claude 协作,创作出精美的视觉作品,包括设计稿、原型图、演示文稿、单页文档等。

Claude Design is powered by our most capable vision model, Claude Opus 4.7, and is available in research preview for Claude Pro, Max, Team, and Enterprise subscribers. We’re rolling out to users gradually throughout the day.

Claude Design 由我们最强大的视觉模型 Claude Opus 4.7 驱动,目前已面向 Claude Pro、Max、Team 和 Enterprise 订阅用户开放研究预览版。我们将于今日逐步向用户推送。

Design with Claude

与 Claude 一起设计

Even experienced designers have to ration exploration—there’s rarely time to prototype a dozen directions, so you limit yourself to a few. And for founders, product managers, and marketers with an idea but not a design background, creating and sharing those ideas can be daunting.

即使是经验丰富的设计师也必须精打细算地进行探索——因为很少有时间去制作十几种方案的原型,所以你往往只能局限于几种。而对于那些有想法但缺乏设计背景的创始人、产品经理和营销人员来说,创作并分享这些想法可能是一项艰巨的任务。

Claude Design gives designers room to explore widely and everyone else a way to produce visual work. Describe what you need and Claude builds a first version. From there, you refine through conversation, inline comments, direct edits, or custom sliders (made by Claude) until it’s right. When given access, Claude can also apply your team’s design system to every project automatically, so the output is consistent with the rest of your company’s designs.

Claude Design 为设计师提供了广阔的探索空间,也为其他人提供了产出视觉作品的途径。只需描述你的需求,Claude 就会构建出第一个版本。在此基础上,你可以通过对话、行内评论、直接编辑或自定义滑块(由 Claude 生成)进行精修,直到达到理想效果。在获得授权后,Claude 还能自动将你团队的设计系统应用到每个项目中,确保产出内容与公司其他设计保持一致。

Teams have been using Claude Design for:

团队目前利用 Claude Design 进行以下工作:

  • Realistic prototypes: Designers can turn static mockups into easily-shareable interactive prototypes to gather feedback and user-test, without code review or PRs. 逼真的原型: 设计师可以将静态模型转化为易于分享的交互式原型,从而收集反馈并进行用户测试,无需代码审查或提交 PR。
  • Product wireframes and mockups: Product Managers can sketch out feature flows and hand them off to Claude Code for implementation, or share them with designers to refine further. 产品线框图和模型: 产品经理可以勾勒出功能流程,并将其交给 Claude Code 进行实现,或者分享给设计师进行进一步优化。
  • Design explorations: Designers can quickly create a wide range of directions to explore. 设计探索: 设计师可以快速创建多种设计方向以供探索。
  • Pitch decks and presentations: Founders and Account Executives can go from a rough outline to a complete, on-brand deck in minutes, and then export as a PPTX or send to Canva. 融资路演和演示文稿: 创始人和客户经理可以在几分钟内将粗略的大纲转化为完整的品牌演示文稿,然后导出为 PPTX 格式或发送至 Canva。
  • Marketing collateral: Marketers can create landing pages, social media assets, and campaign visuals, then loop in designers to polish. 营销物料: 营销人员可以创建落地页、社交媒体素材和活动视觉图,随后邀请设计师进行润色。
  • Frontier design: Anyone can build code-powered prototypes with voice, video, shaders, 3D and built-in AI. 前沿设计: 任何人都可以利用语音、视频、着色器、3D 和内置 AI 构建由代码驱动的原型。

How it works

工作原理

  • Your brand, built in: During onboarding, Claude builds a design system for your team by reading your codebase and design files. Every project after that uses your colors, typography, and components automatically. 内置品牌体系: 在入驻阶段,Claude 会通过读取你的代码库和设计文件,为你团队构建一套设计系统。此后的每个项目都会自动使用你的配色、字体和组件。
  • Import from anywhere: Start from a text prompt, upload images and documents (DOCX, PPTX, XLSX), or point Claude at your codebase. 从任何地方导入: 从文本提示开始,上传图片和文档(DOCX、PPTX、XLSX),或者让 Claude 读取你的代码库。
  • Refine with fine-grained controls: Comment inline on specific elements, edit text directly, or use adjustment knobs to tweak spacing, color, and layout live. 精细化控制: 对特定元素进行行内评论,直接编辑文本,或使用调节旋钮实时微调间距、颜色和布局。
  • Collaborate: Designs have organization-scoped sharing. You can keep a document private, share it with your organization, or grant edit access. 协作: 设计支持组织范围内的共享。你可以将文档设为私有、与组织内成员共享,或授予编辑权限。
  • Export anywhere: Share as an internal URL, save as a folder, or export to Canva, PDF, PPTX, or standalone HTML files. 导出至任何地方: 以内部链接形式分享,保存为文件夹,或导出为 Canva、PDF、PPTX 或独立的 HTML 文件。
  • Handoff to Claude Code: When a design is ready to build, Claude packages everything into a handoff bundle that you can pass to Claude Code with a single instruction. 移交给 Claude Code: 当设计准备就绪后,Claude 会将所有内容打包成一个交付包,你只需一条指令即可将其交给 Claude Code。

Get started

如何开始

Claude Design is available for Claude Pro, Max, Team, and Enterprise subscribers. Access is included with your plan and uses your subscription limits. For Enterprise organizations, Claude Design is off by default. Admins can enable it in Organization settings.

Claude Design 现已面向 Claude Pro、Max、Team 和 Enterprise 订阅用户开放。该功能包含在你的订阅计划中,并占用相应的订阅额度。对于企业级组织,Claude Design 默认处于关闭状态,管理员可在组织设置中开启。

Start designing at claude.ai/design. 立即前往 claude.ai/design 开始设计。