Amazon launches an AI-powered audio Q&A experience on product pages

亚马逊在产品页面推出 AI 驱动的语音问答体验

Amazon launched a new AI-powered feature on Tuesday that allows users to ask questions about products and receive conversational audio responses generated in real time. The responses are delivered by what the company calls “AI-powered shopping experts,” which present information in a natural, discussion-style format.

亚马逊周二推出了一项新的 AI 驱动功能，允许用户针对产品进行提问，并实时获得对话式的语音回复。这些回复由该公司所谓的“AI 购物专家”提供，以自然、讨论式的格式呈现信息。

The new “Join the chat” feature aims to save customers time by providing key product details without requiring them to scroll through lengthy descriptions or reviews. The AI pulls together insights about product features, customer feedback, and other relevant information. For example, shoppers can ask questions like whether a coffee maker is suited for beginners or whether a sweater feels itchy based on customer reviews.

这项名为“加入聊天”（Join the chat）的新功能旨在为客户节省时间，直接提供关键产品细节，无需用户翻阅冗长的描述或评论。AI 会汇总有关产品功能、客户反馈及其他相关信息。例如，购物者可以询问咖啡机是否适合初学者，或者根据客户评论询问毛衣是否扎人。

Rather than giving generic answers, Amazon says the AI builds on previous responses to provide more relevant and helpful information, while also making sure not to repeat anything. This is meant to be a similar experience to speaking with a knowledgeable employee at a store. “Customers can ask questions and actually steer where the conversation goes. Every question they ask influences what comes next, making the experience a conversation customers can join and customize,” the company writes in a blog post.

亚马逊表示，AI 不会给出千篇一律的回答，而是基于之前的回复提供更相关、更有帮助的信息，同时确保内容不重复。这种体验旨在模拟与商店里知识渊博的员工交谈。“客户可以提出问题，并真正引导对话的方向。他们提出的每一个问题都会影响接下来的内容，使这种体验成为客户可以参与和定制的对话，”该公司在博客文章中写道。

“Join the chat” is part of a broader experience called “Hear the highlights,” which offers short audio summaries on millions of product pages within the Amazon Shopping app. That feature began testing last May and is currently available in the U.S. However, only select products have audio summaries.

“加入聊天”是名为“听取亮点”（Hear the highlights）的更广泛体验的一部分，该体验在亚马逊购物 App 的数百万个产品页面上提供简短的语音摘要。该功能于去年 5 月开始测试，目前已在美国上线。不过，目前仅部分产品提供语音摘要。

To use the feature, customers open a product page in the app and tap the “Hear the highlights” button, located below the product image. From there, they can listen to a brief overview or tap the “Join the chat” icon to ask specific questions via text or voice. The audio can continue playing even as users browse.

要使用该功能，客户需在 App 中打开产品页面，并点击产品图片下方的“听取亮点”按钮。之后，他们可以收听简短的概述，或点击“加入聊天”图标，通过文字或语音提出具体问题。即使在用户浏览页面时，音频也可以继续播放。

The new capability builds on Amazon’s growing lineup of AI-driven shopping tools. These include Rufus, its generative AI assistant that helps customers research products and compare options; Interests, which continuously tracks and surfaces new items aligned with a shopper’s preferences; and “Help me decide,” which suggests products based on a person’s searches, browsing, and shopping history.

这项新功能建立在亚马逊日益丰富的 AI 驱动购物工具阵容之上。其中包括：帮助客户研究产品并比较选项的生成式 AI 助手 Rufus；持续跟踪并展示符合购物者偏好的新商品的 Interests；以及根据个人的搜索、浏览和购物历史推荐产品的“帮我决定”（Help me decide）。