Howdy’s dated $3/month ad-free streaming service said to have 1M subscribers

Howdy 每月 3 美元的无广告流媒体服务据称已拥有 100 万订阅用户

Six months after its launch, research firm Antenna estimates that the Howdy streaming service has more than 1 million subscribers. Roku debuted Howdy in August. The subscription video-on-demand (SVOD) service is $3 per month and doesn’t have commercials. In an announcement today, Antenna estimated that almost 300,000 people signed up for Howdy in August and that the service gained 100,000 subscribers in each subsequent month.

在 Howdy 流媒体服务推出六个月后，研究公司 Antenna 估计其订阅用户已超过 100 万。Roku 于去年 8 月推出了 Howdy。这项订阅制视频点播（SVOD）服务每月收费 3 美元，且不含广告。Antenna 在今天的一份公告中估计，8 月份约有 30 万人注册了 Howdy，此后每个月该服务又增加了 10 万名订阅用户。

Roku initially only offered the service through The Roku Channel, which is Roku’s free ad-supported streaming television (FAST) service. People can also subscribe to non-Roku streaming services, like Apple TV and HBO Max, through The Roku Channel. Since Howdy launched, it has represented 23 percent of all SVOD subscriptions made through The Roku Channel, Antenna said. In March, Roku expanded Howdy’s distribution channels by making the service available through Amazon Prime Video and as a standalone iOS and Android app.

Roku 最初仅通过其免费广告支持流媒体电视（FAST）服务“The Roku Channel”提供该服务。用户也可以通过 The Roku Channel 订阅非 Roku 的流媒体服务，如 Apple TV 和 HBO Max。Antenna 表示，自 Howdy 推出以来，它已占到通过 The Roku Channel 进行的所有 SVOD 订阅量的 23%。今年 3 月，Roku 扩大了 Howdy 的分发渠道，使其可以通过 Amazon Prime Video 以及独立的 iOS 和 Android 应用程序进行访问。

Howdy doesn’t claim to offer the latest and greatest TV shows or movies. In fact, part of its slogan is: “Almost everything you want to watch.” Currently, its list of featured movies is notably dated with titles including Brooklyn’s Finest (2009), Foxcatcher (2014), Edge of Tomorrow (2014), Raw Deal (1986), and The Age of Innocence (1993). Under “recently added TV,” you’ll find All of Us (2003–2007), Mad TV (1995–2009), Nash Bridges (1996–2001), Nip/Tuck (2003–2010), and Southland (2010–2013).

Howdy 并不标榜自己提供最新、最热门的电视节目或电影。事实上，其口号的一部分是：“几乎涵盖你想看的一切。”目前，其精选电影列表明显偏旧，包括《布鲁克林警察》（2009）、《狐狸猎手》（2014）、《明日边缘》（2014）、《魔鬼司令》（1986）和《纯真年代》（1993）等影片。在“最近添加的电视节目”栏目下，你可以找到《All of Us》（2003–2007）、《疯狂电视》（1995–2009）、《纳什大桥》（1996–2001）、《整容室》（2003–2010）和《南国警察》（2010–2013）。

Despite offering a lackluster library compared to other streaming services, Howdy’s affordability is valued among streaming subscribers who are weary of the industry’s growing use of commercials and rising prices. Howdy is very young, but Antenna reported that most people who signed up for Howdy when it first launched have kept their subscriptions: Among sign-ups to Howdy in August and September 2025, Antenna estimates that 51 percent were still subscribed 6 months later. That 6-month Survival Rate sits ahead of the Premium SVOD average (47 percent) and the Specialty SVOD average (38 percent). The $2.99 price point likely plays a role here, as the low monthly commitment reduces the friction that drives churn on higher-priced services.

尽管与其他流媒体服务相比，Howdy 的片库显得平淡无奇，但对于那些厌倦了行业内日益增多的广告和不断上涨的价格的订阅用户来说，其高性价比颇具吸引力。Howdy 虽然非常年轻，但 Antenna 报告称，大多数在 Howdy 刚推出时注册的用户都保留了订阅：据 Antenna 估计，在 2025 年 8 月和 9 月注册的用户中，有 51% 的人在 6 个月后仍保持订阅。这一 6 个月的留存率高于高级 SVOD 平均水平（47%）和专业 SVOD 平均水平（38%）。2.99 美元的定价可能在其中发挥了作用，因为较低的月费承诺降低了导致高价服务用户流失的阻力。

Roku hasn’t confirmed Antenna’s figures or provided its own subscriber count for Howdy. “We’re pleased with Howdy’s strong early performance,” a spokesperson told The Hollywood Reporter (THR). “While we aren’t confirming any third‑party data, we’re encouraged by the momentum we’re seeing so far and the positive reception from streamers.”

Roku 尚未证实 Antenna 的数据，也未提供其自身的 Howdy 订阅用户数。一位发言人告诉《好莱坞报道》（THR）：“我们对 Howdy 早期的强劲表现感到满意。虽然我们不确认任何第三方数据，但我们对目前看到的增长势头以及流媒体用户给予的积极反馈感到鼓舞。”

Roku’s head of content, Lisa Holme, told THR in February that Howdy would get newer movies soon. “The vast majority of Howdy subscribers are [The Roku Channel] viewers who are now just adding Howdy on top as another part of the ecosystem,” she added.

Roku 内容主管 Lisa Holme 在 2 月份告诉 THR，Howdy 很快会引入更新的电影。她补充道：“绝大多数 Howdy 订阅用户都是 [The Roku Channel] 的观众，他们现在只是将 Howdy 作为生态系统的另一部分添加进来。”