Bose Brings Back Its ‘Lifestyle’ Branding With New Speakers for the Home
Bose Brings Back Its ‘Lifestyle’ Branding With New Speakers for the Home
Bose 重启“Lifestyle”品牌，推出全新家用音箱系列
Bose has three new speakers to spice up your home listening. The company’s new “Lifestyle Collection”—designed with a snazzy fabric-wrapped grille and gentle curves—includes the Lifestyle Ultra Speaker, Lifestyle Ultra Subwoofer, and Lifestyle Ultra Soundbar. All of them can be connected to multiple units and third-party speakers via AirPlay and Google Cast for a better multi-room audio experience.
Bose 推出了三款全新音箱，旨在提升您的居家聆听体验。公司全新的“Lifestyle Collection”系列采用了时尚的织物包裹格栅和柔和的曲线设计，包括 Lifestyle Ultra 音箱、Lifestyle Ultra 低音炮和 Lifestyle Ultra 条形音箱。所有产品均可通过 AirPlay 和 Google Cast 与多台设备及第三方音箱连接，从而实现更出色的多房间音频体验。
These audio products mark a “reentering” into the home speaker space for the company, bringing back the iconic Lifestyle lineup that originally debuted in 1990—known for simplicity and ease of use—which Bose subsequently discontinued in 2022.
这些音频产品标志着 Bose 对家用音箱领域的“重返”。该系列复刻了 1990 年首次亮相的标志性 Lifestyle 产品线，该系列以简洁易用著称，但 Bose 曾于 2022 年将其停产。
To no surprise, Bose says the Ultra Soundbar is the “best soundbar we have ever made,” and that the Ultra Speaker might even be one of the company’s best in its storied history. The wireless speaker starts at $299, with a $349 limited-edition model in Driftwood Sand; the soundbar costs $1,099, and the subwoofer is $899. They’re available for preorder now and go on sale May 15.
不出所料，Bose 声称 Ultra 条形音箱是其“有史以来制造的最棒的条形音箱”，而 Ultra 音箱也可能是公司悠久历史中最出色的产品之一。无线音箱起售价为 299 美元，另有售价 349 美元的“流木沙”（Driftwood Sand）限量版；条形音箱售价 1,099 美元，低音炮售价 899 美元。目前产品已开启预购，并将于 5 月 15 日正式发售。
These Wi-Fi-enabled speakers support AirPlay, Google Cast, Spotify Connect, and, uniquely, are the first to integrate with Alexa+ (in the US only), allowing you to ask Amazon’s chatbot to play music through the speakers via voice commands. There’s also Bluetooth support, and even an auxiliary input for connecting the Ultra Speaker to a turntable.
这些支持 Wi-Fi 的音箱兼容 AirPlay、Google Cast 和 Spotify Connect。特别之处在于，它们是首批集成 Alexa+（仅限美国）的产品，允许用户通过语音指令让亚马逊的聊天机器人控制音箱播放音乐。此外，产品还支持蓝牙连接，并配有辅助输入接口，可将 Ultra 音箱连接至黑胶唱机。
You can group two Lifestyle Ultra Speakers into a stereo system in the Bose app, or group them all together for a home theater system. Sadly, if you hoped to use it as a surround system with your existing Bose soundbar, the company says it’s only backward compatible with the Bass Module 700. And with the new Lifestyle Ultra Soundbar, it can only be used as a wired connection. For multi-room audio, the company has passed those grouping duties to the Google Home app for Google Cast technology, or Apple’s AirPlay for iOS users. Speaking of the app, there’s a redesigned onboarding process that purportedly makes setting up all of these speakers a breeze.
您可以在 Bose App 中将两台 Lifestyle Ultra 音箱组合成立体声系统，或将它们全部组合成家庭影院系统。遗憾的是，如果您希望将其与现有的 Bose 条形音箱组成环绕声系统，公司表示它仅向后兼容 Bass Module 700 低音模块。对于全新的 Lifestyle Ultra 条形音箱，它仅支持有线连接。在多房间音频方面，公司将分组功能交由 Google Home App（针对 Google Cast 技术）或 iOS 用户的 Apple AirPlay 处理。说到 App，其重新设计的引导流程据称能让所有音箱的设置变得轻而易举。
On the audio front, the Ultra Speaker notably features an upward-firing driver for Dolby Atmos–like spatial audio, along with two front-facing drivers. (It doesn’t seem to support Dolby Atmos Music at this time.) The company is also touting its CleanBass technology, which pairs Bose’s QuietPort acoustic opening with the woofer for deep sound that performs better than its size suggests, though we’ll have to hear it for ourselves to see if it lives up to Bose’s claims.
在音频方面，Ultra 音箱特别配备了一个向上发声的驱动单元，以实现类似杜比全景声（Dolby Atmos）的空间音频效果，此外还有两个前向驱动单元。（目前似乎不支持杜比全景声音乐。）公司还大力宣传其 CleanBass 技术，该技术将 Bose 的 QuietPort 声学开口与低音单元相结合，旨在提供超越其体积的深沉音效，不过我们仍需亲自试听，才能验证其是否名副其实。
Bose says the Lifestyle Ultra Soundbar is its first major redesign in over a decade. That’s not to say it hasn’t introduced new soundbars in recent years—we reviewed the Bose Smart Soundbar in 2024—but these have been minor iterations for a long time. The new soundbar features two up-firing drivers, four front-facing drivers, a center tweeter, and two PhaseGuide drivers that focus the sound on the sides to help fill the room. It also features the same CleanBass technology with the QuietPort, not to mention SpeechClarity tech that uses AI to enhance dialog.
Bose 表示，Lifestyle Ultra 条形音箱是其十多年来的首次重大重新设计。这并不是说近年来没有推出过新产品——我们在 2024 年评测过 Bose Smart Soundbar——但长期以来这些都只是小幅迭代。新款条形音箱配备了两个向上发声驱动单元、四个前向驱动单元、一个中置高音单元，以及两个 PhaseGuide 驱动单元，用于将声音聚焦在两侧以增强空间填充感。它同样采用了带有 QuietPort 的 CleanBass 技术，以及利用 AI 增强对话清晰度的 SpeechClarity 技术。
Before, if you wanted to tailor the sound to the room’s acoustics, you had to use Bose’s proprietary ADAPTiQ headset during setup to get the most out of the system. Now, Bose says you can use an iOS or Android microphone via the Bose app as a reference point to optimize the audio. No need for a separate accessory that you’d probably lose after six months.
过去，如果您想根据房间声学环境调整音效，必须在设置过程中使用 Bose 专有的 ADAPTiQ 耳机才能获得最佳系统表现。现在，Bose 表示您可以通过 Bose App 使用 iOS 或 Android 设备的麦克风作为参考点来优化音频。无需再使用那种可能半年后就会弄丢的独立配件了。
Bose’s new concerted effort on the home comes after a high-profile misfire from Sonos in 2024, where an app update disabled and broke many features, and left Sonos customers angry. When asked if the new products are a way to capture those Sonos customers contemplating jumping ship, Gregory Haungs, Bose’s senior product manager, says the company has been planning this for a long time.
Bose 在家用领域的新动作，正值 Sonos 在 2024 年遭遇重大失误之后——当时 Sonos 的一次 App 更新导致许多功能失效，引发了用户的强烈不满。当被问及这些新产品是否旨在吸引那些考虑“跳槽”的 Sonos 用户时，Bose 高级产品经理 Gregory Haungs 表示，公司对此早有规划。
“We’ve been working on this for about three years,” Haungs tells WIRED. “This has been a plan of Bose for quite some time to enter back into this space and make sure we’re doing it right. Maybe that meant we got some additional market insights and learnings along the way.”
“我们已经为此筹备了大约三年，”Haungs 告诉《连线》（WIRED）杂志。“重返这一领域并确保以正确的方式进行，一直是 Bose 长期以来的计划。或许这意味着我们在过程中获得了一些额外的市场洞察和经验。”