RSS Feeds Send Me More Traffic Than Google
RSS Feeds Send Me More Traffic Than Google
RSS 订阅源为我带来的流量超过了谷歌
Yeah yeah, I know, data-point of 1. I recently read Susam’s blog post where they said that “most of the traffic to my personal website still comes from web feeds” - I wondered if that was true for my site. 是是是，我知道，这只是个例。最近我读了 Susam 的博客文章，文中提到“我个人网站的大部分流量仍然来自网络订阅源”——我很好奇我的网站是否也是如此。
I’ve been writing this blog for a while. I’ve never much bothered with “aggressive” SEO - I have a fairly semantic layout, all my reviews have metadata, and stuff like that - but I’m not cramming in keywords, using AMP, or whatever other chickens Google requires to be sacrificed for a higher ranking. Nevertheless, I do OK. 我写这个博客已经有一段时间了。我从不费心去做什么“激进”的 SEO——我只是保持了相当语义化的布局，所有的评论都有元数据等等——但我不会堆砌关键词、使用 AMP，或者去祭献谷歌为了提高排名所要求的任何“祭品”。尽管如此，我的表现还不错。
Last year, I added a bit of local-only, lightweight statistics-gathering to my blog. I can see which sites people click on to reach mine. Google is right up the top, DuckDuckGo is surprisingly high, Bing is lucky to crack the top 20 on any day. Similarly, I can see how much traffic I get from the Fediverse and BlueSky (Twitter has all but vanished). 去年，我为博客添加了一些仅限本地的轻量级统计功能。我可以看到人们是通过哪些网站点击进入我的博客的。谷歌高居榜首，DuckDuckGo 的排名出人意料地高，而必应（Bing）能挤进前 20 名就算走运了。同样，我也可以看到来自联邦宇宙（Fediverse）和 BlueSky 的流量（Twitter 的流量几乎已经消失殆尽）。
A few weeks ago I added RSS and Newsletter tracking. These data are very lossy. If someone is subscribed to my RSS feed and opens a post and their client downloads a lazy-loaded image at the end of the post, I get a hit. For email it’s broadly the same. If an email is opened and the tracker image is loaded, I get a hit (although Gmail does obfuscate that somewhat). 几周前，我添加了 RSS 和时事通讯追踪功能。这些数据会有很大损耗。如果有人订阅了我的 RSS 源并打开了一篇文章，当他们的客户端下载文章末尾的懒加载图片时，我就会获得一次点击记录。电子邮件的情况也大致相同。如果邮件被打开且追踪图片被加载，我就会获得一次记录（尽管 Gmail 会在一定程度上混淆这些数据）。
I’m not looking for super-accurate numbers (although I do block as many AI crawlers and bots as possible). I’m not creepily following people around the web nor am I trying to sell them anything. I just want a rough idea of where people find me. Here are my blog’s views for the last 28 days. 我并不追求极其精确的数字（尽管我确实尽可能屏蔽了 AI 爬虫和机器人）。我不是在网络上诡异地跟踪用户，也不是想向他们推销任何东西。我只是想大致了解人们是从哪里找到我的。以下是我博客过去 28 天的浏览量。
Some months I get a surge of hits from link aggregators like HN or Reddit. Sometimes I’m linked to from a popular site or cited in academic work. But most of the time I bumble along getting hits from here, there, and everywhere. Nevertheless, it’s lovely to see so many people choosing to subscribe (for free!) and astonishing that they provide more traffic than a major search engine. 有些月份，我会从 HN 或 Reddit 等链接聚合网站获得流量激增。有时我会被热门网站链接或在学术著作中被引用。但大多数时候，我只是零零散散地从各处获得点击。尽管如此，看到这么多人选择（免费！）订阅，我感到非常高兴，而且他们提供的流量超过了一个主流搜索引擎，这确实令人惊讶。
Obviously, these are two very different types of traffic. People who are searching for a specific thing and stumble upon my blog are different from those who decide to like and subscribe. But, yeah, about 25% of my traffic comes from people who have chosen to subscribe. I’m just delighted that so many people read my random thoughts. 显然，这是两种截然不同的流量。搜索特定内容而偶然发现我博客的人，与那些决定点赞并订阅的人是不同的。但是，没错，我大约 25% 的流量来自那些选择订阅的用户。能有这么多人阅读我随手写下的想法，我感到非常高兴。
For historic reasons, I have separate Atom and RSS feeds. Perhaps I should consider merging them? But it doesn’t take much effort to publish in two subtly different formats. 由于历史原因，我有独立的 Atom 和 RSS 源。也许我应该考虑合并它们？但以两种略有不同的格式发布并不费事。
Dr. Dirtbag @blog: Interesting stats — thanks for posting. I don’t trust the numbers I get from my random Wordpress stats plugin, and I don’t add tracking pixels to email or RSS (both of which are full feeds, so no need to click through), but Google is a bit over half my visitors and a bit under half page views, with everything else down in the noise. Glancing through the list and mentally aggregating, most people find me through search, with mountain-specific sites coming in second and commercial social networks irrelevant (e.g. five Facebook visits in the last month). Dr. Dirtbag @blog： 有趣的统计数据——感谢分享。我不信任我那个随机 WordPress 统计插件得出的数字，我也没有在电子邮件或 RSS 中添加追踪像素（两者都是全文订阅源，所以无需点击跳转），但谷歌贡献了我一半以上的访客和略低于一半的页面浏览量，其他来源几乎可以忽略不计。粗略浏览列表并进行心算汇总后，大多数人是通过搜索找到我的，山地运动相关网站位居第二，而商业社交网络则无关紧要（例如上个月只有五次来自 Facebook 的访问）。
Gwyn: Clicked in from Feedly, happy rss subscriber here. Gwyn： 从 Feedly 点击进来的，我是个快乐的 RSS 订阅者。
giuspe: came to say the exact same thing (including using Feedly as aggregator), so I’ll just +1 this. giuspe： 我也是来表达同样观点的（包括使用 Feedly 作为聚合器），所以我给这层楼点个赞。
Jim Grey: My site’s on WordPress.com and I don’t believe there’s any way for me to track entries from RSS unfortunately — I’d love to know. But given the nature of my site search drives about 1/3 of pageviews. I write about vintage film cameras a lot and people will find one in Grandpa’s closet and go searching and find my review. Jim Grey： 我的网站在 WordPress.com 上，遗憾的是我不认为有什么方法可以追踪来自 RSS 的访问——我很想知道。但考虑到我网站的性质，搜索驱动了大约 1/3 的页面浏览量。我经常写关于老式胶片相机的文章，人们在爷爷的壁橱里翻出一台相机后，就会去搜索并找到我的评测。
blog.terrygodier.com: Hell yeah. Same. blog.terrygodier.com： 没错，我也是。
Andrew: My personal experience is that Google sends me very little traffic these days, so little that when I accidentally blocked their bot from spidering my site recently I thought twice before allowing it again. Their AI summaries, while often useful, have really destroyed the click-through rates on their search pages. Most of my traffic comes through either social media (mastodon), RSS, or the occasional spike from hackernews or similar aggregator. The old incentives to make your site as Google friendly as possibly are completely gone. Andrew： 我个人的经验是，谷歌现在给我带来的流量非常少，少到我最近不小心屏蔽了他们的爬虫机器人后，在考虑是否重新允许它访问时都犹豫了很久。他们的 AI 摘要虽然有时很有用，但确实摧毁了搜索页面的点击率。我大部分的流量来自社交媒体（Mastodon）、RSS，或者偶尔来自 Hacker News 等聚合网站的流量高峰。以前那种让网站尽可能对谷歌友好的动力已经完全消失了。
Chris Short: I’m quite curious about how you’re tracking RSS feed usage. Is there a unique image in your feed itself or a query string you’re using to track it? Chris Short： 我很好奇你是如何追踪 RSS 订阅源使用情况的。是在你的订阅源里放了唯一的图片，还是使用了查询字符串来追踪？
@edent: Basically, yes. I have a separate image for RSS, Atom, Email, Web, etc. It is very fuzzy - but good enough for my purposes. @edent： 基本是这样。我为 RSS、Atom、电子邮件、网页等分别设置了不同的图片。这非常模糊，但对于我的目的来说已经足够了。