Course correction: Google to link more sources in AI Overviews

路线修正：谷歌将在 AI 概览中增加更多来源链接

The top of a Google search page is prime real estate, but it has primarily been the domain of AI Overviews for the past two years. Websites that spent years optimizing for Google search haven’t exactly loved being pushed down the page by a chatbot and may blame AI Overviews for recent traffic drops. Google is not admitting fault, but it is rolling out a number of changes that will place more links to websites inside AI answers.

谷歌搜索页面的顶部是黄金地段，但在过去两年里，这里主要被“AI 概览”（AI Overviews）所占据。那些花费多年时间进行谷歌搜索优化的网站，显然并不喜欢被聊天机器人挤到页面下方，并可能将近期的流量下滑归咎于 AI 概览。谷歌并未承认过错，但正在推出一系列调整，将在 AI 回答中加入更多指向网站的链接。

Google says many AI Overviews are “just the beginning of exploring a topic you’re interested in.” To support this supposed yearning to know more, AI Overviews and AI Mode will soon get a new section at the bottom called “Further Exploration.” The new exploration box will link to articles and analysis that is relevant to the query in a bullet point list. In the example below, a search for urban green spaces produces suggested links to content about specific projects in New York and Singapore. This is also where you may see the bait questions that are so common at the end of AI outputs.

谷歌表示，许多 AI 概览只是“探索你感兴趣话题的起点”。为了支持这种对深入了解的需求，AI 概览和 AI 模式很快将在底部增加一个名为“进一步探索”（Further Exploration）的新板块。这个新的探索框将以项目符号列表的形式，链接到与查询相关的文章和分析。在下方的示例中，搜索“城市绿地”会生成关于纽约和新加坡特定项目的建议链接。这也是你可能会看到 AI 输出末尾常见的引导性问题的地方。

Similarly, AI Overviews may include a section of “Expert Advice” that offers a snippet of content from around the web that is relevant to your search. This can include news and reviews from around the web, as well as discussions from public-facing forums and social media. Each one will include a link so you can “jump to the full conversation.”

同样，AI 概览可能会包含一个“专家建议”（Expert Advice）板块，提供来自网络、与你搜索内容相关的片段。这可能包括来自全网的新闻和评论，以及来自公共论坛和社交媒体的讨论。每一项都会包含一个链接，以便你可以“跳转到完整对话”。

Google also promises that AI answers will include more links generally. These will continue to appear as small pills at the end of paragraphs. Clicking on them will show a list of sources that supposedly formed the foundation of the AI output. Hovering over links in AI Overviews and AI Mode will also produce a pop-up that gives you more information about the site before you click.

谷歌还承诺，AI 回答中将普遍包含更多链接。这些链接将继续以段落末尾的小胶囊形式出现。点击它们将显示构成 AI 输出基础的来源列表。在 AI 概览和 AI 模式中，将鼠标悬停在链接上还会弹出一个窗口，在你点击之前提供有关该网站的更多信息。

While most of the newly announced AI features will roll out soon, Google is still seeking partners to support one of them. Google is seeking publishers that are interested in testing a new form of subscription integration. The company says your favorite websites should appear more prominently in AI search, so it’s trying to make that happen in AI Overviews and AI Mode. This feature will use an API to link a reader’s subscription on a website with their Google account. Google says that early testing showed users were much more likely to click through when their subscribed websites appeared as links in AI answers. Interested publishers are invited to fill out a form to get more information.

虽然大多数新宣布的 AI 功能即将推出，但谷歌仍在为其中一项功能寻找合作伙伴。谷歌正在寻找有兴趣测试一种新型订阅集成方式的出版商。该公司表示，你喜爱的网站应该在 AI 搜索中更显眼地出现，因此它正试图在 AI 概览和 AI 模式中实现这一点。该功能将使用 API 将读者在网站上的订阅与他们的谷歌账户关联起来。谷歌称，早期测试显示，当用户订阅的网站作为链接出现在 AI 回答中时，用户点击跳转的可能性要高得多。有兴趣的出版商可以填写表格以获取更多信息。

Live by the web, die by the web

成也网络，败也网络

Google does not accept the conventional wisdom that AI search is reducing website traffic. However, various analyses have suggested that the chatbot is stopping users from leaving Google’s platform. That might be fine for Google right now, but Gemini only works as a search product if it has a vast sea of online data to summarize. As websites increasingly feel the squeeze of lower traffic (and advertising revenue), there may be less of that content available.

谷歌并不认同“AI 搜索正在减少网站流量”这一普遍观点。然而，多项分析表明，聊天机器人正在阻止用户离开谷歌平台。这对目前的谷歌来说可能没问题，但 Gemini 要作为搜索产品发挥作用，前提是必须拥有海量的在线数据可供总结。随着网站日益感受到流量（及广告收入）下降的压力，可供总结的内容可能会越来越少。

Google also has to be aware that the growing AI backlash goes beyond existential threats to the web—it’s also an immediate legal liability. Publishers, artists, and authors have filed lawsuits against the company alleging that Gemini is illegally using their content. Penske Media has alleged that searches with AI Overviews can reduce clicks by as much as 90 percent. Meanwhile, Google is under increased scrutiny in Europe now that the Digital Markets Act is in full effect, which could force it to create an AI Overviews opt-out for websites.

谷歌还必须意识到，日益增长的 AI 反弹不仅是对网络的生存威胁，也是直接的法律责任。出版商、艺术家和作家已对该公司提起诉讼，指控 Gemini 非法使用他们的内容。Penske Media 声称，使用 AI 概览的搜索可能会使点击量减少高达 90%。与此同时，随着《数字市场法案》（Digital Markets Act）全面生效，谷歌在欧洲面临的审查也在加强，这可能会迫使其为网站提供 AI 概览的退出机制。

These changes may represent a bit of a course correction for Google after AI tools created too many zero-click searches. It’s unclear if just adding more external links to AI answers will get the job done, though.

在 AI 工具导致过多的“零点击搜索”之后，这些变化可能代表了谷歌的一次路线修正。不过，仅仅在 AI 回答中增加更多外部链接是否能解决问题，目前尚不清楚。