Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app
Prime Video follows Netflix and Disney by adding a TikTok-like ‘Clips’ feed in its app
Prime Video 效仿 Netflix 和 Disney，在应用中加入类似 TikTok 的“Clips”短视频流
Amazon is adding a short-form video feed to the Prime Video app called “Clips,” the company announced on Friday. Rolling out first in the U.S., Clips will include… well, clips of shows on Prime Video that are designed to hook a viewer and get them to give the full show a try. 亚马逊周五宣布，正在为 Prime Video 应用添加一个名为“Clips”的短视频流。该功能将首先在美国推出，内容包含 Prime Video 剧集的精彩片段，旨在吸引观众并促使他们观看完整剧集。
From that clip, users can add a title to their watchlist, share it with a friend, or navigate to rent, buy, or access the title through their subscription. 通过这些片段，用户可以将影片添加到观看列表、分享给好友，或者跳转至租赁、购买页面，亦或是通过订阅直接观看。
“Clips gives customers a whole new way to browse with short, personalized snippets tailored to their interests,” said Prime Video’s director of Global Application Experiences, Brian Griffin, in a press release. “Whether they have a few minutes to scroll or are looking for something to watch when they have more time, entertainment is just a tap away.” Prime Video 全球应用体验总监 Brian Griffin 在新闻稿中表示：“Clips 为客户提供了一种全新的浏览方式，通过根据其兴趣定制的短小精悍的片段，让娱乐触手可及。无论用户是只有几分钟的碎片时间，还是有大把时间寻找想看的节目，只需轻轻一点即可。”
Amazon first tested this short-form feed during the NBA season, showing highlights that users can scroll through as though they’re watching TikToks. It’s not a surprise to see Prime Video make this change — Netflix, Peacock, Tubi, Disney, and others have recently rolled out similar experiences, which are designed to promote discovery. Netflix’s short-form feed even shares the Clips name. 亚马逊此前曾在 NBA 赛季期间测试过这一短视频流，展示了用户可以像刷 TikTok 一样滑动的精彩集锦。Prime Video 做出这一改变并不令人意外——Netflix、Peacock、Tubi、Disney 等平台近期都推出了类似的体验，旨在促进内容发现。Netflix 的短视频流甚至也使用了“Clips”这个名称。
Clips is first rolling out to select U.S. customers on iOS, Android, and Fire tablets, but it will be available more broadly this summer. Users can navigate to Clips by scrolling down on the Clips carousel on the Prime Video mobile home page, which will surface a full-screen vertical feed. Clips 目前正率先向美国部分 iOS、Android 和 Fire 平板用户推出，并将在今年夏天更广泛地普及。用户可以通过滚动 Prime Video 移动端首页的“Clips”轮播图进入该功能，从而开启全屏垂直视频流。