Bravo is creating unscripted microdramas for the Peacock app

Bravo 正在为 Peacock 应用制作无剧本微短剧

It’s about time that the microdrama trend has gone mainstream. As microdrama apps like ReelShort and DramaBox quietly rake in billions, Peacock announced on Monday that it’s launching two unscripted Bravo microdramas, which will stream on its app. These vertical video series, with episodes around 60 to 90 seconds, are designed for a quick, TikTok-like viewing experience.

微短剧趋势终于走向了主流。随着 ReelShort 和 DramaBox 等微短剧应用悄然赚取数十亿美元，Peacock 周一宣布将推出两部 Bravo 无剧本微短剧，并在其应用上播放。这些竖屏系列剧每集时长约 60 到 90 秒，旨在提供类似 TikTok 的快速观看体验。

“Salon Confessionals with Madison LeCroy” will feature the “Southern Charm” star as she gives her clients a makeover while they tell her their most dramatic stories. “Campus Confidential: Miami” spotlights a group of college students, including Georgia Gay, daughter of Heather Gay from “The Real Housewives of Salt Lake City.” According to Peacock, this marks the first time that a major U.S. streaming platform has produced microdramas — and it was bound to happen.

《Salon Confessionals with Madison LeCroy》将由这位《南方魅力》(Southern Charm) 的明星担任主角，她在为客户进行改造的同时，听他们讲述最戏剧性的故事。《Campus Confidential: Miami》则聚焦于一群大学生，其中包括《盐湖城真正的家庭主妇》(The Real Housewives of Salt Lake City) 中 Heather Gay 的女儿 Georgia Gay。据 Peacock 称，这是美国主流流媒体平台首次制作微短剧——而这一天迟早会到来。

First popularized in China, microdrama apps are poised to have a breakout year in the U.S. app market. According to the app intelligence firm Appfigures, ReelShort reached roughly $1.2 billion in gross consumer spending in 2025, up 119% from 2024; another leading app, DramaBox, made $276 million in gross consumer spending last year, more than doubling its 2024 numbers. Earlier this year, TikTok launched a stand-alone microdrama app called PineDrama. Another microdrama app run by Hollywood veterans called Gamma Time raised $14 million in funding, including angel checks from Alexis Ohanian, Kris Jenner, and Kim Kardashian.

微短剧应用最初在中国流行，如今正准备在美国应用市场迎来爆发式增长的一年。据应用情报公司 Appfigures 数据显示，ReelShort 在 2025 年的消费者总支出达到约 12 亿美元，较 2024 年增长了 119%；另一款领先应用 DramaBox 去年的消费者总支出为 2.76 亿美元，是 2024 年数字的两倍多。今年早些时候，TikTok 推出了名为 PineDrama 的独立微短剧应用。另一款由好莱坞资深人士运营的微短剧应用 Gamma Time 筹集了 1400 万美元资金，其中包括来自 Alexis Ohanian、Kris Jenner 和 Kim Kardashian 的天使投资。

Many of the existing microdrama apps, however, are putting out shows that are — how can we put it nicely? — terrible. This stuff makes “Riverdale” seem like a highly intellectual, prestige HBO show. We’re not talking about “bad TV” as in, how you might feel slightly sheepish about your “Real Housewives” obsession. We’re talking about a formulaic content machine that generates thousands of shows about a poor, nerdy girl who gets bullied, but when she gets pushed to the ground and her glasses fall off, some billionaire (who is possibly a werewolf) realizes she’s pretty (or, his werewolf mate) and falls in love with her.

然而，许多现有的微短剧应用推出的剧集——怎么说呢——简直糟糕透顶。这些内容让《河谷镇》(Riverdale) 看起来都像是高智商的 HBO 精品剧。我们指的不是那种让你对沉迷《真正的家庭主妇》感到有点不好意思的“烂剧”，而是一个公式化的内容机器，它批量生产成千上万部关于贫穷书呆子女孩被霸凌的剧集：当她被推倒在地、眼镜掉落时，某个亿万富翁（可能还是个狼人）突然发现她很漂亮（或者她是他的狼人伴侣），并爱上了她。

And yet, people can’t seem to get enough and subscribe to watch these addictive microdramas, paying $20 per week in some cases to find out what happens next after some crazy cliffhanger. This collaboration between Peacock and Bravo could prove clever, though. These two shows have built-in audiences made up of Bravo fanatics, who are already going to the Peacock app to watch established series they love, like “Vanderpump Rules.” Peacock is betting that while they’re already on the app, they’ll be enticed to watch a minute-long video of Madison LeCroy giving someone a makeover while they spill the tea.

尽管如此，人们似乎依然乐此不疲，订阅观看这些令人上瘾的微短剧，有时甚至每周支付 20 美元，只为在疯狂的悬念之后知道接下来会发生什么。不过，Peacock 和 Bravo 的这次合作可能被证明是明智的。这两部剧拥有由 Bravo 狂热粉丝组成的内置受众，他们本就会为了观看《范德普泵规则》(Vanderpump Rules) 等喜爱的老牌剧集而使用 Peacock 应用。Peacock 押注的是，当这些用户已经在应用上时，他们会被吸引去观看一段一分钟长的视频，看看 Madison LeCroy 在为某人改造时如何爆料八卦。