TikTok launches an ad-free subscription plan in the UK

TikTok 在英国推出无广告订阅计划

TikTok is introducing an ad-free subscription plan in the U.K. that costs £3.99 (about $5.44) per month. The new offering is rolling out over the coming months and will be available to users 18 and over. TikTok 正在英国推出一项无广告订阅计划，每月费用为 3.99 英镑（约合 5.44 美元）。这项新服务将在未来几个月内逐步推广，并向 18 岁及以上的用户开放。

Users who sign up for the plan won’t see ads on TikTok, and their data won’t be used for advertising purposes. The launch was likely driven by the U.K.’s General Data Protection Regulation (GDPR), which prohibits companies from collecting users’ personal data for advertising purposes without their consent. 订阅该计划的用户将不会在 TikTok 上看到广告，且其数据也不会被用于广告目的。此次发布很可能是受英国《通用数据保护条例》（GDPR）的推动，该条例禁止公司在未经用户同意的情况下收集其个人数据用于广告用途。

“Choice for our community and growth for UK businesses go hand in hand on TikTok,” said TikTok’s UK managing director, Kris Boger, in a press release. “Advertising on our platform is already helping thousands of British businesses reach new customers, increase sales, and create jobs, while our new ad-free option gives people greater control over their experience.” TikTok 英国总经理克里斯·博格（Kris Boger）在一份新闻稿中表示：“在 TikTok 上，我们社区的选择权与英国企业的增长是相辅相成的。我们平台上的广告已经帮助成千上万的英国企业触达新客户、增加销售额并创造就业机会，而我们新的无广告选项则让用户能够更好地掌控自己的使用体验。”

TikTok first began testing the ad-free plan in 2023. It’s unknown whether the social media giant plans to bring the offering to the U.S. TikTok 最初于 2023 年开始测试这项无广告计划。目前尚不清楚这家社交媒体巨头是否计划将该服务引入美国市场。