Discord launches Nitro Rewards, giving subscribers access to the base tier of Xbox Game Pass for no extra cost

Discord 推出 Nitro Rewards，订阅用户可免费获得 Xbox Game Pass 基础版会员资格

Discord on Monday unveiled Nitro Rewards, which gives Nitro subscribers access to offers from other gaming and lifestyle brands for no additional cost. Discord 周一推出了 Nitro Rewards，该计划让 Nitro 订阅用户无需支付额外费用，即可享受来自其他游戏和生活方式品牌的优惠。

Currently, Nitro offers upgrades to Discord, like more profile customization options, HD streaming, and the ability to upload files of up to 500 MB. The subscription is optional, as you can easily use the platform without paying, which is an intentional design choice on Discord’s part. But that also means user acquisition can be tricky. 目前，Nitro 为 Discord 提供升级功能，例如更多的个人资料自定义选项、高清直播以及上传最大 500 MB 文件的能力。该订阅是可选的，因为用户完全可以在不付费的情况下轻松使用该平台，这是 Discord 有意为之的设计选择。但这同时也意味着用户获取可能具有挑战性。

“Nitro has always been about how we can meaningfully upgrade the Discord experience, but not limit it [for free users] in any large way,” Stanislav Vishnevskiy, Discord’s co-founder and CTO, told TechCrunch. “Nitro 的初衷一直是如何有意义地提升 Discord 的体验，同时不以任何重大方式限制免费用户，”Discord 联合创始人兼首席技术官 Stanislav Vishnevskiy 在接受 TechCrunch 采访时表示。

Nitro Rewards is available to Nitro ($9.99 per month) subscribers, but not for users on the Nitro Basic ($2.99 per month) plan. But the appeal of Nitro Rewards could help improve value for subscribers and therefore retain them. Nitro Rewards 适用于 Nitro（每月 9.99 美元）订阅用户，但不适用于 Nitro Basic（每月 2.99 美元）计划的用户。然而，Nitro Rewards 的吸引力有助于提升订阅用户的价值，从而提高留存率。

At launch, Nitro Rewards will provide access to the base tier of Xbox Game Pass, which lets you play more than 50 PC and Xbox games, including Fallout 4, Stardew Valley, and DayZ. The tier also includes 10 hours of cloud gaming, which lets you stream games from a PC or Xbox to other devices. 在推出初期，Nitro Rewards 将提供 Xbox Game Pass 基础版会员资格，用户可以畅玩超过 50 款 PC 和 Xbox 游戏，包括《辐射 4》、《星露谷物语》和《DayZ》。该会员资格还包含 10 小时的云游戏时长，允许用户将游戏从 PC 或 Xbox 流式传输到其他设备上。

Nitro Rewards also provides discounts between 15% and 30% on a rotating selection of gaming hardware from Logitech G, SteelSeries, and KontrolFreek. Over time, Discord plans to partner with more companies for similar offers. Nitro Rewards 还为罗技 G (Logitech G)、赛睿 (SteelSeries) 和 KontrolFreek 等品牌的精选游戏硬件提供 15% 到 30% 不等的折扣，且优惠商品会定期轮换。未来，Discord 计划与更多公司合作，提供类似的优惠。

“Nitro is the biggest contributor to Discord revenue, and it’s been growing healthily year on year,” said Vishnevskiy. “This is about doubling down on that and providing you more value again … It’s honestly a big thank you to [subscribers] for supporting us. But also from a business perspective, it’s better retention on subscription as well, because people have more value for it.” “Nitro 是 Discord 收入的最大贡献者，并且每年都在健康增长，”Vishnevskiy 说道。“我们希望在此基础上加倍投入，再次为您提供更多价值……这实际上是对（订阅用户）支持我们的一份大礼。但从商业角度来看，这也意味着更好的订阅留存率，因为用户从中获得了更多价值。”

Initially conceived as a chat platform for gamers, Discord today plays a much larger role in online culture, serving as a community hub for all kinds of users — from crypto users building decentralized community projects to pub-goers organizing local craft nights to activists coordinating political protests. Discord 最初被设想为游戏玩家的聊天平台，如今在网络文化中扮演着更重要的角色，成为各类用户的社区中心——从构建去中心化社区项目的加密货币用户，到组织当地手工之夜的酒吧常客，再到协调政治抗议活动的活动家，应有尽有。

Discord also has an outsized role in the tech community, and founders have been using the platform to convene beta testers or power users of their products and communicate with them more directly. The platform has grown to over 90 million daily active users. Discord 在科技界也发挥着举足轻重的作用，创始人一直在利用该平台召集产品的测试人员或高级用户，并与他们进行更直接的沟通。该平台的日活跃用户已超过 9000 万。

But this increased exposure means that Discord has to confront the same complex, online safety issues as larger platforms. The company is currently preparing to roll out age-verification measures as it faces more lawsuits over children’s online safety. 但这种曝光度的增加意味着 Discord 必须面对与其他大型平台相同的复杂网络安全问题。由于面临更多关于儿童网络安全的诉讼，该公司目前正准备推出年龄验证措施。

Update, 5/11/26, 3:00 PM ET: Discord initially told TechCrunch that Nitro Rewards is available to all Nitro subscribers; however, Nitro Rewards is not available to the Nitro Basic tier. 更新，美东时间 5 月 11 日下午 3:00：Discord 最初告诉 TechCrunch，Nitro Rewards 适用于所有 Nitro 订阅用户；然而，Nitro Rewards 并不适用于 Nitro Basic 层级。