HelloFresh Meal Kit Review (2026): Vast Options, Good Execution

HelloFresh 餐饮套件评测（2026）：选择极其丰富，执行力出色

TIRED (优点):

• More than 400 meal options a week, somehow.
• Updated, modern-feeling, global menu.
• Well-organized, yet minimal packaging.
• International flavors better represented than in similar meal kits.

优点：

• 每周竟有超过 400 种餐点选择。
• 菜单更新颖、更具现代感，且涵盖全球风味。
• 包装井井有条，且尽可能精简。
• 国际风味的呈现比同类餐饮套件更地道。

TIRED (缺点):

• Cook times are untrue, as always.
• International flavors take a few liberties.
• Menu can’t be viewed before subscribing.

缺点：

• 烹饪时间一如既往地不准确。
• 国际风味在制作上进行了一些“自由发挥”。
• 订阅前无法查看菜单。

---

Last Summer, I took a Zoom call with meal delivery company HelloFresh’s now-global chief operating officer, Dan Seidel, to talk about the brand’s tangled logistics and grand ambitions. HelloFresh already dominates the meal delivery world. Well over half the meal kits left on patios, doorsteps, and apartment lobbies by phalanxes of third-party last-mile carriers come from one of the German-founded meal company’s expanding stable of brands: Green Chef, EveryPlate, Factor, and of course HelloFresh.

去年夏天，我与餐饮配送公司 HelloFresh 的现任全球首席运营官 Dan Seidel 进行了一次 Zoom 通话，探讨了该品牌复杂的物流体系和宏伟目标。HelloFresh 目前已在餐饮配送领域占据主导地位。由第三方“最后一公里”配送大军投放在露台、门阶和公寓大厅的餐饮套件中，超过半数来自这家德国创立的公司旗下不断扩张的品牌矩阵：Green Chef、EveryPlate、Factor，当然还有 HelloFresh 本身。

“Logistics” is not a sexy or exciting word. A lot of what Seidel talked about with me were jargon-heavy concepts like expanding weekly SKUs, agile supply chain practices, reducing process lead times, and minimizing substitutions. These days, there’s also a bit of AI hocus-pocus.

“物流”并不是一个性感或令人兴奋的词。Seidel 与我交谈的内容大多是充满专业术语的概念，例如扩大每周 SKU（库存单位）、敏捷供应链实践、缩短流程交付周期以及减少替代品。如今，其中还掺杂了一些人工智能的“魔法”。

Why do I bring this up? Because compared to what was on offer last year, the results of these big plans have been nothing short of astounding. Last July, most of HelloFresh’s ambitions still felt theoretical. This year, they’re quite real. My weekly menu from the HelloFresh meal kit this April contained nearly 500 recipes to choose from. Seasonal produce. Global spices. Chicken, beef, and pork from multi-generation meat producers in Texas or New Jersey.

我为什么要提这些？因为与去年的产品相比，这些宏大计划的成果简直令人惊叹。去年七月，HelloFresh 的大多数雄心壮志还停留在理论层面，而今年，它们已成为现实。今年四月，我的 HelloFresh 每周菜单提供了近 500 种食谱供选择。时令农产品、全球香料，以及来自德克萨斯州或新泽西州世代经营的肉类生产商提供的鸡肉、牛肉和猪肉。

I can add chicken thigh to my Gambian peanut stew, or swap it out for pork in my enchiladas. There are eight different kinds of enchiladas. Twelve distinct takes on ramen. Possibly too many salads. And I can get a box filled with any of those meals within four days of ordering it.

我可以往冈比亚花生炖菜里加鸡腿肉，或者把墨西哥卷饼里的肉换成猪肉。光是墨西哥卷饼就有八种不同的做法，拉面也有十二种不同的风味，沙拉可能多到让人眼花缭乱。而且，我下单后的四天内就能收到装满这些餐点的盒子。

In a matter of months, HelloFresh has become the most expansive and flexible meal kit delivery service I’ve ever seen. And I’ve tested pretty much all of best meal kits there are. Logistics, it turns out, are actually pretty sexy. The new website interface has a couple problems here and there. The recipes still lie cheerfully about how long it takes to make each dish. But the breadth of recipes on offer each week would stun the Cheesecake Factory into silence.

在短短几个月内，HelloFresh 已成为我所见过的最广阔、最灵活的餐饮套件配送服务。我几乎测试过市面上所有最好的餐饮套件。事实证明，物流其实相当性感。虽然新网站界面偶尔有些小问题，食谱对于烹饪时间的标注依然“乐观”得离谱，但每周提供的食谱广度足以让 Cheesecake Factory（以菜单极长著称的连锁餐厅）都自愧不如。

Here’s how the HelloFresh meal kit operates these days, and how it tastes.

以下是 HelloFresh 餐饮套件目前的运作方式及其口感体验。

How HelloFresh Works in 2026

HelloFresh 在 2026 年的运作模式

HelloFresh mostly still follows the model it helped pioneer more than a decade ago. You sign up for a subscription and choose recipes from a menu on the company’s website. On a day of your choosing, a big green “HELLO” box arrives on your stoop with recipe cards, and ingredients individually sorted and placed into a bag for each recipe.

HelloFresh 大体上仍沿用其十多年前开创的模式。你注册订阅，并在公司网站的菜单中选择食谱。在你选择的日子里，一个印有“HELLO”的大绿盒子会送到你的门前，里面包含食谱卡，以及为每道菜单独分类并装袋的食材。

HelloFresh meals cost $12 a portion if you’re not on a trial discount, about average for a premium meal kit. (For trial HelloFresh memberships, you’ll often pay less than half price for your first week.) This is far less than you’d spend for comparable meals when ordering delivery. But it’s also a lot more than you’d likely pay when cooking using staples from your pantry and fridge. (Though interestingly, meal kits are still cheaper than if you tried to make a recipe by buying all ingredients from scratch.)

如果不享受试用折扣，HelloFresh 每份餐点的价格为 12 美元，这在高端餐饮套件中属于平均水平。（对于 HelloFresh 试用会员，第一周通常只需支付不到半价。）这远低于点外卖的费用，但比使用自家储藏室和冰箱里的基本食材烹饪要贵得多。（不过有趣的是，餐饮套件仍然比你从零开始购买所有食材来制作同一道菜要便宜。）

Where HelloFresh tends to work best for me is at the three or four meals a week mark. This leaves it as a fun treat on dreary days when doing my own meal planning seems impossible. Spending $80 a week on three meals for two will stop me from blowing $60 on a single (mediocre) desperation DoorDash order. And as opposed to DoorDash, when I’m done cooking a Thai-spiced green curry on my stovetop, I actually feel a sense of accomplishment.

对我而言，HelloFresh 最适合每周三到四餐的频率。在那些连自己规划餐点都觉得困难的沉闷日子里，它成了一种有趣的慰藉。每周花 80 美元准备两人的三顿饭，能让我避免在走投无路时花 60 美元点一份（平庸的）外卖。而且与点外卖不同，当我亲手在炉灶上烹饪出一份泰式绿咖喱时，我确实能感受到一种成就感。

The problem, in the past, was that meal kits too often repeated menus, or felt a little samey. In 2020, when I used the service to stop myself from being bored to tears during the pandemic, HelloFresh was also a little boring. But these days, HelloFresh is not boring unless you want it to be. Among the nearly 500 meal options are basic burgers, wraps, and salads, along with many culinary wonders of the known world.

过去的问题在于，餐饮套件的菜单重复率太高，或者感觉千篇一律。2020 年疫情期间，我曾使用该服务来打发时间，当时 HelloFresh 也显得有些乏味。但如今，除非你刻意选择，否则 HelloFresh 一点也不无聊。在近 500 种餐点选择中，既有基础的汉堡、卷饼和沙拉，也有许多来自世界各地的烹饪奇迹。

Last week I made Gambian peanut stew, Thai green curry shrimp, North African-influenced ras el hanout beef, nostalgically Tex-Mex chicken enchiladas, American-Chinese ginger-garlic-scallion steak stir fry, and earthy Lebanese-spiced barramundi whitefish. No meal took more than 45 minutes to prep and cook. And except for the enchiladas, I probably would not have made any of them myself if I hadn’t had these nifty little bags of ingredients in my fridge.

上周我做了冈比亚花生炖菜、泰式绿咖喱虾、北非风味的 Ras el Hanout 牛肉、怀旧的德州墨西哥风味鸡肉卷饼、美式中餐姜葱蒜炒牛排，以及带有泥土芬芳的黎巴嫩香料澳洲肺鱼。每道菜的准备和烹饪时间都不超过 45 分钟。除了卷饼，如果冰箱里没有这些精巧的食材包，我可能根本不会自己动手做这些菜。

This is the promise of meal kits like HelloFresh. It’s a manageable vision of domesticity—one that involves you making a well-conceived meal without actually doing the work of, well, conceiving it.

这就是像 HelloFresh 这样的餐饮套件所带来的承诺。它提供了一种可控的居家生活愿景——让你在无需费心构思的情况下，就能亲手制作出一顿精心设计的餐点。

Options, Options, Options

选择，选择，还是选择

HelloFresh is a worldly meal kit, available in 18 countries across mostly the global North and West (plus Australia). While reviewing the meal kit last year, I wrote that what HelloFresh had mastered best was the ability to produce a bright, lightly internationalized menu in tune with modern tastes: pan-Latin rice bowls with a very American fetish for steak, beef stir-fried with ponzu and plum, Turkish chickpea bowls, maybe some mango salsa atop a vaguely Southwest-y pork roast. “It’s an Alison Roman world,” I wrote. “We’re all just living in it.”

HelloFresh 是一款全球化的餐饮套件，在包括全球北方和西方国家（以及澳大利亚）在内的 18 个国家/地区提供服务。去年评测时，我写道 HelloFresh 最擅长的是制作出符合现代口味、带有轻微国际化色彩的明快菜单：带有美式牛排情结的泛拉丁风味饭碗、柚子酱梅子炒牛肉、土耳其鹰嘴豆碗，或许还有铺在略带西南风味猪肉烤肉上的芒果莎莎酱。“这是一个 Alison Roman（知名美食作家）的世界，”我写道，“我们都只是生活在其中。”

With HelloFresh’s newest update, you can still find this version of HelloFresh if you want it. But honestly, there are so many options it’s possible that no two people step into the same HelloFresh universe. Vegan substitutions, including Impossible beef and tofu everywhere, run wild. There are roughly 20 couscous dishes on the May 11 menu, ranging from “herby salmon” to “trattoria pork chops.” If I want, I can order a vegan black bean couscous and put 5 ounces of turkey or beef in each serving…

随着 HelloFresh 的最新更新，如果你喜欢，依然可以找到这种风格的 HelloFresh。但老实说，现在的选择实在太多了，以至于可能没有两个人会进入同一个 HelloFresh 世界。纯素替代品（包括到处可见的 Impossible 牛肉和豆腐）层出不穷。在 5 月 11 日的菜单上，大约有 20 种北非小米（couscous）菜肴，从“香草三文鱼”到“意式小酒馆猪排”应有尽有。如果我愿意，我可以点一份纯素黑豆北非小米，并在每份餐点中加入 5 盎司的火鸡肉或牛肉……