Marketing operating system Nectar Social raises $30M Series A led by Menlo
Marketing operating system Nectar Social raises $30M Series A led by Menlo
Marketing operating system Nectar Social raises $30M Series A led by Menlo 营销操作系统 Nectar Social 完成 3000 万美元 A 轮融资，由 Menlo 领投
AI-powered marketing platform Nectar Social announced Thursday that it raised a $30 million Series A round led by Menlo Ventures and its Anthology Fund, which was created alongside Anthropic. 人工智能驱动的营销平台 Nectar Social 周四宣布，公司已完成 3000 万美元的 A 轮融资，由 Menlo Ventures 及其与 Anthropic 共同设立的 Anthology Fund 领投。
The company, which officially exited stealth last year, is an agentic operating system for marketers. It told TechCrunch that it uses autonomous AI agents to help brands run “social activity, moderation, creator workflows, competitive intelligence and commerce conversations end-to-end.” 该公司于去年正式结束隐身状态，旨在为营销人员提供一套代理式操作系统。公司向 TechCrunch 表示，其利用自主 AI 代理帮助品牌端到端地管理“社交活动、内容审核、创作者工作流、竞争情报以及商务对话”。
It also has data partnerships with companies like Meta and Reddit that allows the Nectar agent pull and pool data into one place from various platforms, rather than brands needing to use different tools to manage different platforms. 此外，该公司还与 Meta 和 Reddit 等平台建立了数据合作伙伴关系，这使得 Nectar 代理能够将来自不同平台的数据提取并汇总到一个中心位置，品牌无需再使用多种工具来分别管理不同平台。
Nectar Social was founded by sisters Misbah and Farah Uraizee, ex-Meta employees. Misbah, the CEO, told TechCrunch that this round will help the company expand and hire more across applied AI, engineering, and go-to-market. Nectar Social 由前 Meta 员工、姐妹 Misbah 和 Farah Uraizee 共同创立。首席执行官 Misbah 向 TechCrunch 表示，本轮融资将助力公司在应用人工智能、工程研发以及市场推广等领域进行扩张和招聘。
“The buying conversation has moved into social, and no human team can staff every place it happens,” Misbah said. “We’re accelerating our category lead in building the operating system that lets brands show up everywhere.” “购买对话已经转移到了社交媒体上，没有任何人类团队能够覆盖所有发生对话的地方，”Misbah 说道，“我们正在加速巩固我们在该领域的领先地位，打造一套能让品牌出现在任何地方的操作系统。”
The company said clients include Liquid Death, Figma, and e.l.f Beauty. Other investors in the round include Gwyneth Paltrow’s Kinship Ventures, GV, and True Ventures. 该公司表示，其客户包括 Liquid Death、Figma 和 e.l.f Beauty。本轮融资的其他投资者还包括格温妮丝·帕特洛（Gwyneth Paltrow）旗下的 Kinship Ventures、GV 以及 True Ventures。