Volvo teases a new affordable EV to replace discontinued EX30

沃尔沃预告将推出新款经济型电动汽车，以取代已停产的 EX30

Volvo’s compact, quirky EX30 had a lot of problems when it was first released. Tariffs essentially erased its affordability, making it more expensive to own, and a battery recall made it dangerous to park indoors. But its discontinuation didn’t spell the end of Volvo’s efforts to sell more affordable electric models. In fact, the Swedish automaker is already at work on a new offering for the US market.

沃尔沃紧凑且独特的 EX30 在首次发布时就遇到了不少问题。关税实际上抵消了其价格优势，导致拥有成本上升，而电池召回事件则使其在室内停车存在安全隐患。但该车型的停产并不意味着沃尔沃放弃了销售更经济实惠的电动车型。事实上，这家瑞典汽车制造商已经在研发一款面向美国市场的新产品。

The news of an affordable Volvo EV for the US came during a media roundtable this week related to the US launch of the new EX60. Luis Rezende, president of Volvo Cars America, said that the decision to discontinue the EX30 was not solely about tariffs and profitability, noting that the company is preparing to introduce a new EV in 2027 that will occupy a similar role in the lineup — though not necessarily at exactly the same price point as the EX30.

关于沃尔沃将为美国市场推出经济型电动汽车的消息，是在本周有关新款 EX60 美国发布会的媒体圆桌会议上透露的。沃尔沃汽车美国公司总裁路易斯·雷森德（Luis Rezende）表示，停产 EX30 的决定不仅仅是因为关税和盈利能力问题。他指出，公司正准备在 2027 年推出一款新电动汽车，该车型将在产品阵容中占据类似的角色——尽管其价格点不一定与 EX30 完全相同。

“Very similar, I would say,” Rezende said about the mystery EV’s price comparison to the EX30. “It’s going to be an EV that will deliver a lot of good things in a bigger space, but it will be also fun to drive, I can promise you.”

“我会说非常相似，”雷森德在谈到这款神秘电动汽车与 EX30 的价格对比时说道。“这将会是一款在更大空间内提供许多出色体验的电动汽车，而且我可以保证，它开起来也会很有趣。”

Other than that, details were scarce. Volvo’s executives talked later about the desire to build a larger, family-oriented SUV at its factory in Charleston, South Carolina — though that vehicle will likely use a “multi-fuel” strategy rather than being exclusively electric from launch.

除此之外，细节信息寥寥无几。沃尔沃高管随后谈到了在南卡罗来纳州查尔斯顿工厂生产一款更大、面向家庭的 SUV 的愿景——不过该车型很可能会采用“多燃料”策略，而不是从发布之初就仅提供纯电版本。

The EX60, which will start customer deliveries in the US this summer, is Volvo’s attempt at a reset in the US. The compact SUV, which is built on a different architecture than the EX30, will start at $59,795 for the entry-level P6 Plus version, and climbs up to $68,745 for the more powerful P10 AWD Ultra variant.

将于今年夏天在美国开始交付的 EX60 是沃尔沃在美国市场的一次“重置”尝试。这款紧凑型 SUV 基于与 EX30 不同的架构打造，入门级 P6 Plus 版本的起售价为 59,795 美元，动力更强的 P10 AWD Ultra 版本售价则高达 68,745 美元。

Volvo is the latest automaker to try, and stumble, in its efforts to build an affordable EV for the US market that is both desirable and profitable for the company. To date, few have pulled it off, as it requires a certain level of scale, vertical integration, and mastery of the supply chain that only companies in China seem to have really nailed down. Of course, Volvo is owned by China’s Geely, but the company’s desire to sell EVs in North America will necessitate a different approach to affordability.

沃尔沃是最新一家试图为美国市场打造既受欢迎又能盈利的经济型电动汽车，却遭遇挫折的汽车制造商。迄今为止，很少有公司能做到这一点，因为这需要一定规模、垂直整合能力以及对供应链的掌控力，而这些似乎只有中国企业真正做到了。当然，沃尔沃隶属于中国的吉利集团，但该公司想要在北美销售电动汽车，就必须采取不同的定价策略。

Affordability was one of the EX30’s main selling points. When it was first announced in 2023, Volvo said the price would start at $34,950, positioning it as the smaller, less expensive EV that many people were clamoring for. But after the election of Donald Trump, Volvo was forced to delay the EX30’s arrival in the US until 2025, citing newly leveled tariffs against vehicles built in China. Eventually, the model that went on sale in the US started at $44,900, about $10,000 more than the original price.

价格亲民曾是 EX30 的主要卖点之一。2023 年首次发布时，沃尔沃称其起售价为 34,950 美元，将其定位为许多人渴望拥有的更小、更便宜的电动汽车。但在唐纳德·特朗普当选后，由于针对中国制造汽车的新关税政策，沃尔沃被迫将 EX30 进入美国市场的时间推迟到 2025 年。最终，该车型在美国上市时的起售价为 44,900 美元，比最初的价格高出约 10,000 美元。

Then, in February, further bad news as Volvo issued a recall for the EX30 because the vehicles’ batteries were at risk of overheating or catching on fire. The next month, Volvo pulled the plug on the vehicle in the US.

随后在 2 月份，沃尔沃因 EX30 电池存在过热或起火风险而发布了召回通知，这无疑是雪上加霜。次月，沃尔沃便在美国市场停止了该车型的销售。