How AI Mode is changing the way people search in the U.S.
How AI Mode is changing the way people search in the U.S.
AI 模式如何改变美国人的搜索方式
One year ago, we launched AI Mode in the United States. Now, it has surpassed a billion monthly active users globally and AI Mode queries have more than doubled every quarter since launch. 一年前，我们在美国推出了 AI 模式。如今，其全球月活跃用户已超过 10 亿，且自发布以来，AI 模式的查询量每个季度都翻了一番以上。
Search’s new AI features are the leading reason why we’re seeing queries at an all-time high. And because AI Mode bridges the gap between a traditional search engine and conversational AI, we’ve found that people aren’t just searching more, they’re searching differently — asking the questions that are really on their mind. 搜索功能的 AI 新特性是我们观察到查询量达到历史新高的主要原因。由于 AI 模式架起了传统搜索引擎与对话式 AI 之间的桥梁，我们发现人们不仅搜索得更多，而且搜索的方式也发生了变化——他们开始询问内心真正关心的问题。
We dove deeper into how people are using AI Mode in the U.S. and the data is clear: AI Mode isn’t just changing how people search — it’s expanding the very definition of what’s searchable. 我们深入研究了美国用户使用 AI 模式的方式，数据清晰地表明：AI 模式不仅在改变人们的搜索方式，还在扩展“可搜索内容”的定义。
Here are some of the key insights about AI Mode in the U.S. one year since launch: 以下是 AI 模式在美国发布一年后的一些关键洞察：
Searching beyond text: More than one in six searches in the U.S. now use voice or images, with image searches growing over 40% month-over-month. 超越文本的搜索：目前美国超过六分之一的搜索使用语音或图像，其中图像搜索量环比增长超过 40%。
Asking longer questions: While we’re seeing growth in both short and long queries in AI Mode, the average AI Mode search is triple the length of a traditional Search query. 提出更长的问题：虽然我们看到 AI 模式中短查询和长查询都在增长，但平均每次 AI 模式搜索的长度是传统搜索查询的三倍。
Getting things done: Trends data shows that AI Mode queries related to planning have grown faster than AI Mode queries overall by 80% in the past 6 months. 完成任务：趋势数据显示，在过去 6 个月中，与“规划”相关的 AI 模式查询增长速度比 AI 模式整体查询速度快 80%。
Making decisions: According to Trends data, brainstorming queries in AI Mode have grown 30% faster than queries overall since launch, and searches starting with “where to,” “where should I,” and “ideas for” are growing. 做出决策：根据趋势数据，自发布以来，AI 模式中的头脑风暴类查询增长速度比整体查询快 30%，且以“去哪里”、“我应该去哪里”和“……的创意”开头的搜索量正在增加。