Making it easier to understand how content was created and edited
Making it easier to understand how content was created and edited
让了解内容创作与编辑过程变得更简单
We’re expanding our tools to help you understand how content was created and edited across the web. 我们正在扩展相关工具，旨在帮助您了解网络上的内容是如何创作和编辑的。
As generative media becomes more advanced and accessible, it’s helpful to know where content comes from, and whether it’s been altered. Today, we’re expanding our content transparency and verification tools in Search, Gemini, Chrome, Pixel and Cloud, and deepening our partnership with the broader industry. 随着生成式媒体变得愈发先进且易于获取，了解内容的来源以及它是否经过修改变得非常有帮助。今天，我们正在搜索（Search）、Gemini、Chrome、Pixel 和云服务（Cloud）中扩展我们的内容透明度和验证工具，并深化与整个行业的合作。
Scaling our technology
扩展我们的技术
Three years ago, we introduced SynthID, our industry-leading digital watermarking technology that embeds imperceptible signals into AI-generated content. Since then, we’ve integrated SynthID into our generative media models and products, watermarking over 100 billion images and videos and 60,000 years of audio. 三年前，我们推出了 SynthID，这是我们行业领先的数字水印技术，可将不可见的信号嵌入到人工智能生成的内容中。自那时起，我们已将 SynthID 集成到我们的生成式媒体模型和产品中，为超过 1000 亿张图片和视频以及 6 万年的音频添加了水印。
Across a growing number of our generative media tools, we use C2PA Content Credentials, the industry standard that shows how media was created and modified, with or without AI. Pixel 10 was the first smartphone to provide Content Credentials for images in its native camera app, and we are expanding this technology to include video on Pixel 8, 9 and 10 phones in the coming weeks. 在我们越来越多的生成式媒体工具中，我们使用了 C2PA 内容凭证（Content Credentials），这是一项行业标准，用于展示媒体是如何创建和修改的（无论是否涉及人工智能）。Pixel 10 是首款在其原生相机应用中为图像提供内容凭证的智能手机，我们将在未来几周内将此技术扩展到 Pixel 8、9 和 10 手机的视频功能中。
By using this technology at the point of capture, Pixel documents when content has been captured by a camera. In an era of generative media, we believe that identifying authentic, unedited content can be just as important as knowing when a file was made or edited using AI. 通过在拍摄时使用这项技术，Pixel 可以记录内容何时由相机拍摄。在生成式媒体时代，我们认为识别真实、未经编辑的内容，与了解文件何时由人工智能制作或编辑同样重要。
Providing more ways to verify content
提供更多验证内容的方式
Our goal is to make it easier to learn more about the content you encounter online. That’s why we recently added SynthID verification for image, video and audio to the Gemini app. Already, it’s been used 50 million times globally, and we’re expanding this verification capability to Search today and Chrome over the coming weeks. 我们的目标是让您更容易了解在网上遇到的内容。因此，我们最近在 Gemini 应用中增加了针对图像、视频和音频的 SynthID 验证功能。该功能在全球已被使用 5000 万次，今天我们将其扩展到搜索（Search）中，并将在未来几周内扩展到 Chrome 浏览器中。
You can learn about an image’s origin by using Search features like Lens, AI Mode and Circle to Search, as well as Gemini in Chrome. Just ask, “Is this made with AI?” or “Is this AI generated?” 您可以通过使用搜索功能（如 Lens、AI 模式和“圈选搜索”）以及 Chrome 中的 Gemini 来了解图像的来源。只需询问：“这是用人工智能制作的吗？”或“这是人工智能生成的吗？”
We’re also adding verification for C2PA Content Credentials, to easily check if content is an unaltered original from a camera or if it has been modified, and by what tools. This feature is rolling out in the Gemini app starting today, and it will come to Search and Chrome in the coming months. This builds on features like the labels on YouTube that identify AI-generated content and our work with trusted testers on Backstory to make detection tools faster and more reliable. 我们还增加了对 C2PA 内容凭证的验证功能，以便轻松检查内容是来自相机的未经修改的原始文件，还是经过了修改以及使用了什么工具。此功能从今天开始在 Gemini 应用中推出，并将在未来几个月内登陆搜索（Search）和 Chrome。这是在 YouTube 上识别 AI 生成内容的标签功能，以及我们与受信任的测试人员在 Backstory 上合作的基础上进行的改进，旨在使检测工具更快、更可靠。
Partnering across the industry
跨行业合作
Because digital media travels across many platforms, industry-wide partnership and adoption of robust, interoperable tools is essential. More content across the web will soon carry these imperceptible watermarks, as companies like OpenAI, Kakao and ElevenLabs are bringing SynthID technology to more of their AI-generated content. This builds on our ongoing work to make content origins clearer, like open-sourcing our SynthID text watermarking technology and partnering with NVIDIA to watermark AI-generated video from their Cosmos world foundation models. 由于数字媒体在多个平台上传播，全行业的合作以及对强大、可互操作工具的采用至关重要。随着 OpenAI、Kakao 和 ElevenLabs 等公司将 SynthID 技术引入其更多人工智能生成的内容中，网络上将有更多内容带有这些不可见的水印。这是在我们持续致力于使内容来源更清晰的工作基础上的进一步发展，例如开源我们的 SynthID 文本水印技术，并与 NVIDIA 合作，为其 Cosmos 世界基础模型生成的 AI 视频添加水印。
To help more organizations identify AI-generated media, we’re launching a new AI Content Detection API on Google Cloud’s Gemini Enterprise Agent Platform. This gives businesses a powerful way to spot AI content made by both Google and other popular models, helping them decide how to evaluate and manage media across their own platforms — whether that’s for backend operations like sorting feeds and preventing insurance fraud, or for user-facing content like fact-checking and labeling synthetic media. We’re launching with a group of trusted partners and will continue to refine the API based on their feedback. 为了帮助更多组织识别 AI 生成的媒体，我们正在 Google Cloud 的 Gemini 企业代理平台（Gemini Enterprise Agent Platform）上推出新的 AI 内容检测 API。这为企业提供了一种强大的方式来识别由 Google 和其他流行模型制作的 AI 内容，帮助他们决定如何评估和管理其平台上的媒体——无论是用于后端操作（如整理信息流和预防保险欺诈），还是用于面向用户的内容（如事实核查和标记合成媒体）。我们正与一批受信任的合作伙伴共同推出该 API，并将根据他们的反馈持续进行优化。
We also continue to advocate for global standards for provenance technology as a member of the C2PA steering committee. This ensures that transparency tools built into our devices work seamlessly across the platforms you use every day. For example, Meta — a fellow C2PA Steering Committee member — will start labeling camera-captured media with Content Credentials on Instagram. This means authentic photos and videos shot natively on Pixel phones will soon be recognized and labeled as such when you share them on Instagram. 作为 C2PA 指导委员会的成员，我们还继续倡导溯源技术的全球标准。这确保了内置于我们设备中的透明度工具能够在您每天使用的平台上无缝运行。例如，同为 C2PA 指导委员会成员的 Meta 将开始在 Instagram 上使用内容凭证标记相机拍摄的媒体。这意味着，当您在 Instagram 上分享在 Pixel 手机上原生拍摄的真实照片和视频时，它们很快就能被识别并标记出来。
We’ve long invested in providing helpful context about the information you find online. Content transparency is a complex challenge, but we’ll keep developing ways to push the technology forward and set a high bar for the industry. Our goal is to empower you with the tools needed to determine the history of any content you encounter. 长期以来，我们一直致力于为您在网上找到的信息提供有用的背景信息。内容透明度是一个复杂的挑战，但我们将继续开发各种方法来推动技术进步，并为行业树立高标准。我们的目标是为您提供所需的工具，以便您能够确定所遇到的任何内容的历史记录。