Hulu set to keep existing as standalone streaming service and app (for now)
Hulu set to keep existing as standalone streaming service and app (for now)
Hulu 将继续作为独立流媒体服务和应用程序存在（目前如此）
Disney currently has no plans to shutter Hulu as a standalone streaming service or app, according to a company representative. In a report from Variety today, the spokesperson said that Disney, which took total ownership of Hulu in June 2025, will continue to sell subscriptions to Hulu in the US and that “there are no current plans to sunset the Hulu app.”
据迪士尼公司代表称，迪士尼目前没有计划关闭 Hulu 作为独立流媒体服务或应用程序。在《综艺》(Variety) 今日的一篇报道中，发言人表示，于 2025 年 6 月完全收购 Hulu 的迪士尼将继续在美国销售 Hulu 订阅服务，并称“目前没有计划停用 Hulu 应用程序”。
Disney owned two-thirds of Hulu before closing its acquisition of the streaming service’s remaining third from Comcast last year. Since then, some reports have suggested that the Hulu app would be phased out in 2026, while others have speculated that Disney would likely, but not definitely, shutter Hulu. Disney’s statement today means that people should be able to continue watching stuff on Hulu without having to pay for Disney+ for the foreseeable future; although, Disney is free to change its mind at any point.
在去年完成从康卡斯特 (Comcast) 手中收购 Hulu 剩余三分之一股份之前，迪士尼已拥有 Hulu 三分之二的股权。此后，一些报道暗示 Hulu 应用程序将于 2026 年逐步淘汰，而另一些报道则推测迪士尼很可能会（但不确定）关闭 Hulu。迪士尼今日的声明意味着，在可预见的未来，用户无需订阅 Disney+ 即可继续在 Hulu 上观看内容；当然，迪士尼随时有权改变主意。
That it will continue to keep the app is good news for people who pay for Hulu+Live TV, which lets users watch broadcast channels or Hulu add-ons that add content from entities like Cinemax and Showtime. Disney+ doesn’t support either of those features currently but will do so “at a later date,” Disney said in an announcement today.
对于订阅了 Hulu+Live TV 的用户来说，继续保留该应用程序是个好消息，因为该服务允许用户观看广播频道或添加 Cinemax 和 Showtime 等内容的 Hulu 附加组件。迪士尼在今日的公告中表示，Disney+ 目前尚不支持这些功能，但“将在晚些时候”提供支持。
Meanwhile, Disney continues working to get Hulu and Disney+, which is 12 years younger, on the same backend technology infrastructure. Thus far, that work has included making available in March 2024 a Hulu tile in the Disney+ app where people can access content available from Hulu. Since then, users have been able to search for Hulu content within Disney+, and Hulu content recently watched through Disney+ appears on Disney+’s “Continue Watching” section.
与此同时，迪士尼正致力于将 Hulu 和比其年轻 12 岁的 Disney+ 整合到同一后端技术基础设施上。到目前为止，这项工作包括在 2024 年 3 月于 Disney+ 应用程序中添加 Hulu 磁贴，用户可以通过该磁贴访问 Hulu 的内容。自那时起，用户已能在 Disney+ 内搜索 Hulu 内容，且通过 Disney+ 最近观看的 Hulu 内容也会出现在 Disney+ 的“继续观看”部分。
Notably, people only need a Hulu subscription and a “MyDisney” login—not a Disney+ subscription—to use the Disney+ app. For many Disney+ and Hulu subscribers, that’s sufficient integration for ensuring it’s easy to watch Hulu content on Disney+. That level of integration involved determining how to unify “everything from login tools to advertising platforms, to metadata and personalization systems” and moving more than 100,000 individual assets/artwork, per a March 2024 report from The Verge.
值得注意的是，用户只需拥有 Hulu 订阅和“MyDisney”登录账号，无需 Disney+ 订阅即可使用 Disney+ 应用程序。对于许多 Disney+ 和 Hulu 的订阅用户来说，这种程度的整合足以确保在 Disney+ 上观看 Hulu 内容变得简单。据《The Verge》2024 年 3 月的报道，这种整合涉及确定如何统一“从登录工具到广告平台，再到元数据和个性化系统的所有内容”，并迁移超过 10 万个独立资产/艺术素材。
Disney has also said it would re-encode all of Hulu’s video files in order to create one master library with Disney+. More work is needed to bring all of Hulu’s capabilities to Disney+, further drive app engagement through a preferred user experience, heighten Disney’s ability to track what users are streaming for advertising, crackdown on password sharing, improve recommendations, and simplify Disney’s streaming technology infrastructure for cost savings, reliability, and upgrades.
迪士尼还表示，将重新编码所有 Hulu 视频文件，以便与 Disney+ 创建一个统一的主库。要将 Hulu 的所有功能引入 Disney+，还需要做更多工作，包括通过优化的用户体验进一步提高应用程序参与度、增强迪士尼追踪用户流媒体内容以投放广告的能力、打击密码共享、改进推荐算法，并简化迪士尼的流媒体技术基础设施，以实现成本节约、提高可靠性并支持升级。
Today, Disney got closer to its ultimate goal and announced that some Hulu profiles can now link to Disney+, which will bring “their Hulu watch history, watchlist, and recommendations into Disney+.” “Linking your 18+ profile will be available to eligible Disney+, Hulu bundle and Disney+, Hulu, ESPN bundle subscribers in the coming days and roll out to all bundle subscribers later this year,” Disney’s announcement added. Profiles accessing Disney+ through a bundle combining Disney+, Hulu, and HBO Max are not currently eligible, Variety noted.
今天，迪士尼向其最终目标迈进了一步，宣布部分 Hulu 个人资料现在可以关联到 Disney+，这将把“他们的 Hulu 观看历史、观看列表和推荐内容同步到 Disney+ 中”。迪士尼的公告补充道：“在未来几天内，符合条件的 Disney+、Hulu 套餐以及 Disney+、Hulu、ESPN 套餐的订阅用户将可以使用关联 18+ 个人资料的功能，并于今年晚些时候向所有套餐订阅用户推出。”《综艺》指出，通过 Disney+、Hulu 和 HBO Max 组合套餐访问 Disney+ 的个人资料目前尚不符合条件。
“Upon logging in [to the Disney+ app], Hulu-only subscribers will continue to enjoy a small sampling of Disney+ and ESPN content to get a taste of what is offered to bundle subscribers,” Disney said today. Disney is also working to incorporate more features from Hulu into Disney+. It said today that it will start testing a new TV guide in Disney+ for live content, including 24/7 channels that play ABC News Live and The Simpsons. Additionally, Disney+ started supporting HDR10+, initially through over 1,000 Hulu titles, in October.
迪士尼今日表示：“在登录 [Disney+ 应用程序] 后，仅订阅 Hulu 的用户将继续享受到少量的 Disney+ 和 ESPN 内容，以体验套餐订阅用户所享有的服务。”迪士尼还在努力将 Hulu 的更多功能整合到 Disney+ 中。公司今日表示，将开始在 Disney+ 中测试一个新的直播内容电视指南，包括播放《ABC 新闻直播》(ABC News Live) 和《辛普森一家》(The Simpsons) 的 24/7 频道。此外，Disney+ 已于 10 月开始支持 HDR10+，首批支持超过 1,000 部 Hulu 影片。
Hulu lives on
Hulu 继续存在
Disney is unlikely to stop supporting standalone Hulu subscriptions or the app until it finishes unifying all of the technology powering Disney+ and Hulu and can deliver all the features and packages that Hulu offers through Disney+. It remains feasible that Disney will consider killing standalone Hulu subscriptions or, especially, the app at that time. However, continuing to allow people to sign up for Hulu without Disney+ is beneficial.
在完成 Disney+ 和 Hulu 的所有底层技术统一，并能通过 Disney+ 提供 Hulu 目前提供的所有功能和套餐之前，迪士尼不太可能停止支持独立的 Hulu 订阅或应用程序。届时，迪士尼仍有可能考虑取消独立的 Hulu 订阅，尤其是关闭该应用程序。然而，继续允许用户在不订阅 Disney+ 的情况下注册 Hulu 是有益的。
Currently, a Disney+ subscription starts at $12 per month, a Hulu subscription starts at $12/month, and a Disney+ and Hulu bundle starts at $13/month. That pricing makes the bundle feel like an excellent deal that would also look superior to paying $13/month for a version of Disney+ that incorporates Hulu’s entire library. Further, streaming customers are said to be less likely to cancel a streaming subscription if it is bundled with another subscription. So it seems that at least while Disney continues the complex work of unifying the two streaming services, the option to be a Hulu-only subscriber will remain.
目前，Disney+ 的订阅费为每月 12 美元起，Hulu 为每月 12 美元起，而 Disney+ 和 Hulu 的组合套餐为每月 13 美元起。这种定价使得组合套餐看起来非常划算，也比每月支付 13 美元购买包含 Hulu 全部内容的 Disney+ 版本更具吸引力。此外，据称如果流媒体服务与其他订阅捆绑在一起，用户取消订阅的可能性会降低。因此，至少在迪士尼继续进行整合这两项流媒体服务的复杂工作期间，仅订阅 Hulu 的选项似乎仍将保留。