YouTube to automatically label AI-generated videos

YouTube 将自动标记 AI 生成的视频

We’ve heard consistently from our community that they value transparency when it comes to generative AI content. That’s why since 2024, we’ve been labeling content when creators disclose they’ve used AI tools. We’ve learned in that time about what people find useful when it comes to AI disclosures, and today we’re making two updates that we think will make this process much simpler and more intuitive for creators and viewers on YouTube.

我们一直从社区中了解到，用户非常重视生成式 AI 内容的透明度。因此，自 2024 年以来，当创作者披露其使用了 AI 工具时，我们便开始对相关内容进行标记。在此期间，我们了解到了用户在 AI 披露信息方面认为哪些内容是有用的。今天，我们进行了两项更新，旨在让 YouTube 上的创作者和观众能够更简单、更直观地处理这一流程。

More visible, simplified labels

更显眼、更简化的标签

We’re moving the disclosure label for photorealistic and meaningfully AI altered or generated content to a more prominent position. For Long-form Videos: The label will now appear directly below the video player, above the description. For Shorts: The label will appear as an overlay on the video itself. By moving these labels on to the main stage, viewers get the context they need at a glance. This is now the single label format for all photorealistic and meaningfully AI altered or generated content on YouTube. For content that is unrealistic, animated, or slightly altered, viewers can find this disclosure in the expanded description.

我们将针对逼真且经过重大 AI 修改或生成的视频的披露标签移至更显眼的位置。对于长视频：标签现在将直接显示在视频播放器下方、描述上方。对于 Shorts 短视频：标签将作为覆盖层直接显示在视频画面上。通过将这些标签移至核心位置，观众可以一眼获取所需背景信息。这是目前 YouTube 上针对所有逼真且经过重大 AI 修改或生成内容的统一标签格式。对于非写实、动画或轻微修改的内容，观众可以在展开的描述栏中找到披露信息。

Introducing automatic AI detection

引入 AI 自动检测功能

While we still require creators to manually disclose when they use realistic AI, we want to make the process more seamless and reliable. Starting in May 2026, we’re rolling out new internal signals to help identify AI-generated content. If a creator doesn’t specify whether or not they used AI, but our systems detect significant photorealistic AI use, we will now automatically apply a label.

虽然我们仍要求创作者在通过 AI 生成逼真内容时进行手动披露，但我们希望使这一流程更加顺畅和可靠。从 2026 年 5 月开始，我们将推出新的内部信号来帮助识别 AI 生成的内容。如果创作者未说明是否使用了 AI，但我们的系统检测到明显的逼真 AI 使用痕迹，我们将自动为其添加标签。

As this technology continues to improve, creators remain in control. If a creator thinks their content was incorrectly identified as AI-generated, they can update the disclosure status in YouTube Studio. However, disclosures will remain permanent in a handful of cases, including: Content created using YouTube’s own AI tools, like Veo or Dream Screen; Content containing C2PA metadata indicating they were fully generative AI.

随着这项技术的不断进步，创作者仍拥有控制权。如果创作者认为其内容被错误地识别为 AI 生成，他们可以在 YouTube 工作室（YouTube Studio）中更新披露状态。但在少数情况下，披露标签将保持永久有效，包括：使用 YouTube 自有 AI 工具（如 Veo 或 Dream Screen）创作的内容；以及包含表明其为完全生成式 AI 的 C2PA 元数据的内容。

Our commitment to responsibility

我们对责任的承诺

These changes are designed to balance transparency with creator control. It’s important to note that a disclosure label alone does not change how a video is recommended or whether it’s eligible to earn money. In a world where AI is changing what’s possible, our goal is simple: make it as easy as possible for creators and viewers to have the right information.

这些变更旨在平衡透明度与创作者控制权。需要注意的是，仅凭披露标签本身并不会改变视频的推荐方式或其获利资格。在一个 AI 正在改变无限可能的时代，我们的目标很简单：让创作者和观众尽可能轻松地获取准确信息。