Xreal’s New $299 ‘xbx’ Smart Glasses Channel Xbox Vibes

Xreal 推出新款 299 美元“xbx”智能眼镜，主打 Xbox 风格

Xreal, known for its high-end display-centric smart glasses, is making its gear more accessible. On Wednesday, the company revealed a new sub-brand—X By Xreal—focused on lightweight display glasses that start at $299. 以高端显示类智能眼镜闻名的 Xreal 正在让其产品变得更加亲民。周三，该公司发布了一个名为“X By Xreal”的新子品牌，专注于起售价为 299 美元的轻量化显示眼镜。

Xreal is the Chinese tech company that makes screen-forward smart glasses. Its devices connect to a phone, desktop, or console and provide a display that beams large, high-quality video directly into the wearer’s eyeballs. The glasses are meant to provide a sharp, reasonably comfortable way to play games or watch movies on a big screen, without having to crane your neck down at a phone, laptop, or gaming handheld. Xreal 是一家制造以屏幕为核心的智能眼镜的中国科技公司。其设备可连接手机、台式机或游戏主机，将高质量的大屏画面直接投射到佩戴者的眼前。这款眼镜旨在提供一种清晰且相对舒适的方式来玩游戏或在大屏幕上观看电影，用户无需再低头盯着手机、笔记本电脑或掌机。

X By Xreal, or xbx for short, sounds a little like Microsoft’s popular gaming console, but Xreal thinks it’s different enough that the naming convention won’t draw Redmond’s ire. The first pair of glasses—the a01—look like they feature Xbox branding, with the xbx logo rendered along the frames in a bright yellow-green font that invites comparison. X By Xreal（简称 xbx）听起来有点像微软的热门游戏主机，但 Xreal 认为其差异足够明显，不会引起微软（Redmond）的不满。首款眼镜产品 a01 看起来带有 Xbox 的风格，镜框上印有亮黄绿色的 xbx 标志，很容易让人产生联想。

The a01 are extra lightweight, weighing around 62 grams (0.14 pounds). Xreal says the displays have a perceived brightness of 1600 nits, with HDR10 support, an anti-shake mode to help keep the picture stable, and interchangeable frames. They’re designed to be comfy, wearable glasses for people to keep on their face, whether they are “lying in bed watching shows late at night or gaming with friends for long periods,” according to the company’s press release. Since they connect to a phone or laptop that does the bulk of the video processing, the glasses don’t require their own batteries. a01 非常轻便，重量仅约 62 克（0.14 磅）。Xreal 表示，其显示屏的感知亮度为 1600 尼特，支持 HDR10、防抖模式以保持画面稳定，并配有可更换的镜框。根据公司的新闻稿，它们被设计为舒适的佩戴设备，无论是“深夜躺在床上看剧，还是与朋友长时间玩游戏”，用户都能轻松佩戴。由于它们连接到手机或笔记本电脑进行大部分视频处理，因此眼镜本身无需内置电池。

Xreal’s main goal with its glasses is to win on wearability. Face computers have long struggled on that front. More powerful systems beget heftier cases, which are harder on faces. The big smart glasses manufacturers, like Meta and Google, are aiming to squeeze as many features as possible into their smart glasses while also keeping them mobile and comfy. Meta, which has done quite well on that front, has still struggled to keep its more powerful glasses from bulging out. Xreal 推出眼镜的主要目标是在佩戴舒适度上胜出。面部计算设备长期以来一直难以解决这个问题。更强大的系统往往意味着更笨重的机身，这会给面部带来负担。Meta 和 Google 等大型智能眼镜制造商正致力于在保持便携和舒适的同时，尽可能多地塞入功能。Meta 在这方面做得相当不错，但其性能更强的眼镜依然难以避免外观臃肿的问题。

Xreal’s display glasses take a different route, focusing on more niche use cases of consuming content. They’re not designed to be worn while walking around, though the display’s high brightness and the chromatic dimming features mean they can be used outdoors. The a01 also supports Xreal’s Beam Pro, its Android device that enables three degrees of freedom (3DoF) tracking plus access to Google Play Store apps. Xreal 的显示眼镜采取了不同的路线，专注于内容消费等更细分的场景。它们并非为行走时佩戴而设计，尽管显示屏的高亮度和色彩调光功能意味着它们也可以在户外使用。a01 还支持 Xreal 的 Beam Pro，这是一款 Android 设备，可实现三自由度（3DoF）追踪，并支持访问 Google Play 商店的应用。

The new xbx a01 glasses come a week after we learned more about Xreal’s Project Aura glasses, which it’s developing in partnership with Google and Qualcomm. These glasses aim to slim down the traditionally heavy, boxy chassis usually found on mixed reality headsets—like Samsung’s Galaxy XR or the Apple Vision Pro—and pack that power into a battery-pack-supported but much lighter pair of glasses people might want to wear, hand tracking and all. 在推出新款 xbx a01 眼镜的一周前，我们还了解到了 Xreal 与 Google 和高通合作开发的 Project Aura 眼镜。这些眼镜旨在精简混合现实头显（如三星 Galaxy XR 或 Apple Vision Pro）通常那种沉重、方正的机身，并将强大的性能集成到一副由电池组供电、但重量轻得多且人们更愿意佩戴的眼镜中，同时还具备手势追踪等功能。

The a01 glasses are available in China, and the company says they will launch in the US in July. They cost $299, which is markedly cheaper than many of Xreal’s other glasses products. a01 眼镜目前已在中国上市，公司表示将于 7 月在美国推出。其售价为 299 美元，明显低于 Xreal 的许多其他眼镜产品。