DuckDuckGo makes its ‘no-AI’ search engine easier to access as its traffic booms

DuckDuckGo 推出“无 AI”搜索扩展，流量随用户反弹激增

As its traffic continues to climb, alternative search engine DuckDuckGo is leaning into anti-AI sentiment with the launch of new browser extensions that allow users to set its no-AI search experience, noai.duckduckgo.com, as their default search engine. 随着流量持续攀升，替代搜索引擎 DuckDuckGo 正顺应“反 AI”情绪，推出了一系列新的浏览器扩展程序。这些扩展允许用户将 noai.duckduckgo.com（其无 AI 搜索体验页面）设置为默认搜索引擎。

Once enabled, users will be directed to DuckDuckGo’s AI-free search page, where there are no AI-assisted answers, no chat prompts, and fewer AI images in the search results, the company claims. The extensions are currently available for Chrome and Firefox users. 该公司声称，一旦启用，用户将被引导至 DuckDuckGo 的无 AI 搜索页面，那里没有 AI 辅助回答，没有聊天提示，搜索结果中的 AI 生成图片也更少。目前，这些扩展程序已面向 Chrome 和 Firefox 用户开放。

Meanwhile, people who have switched to the DuckDuckGo web browser already have their AI settings preserved, even if they clear their browser history. The company says the extensions are meant to help people have a consistent AI-free search experience — something that’s harder to come by these days, especially after Google announced its AI-first revamp of its search engine at its developer conference earlier in May. 与此同时，已经切换到 DuckDuckGo 网络浏览器的用户，即使清除了浏览器历史记录，其 AI 设置也会得到保留。该公司表示，这些扩展旨在帮助用户获得一致的无 AI 搜索体验——这在当今变得越来越难得，尤其是在谷歌于 5 月初的开发者大会上宣布对其搜索引擎进行“AI 优先”的全面改造之后。

Since then, traffic to DuckDuckGo has been booming. Last week, the company noted that web visits to its no-AI search page were up nearly 30% week-over-week, and its U.S. app installs were also up 18.1% week-over-week, with U.S. iOS app installs peaking at 69.9% week-over-week growth. 自那时起，DuckDuckGo 的流量便开始激增。上周，该公司指出，其无 AI 搜索页面的网页访问量周环比增长了近 30%，美国地区的应用程序安装量也周环比增长了 18.1%，其中美国 iOS 端的应用安装量周环比增幅一度达到 69.9% 的峰值。

Those trends followed news that Google was overhauling its search box in the biggest change to its search engine in more than 25 years. Now, instead of returning links at the top of the page, Google will favor sending users into AI-generated search overviews, which are becoming more interactive experiences capable of creating visualizations, charts, graphs, or even mini apps, as needed. Follow-up questions from AI Overviews will push users into an AI Mode chat experience. The traditional “10 blue links” that defined Google in its earlier days are more of an afterthought, appearing below all this AI-fueled productivity. 这些趋势紧随谷歌的一则新闻而来：谷歌正在对其搜索框进行 25 年来最大规模的改版。现在，谷歌不再在页面顶部返回链接，而是倾向于将用户引导至 AI 生成的搜索概览。这些概览正变得更具交互性，能够根据需要创建可视化图表、图形，甚至微型应用程序。AI 概览中的后续问题会将用户推向“AI 模式”的聊天体验。曾经定义了谷歌早期时代的传统“10 个蓝色链接”现在更像是事后补充，被挤到了所有这些 AI 驱动的生产力工具下方。

But not everyone is on board with having AI made the default, which is why some are making the move to alternative search engines like DuckDuckGo, Kagi, and others. DuckDuckGo says traffic to its no-AI search page was up threefold on Thursday, May 28, 2026 — a new high-water mark since Google’s search announcement — and the numbers are still climbing. The growth is not coming in spurts either, the company points out. Instead, visits are averaging roughly 84% above the baseline, suggesting a more sustained shift. 但并非所有人都愿意接受将 AI 作为默认设置，这就是为什么一些人开始转向 DuckDuckGo、Kagi 等替代搜索引擎。DuckDuckGo 表示，其无 AI 搜索页面的流量在 2026 年 5 月 28 日星期四增长了三倍，创下了自谷歌发布搜索公告以来的新高，且数字仍在攀升。该公司指出，这种增长并非断断续续的爆发，而是平均访问量比基准线高出约 84%，这表明用户正在发生更持续的迁移。

In addition to the new “no AI” search Chrome and Firefox extensions, DuckDuckGo will soon update its original DuckDuckGo Privacy Essentials extensions for Chrome, Firefox, Edge, and Opera to offer controls for AI search settings, as well. 除了新的 Chrome 和 Firefox“无 AI”搜索扩展外，DuckDuckGo 还将很快更新其原有的 DuckDuckGo Privacy Essentials 扩展（适用于 Chrome、Firefox、Edge 和 Opera），以提供对 AI 搜索设置的控制功能。

It’s worth noting that DuckDuckGo isn’t an anti-AI company. The company still offers its own AI chatbot with access to many popular models, and a subscription plan that provides access to the latest models and other tools, like a VPN service, identity theft restoration, and personal information removal services. 值得注意的是，DuckDuckGo 并非一家反 AI 公司。该公司仍然提供自己的 AI 聊天机器人，支持访问许多主流模型，并提供订阅计划，让用户能够使用最新模型以及其他工具，如 VPN 服务、身份盗窃恢复和个人信息删除服务。