How to Shop Like a Pro During Amazon Prime Day (2026)
How to Shop Like a Pro During Amazon Prime Day (2026)
如何在 2026 年亚马逊会员日（Prime Day）像专家一样购物
Amazon Prime Day is one of the most confusing shopping holidays in existence: It’s not even a single “day” anymore. Amazon promises “millions of deals”—but the displayed discounts are often misleading, and while it’s advertised as a members-only event, some deals are available to people who don’t subscribe to Prime. Add in the frenzy of limited-time Lightning Deals and you’ve got a perfect recipe for spending too much money on stuff you don’t even really want.
亚马逊会员日（Prime Day）是目前最令人困惑的购物节之一：它甚至不再是单一的“一天”。亚马逊承诺提供“数百万种优惠”，但显示的折扣往往具有误导性；虽然它被宣传为会员专属活动，但有些优惠非 Prime 会员也能享受到。再加上限时“秒杀”（Lightning Deals）带来的狂热，这简直就是让你在不需要的商品上过度消费的完美陷阱。
Fear not! I’ve been covering deals for over a decade and am here to help. WIRED’s Reviews team is familiar with common shopping pitfalls, and we closely track the best Prime Day deals. What time do sales start and end? How do you tell whether a deal is actually a deal? We pooled our collective expertise to get you prepared for the latest Amazon Prime Day, which will be from June 23 to June 26 this year.
别担心！我报道购物优惠已经超过十年了，我是来帮你的。WIRED 的评测团队非常熟悉常见的购物陷阱，并密切追踪最值得入手的会员日优惠。促销何时开始和结束？如何判断一个折扣是否真的划算？我们汇集了团队的专业知识，助你为今年 6 月 23 日至 6 月 26 日举行的最新亚马逊会员日做好准备。
When Is Amazon Prime Day?
亚马逊会员日是什么时候？
Amazon Prime Day has a main sale in the summer and a secondary sale—previously called Prime Big Deal Days—in the autumn. This year Prime Day will run June 23 to June 26.
亚马逊会员日每年夏季有一场主促销活动，秋季还有一场次要促销（此前被称为“Prime Big Deal Days”）。今年的会员日将于 6 月 23 日至 6 月 26 日举行。
When Do Prime Day Deals Start?
会员日优惠何时开始？
The event always kicks off at 3 am Eastern time (midnight Pacific). WIRED will cover the best Prime Day deals from both Amazon and retailers that have competing sales.
活动通常在东部时间凌晨 3 点（太平洋时间午夜）准时开启。WIRED 将会报道来自亚马逊以及其他参与竞争的零售商的最佳会员日优惠。
Are Prime Day Deals Only for Prime Members?
会员日优惠仅限 Prime 会员吗？
Officially, yes. You need to be an Amazon Prime member to shop Amazon Prime Day deals. There is a free 30-day trial available for new accounts. (Prime membership comes with a lot of perks, and we’ve rounded up all of them here.) The trial will let you get in on the sale—just remember to cancel your membership to avoid any subsequent $15 monthly renewal charges.
官方说法是：是的。你需要成为亚马逊 Prime 会员才能购买会员日优惠商品。新账户可以享受 30 天的免费试用。（Prime 会员有很多福利，我们在这里汇总了所有内容。）试用期可以让你参与促销，但记得及时取消会员资格，以免后续被扣除每月 15 美元的续费费用。
There are usually some discounts available if you’re not a subscriber (although those deals might not be that great). Other major retailers like Best Buy, Target, and Walmart typically hold competing sales during Prime Day. The prices are often close to what Amazon is offering on the same products, and sometimes the competing sales match the Prime Day price exactly. This is a good way to save even if you object to shopping on Amazon.
如果你不是订阅用户，通常也能享受到一些折扣（尽管这些优惠可能没那么好）。百思买（Best Buy）、塔吉特（Target）和沃尔玛（Walmart）等其他大型零售商通常会在会员日期间举行竞争性促销。它们的价格往往与亚马逊同类产品的价格相近，有时甚至完全一致。即使你不想在亚马逊购物，这也是省钱的好方法。
Is Prime Day Worth It?
会员日值得买吗？
It depends. For some items, Prime-exclusive event prices tend to be among the lowest we see all year. That’s especially true for Amazon hardware, like Kindles, Fire tablets, Fire TV sticks, and Echo devices. The kicker is that prices on nearly everything fluctuate throughout the year, and some products are discounted on a frequent basis. Even if the price is good, a deal on a product that goes on sale all the time diminishes the overall quality of that offer.
这取决于具体情况。对于某些商品，会员专属活动价格往往是我们全年能见到的最低价。亚马逊自家的硬件产品尤其如此，例如 Kindle、Fire 平板电脑、Fire TV 电视棒和 Echo 设备。关键在于，几乎所有商品的价格全年都在波动，有些产品更是频繁打折。即使价格不错，如果一款产品经常打折，那么这个“优惠”的含金量就会大打折扣。
The sheer volume of deals promoted by Amazon during sales like Prime Day is a blessing and a curse. The truly standout discounts can be difficult to pinpoint—there’s so much stuff on sale that just browsing the site can feel overwhelming. But if you’re in the market for something specific, there’s a good chance the item you want will be discounted. We’ve seen some fantastic Prime-exclusive discounts in the past, ranging from dirt-cheap Kindles and video doorbells to elusive price drops on gaming consoles and office furniture. The tricky part is finding the diamonds in the rough.
亚马逊在会员日期间推广的庞大优惠数量既是福音也是诅咒。真正出色的折扣很难锁定——促销商品太多，光是浏览网站就让人感到应接不暇。但如果你正打算购买特定商品，那么它打折的可能性很大。我们过去见过一些非常棒的会员专属折扣，从白菜价的 Kindle 和可视门铃，到游戏主机和办公家具的罕见降价。难点在于如何在海量商品中淘到宝贝。
WIRED covers legitimately good deals all year long, including during Prime Day. Our policy is to only cover deals on products someone from our team has personally used, to avoid promoting cheap junk. Maybe it’ll be a product we’ve reviewed or an item we use in our day-to-day lives. We also only cover actual deals—if the price isn’t lower than it normally is, we don’t include it. We aim to provide pricing context as well. Our tips below will help you find those great discounts on your own—in the same ways that we would. No gatekeeping here.
WIRED 全年都在报道真正优质的优惠，包括会员日期间。我们的原则是只报道团队成员亲自使用过的产品，以避免推广廉价垃圾。这可能是我们评测过的产品，也可能是我们日常生活中使用的物品。我们只报道真正的优惠——如果价格不比平时低，我们就不会收录。我们还致力于提供价格背景信息。下面的建议将帮助你像我们一样，自己找到那些超值折扣。我们绝不藏私。
How Do I Know Whether a Deal Is Good?
如何判断一个折扣是否划算？
ABC: Always be checking (prices, that is). Researching an item’s price is the most important aspect of determining the quality of a discount. Don’t fall prey to deceptive marketing language and inflated MSRP prices. The easiest step is to take a second to Google the items you’re considering so you can see the price across multiple stores.
ABC 原则：Always be checking（时刻核查价格）。研究商品价格是判断折扣质量最重要的一环。不要被虚假的营销话术和虚高的建议零售价（MSRP）所蒙蔽。最简单的做法是花点时间谷歌一下你考虑购买的商品，看看它在多家商店的价格。
One tool we use is CamelCamelCamel, which tracks Amazon’s prices over time. Paste the Amazon link or ASIN (found in the Product Information section on the Amazon product page) into CamelCamelCamel’s search bar to see the item’s lowest recorded price, its average price, and how frequently the price fluctuates. Some deals, such as Lightning Deals, are excluded from the pricing history, but it works for most items. It’s useful to see what an item has sold for in the past. And while Amazon’s Rufus chatbot has price history information, it isn’t always reliable and often misses context (as evinced by our personal testing). We also like Keepa, which has an extension (available for multiple browsers) that shows the recent price history for products directly on the Amazon page so you don’t have to open a new tab. When in doubt, check multiple sources.
我们使用的工具之一是 CamelCamelCamel，它可以追踪亚马逊商品的历史价格。将亚马逊链接或 ASIN（在亚马逊产品页面的“产品信息”部分可以找到）粘贴到 CamelCamelCamel 的搜索栏中，即可查看该商品的最低历史价格、平均价格以及价格波动的频率。虽然秒杀（Lightning Deals）等部分优惠不包含在价格历史中，但它对大多数商品都有效。查看商品过去的价格非常有用。虽然亚马逊的 Rufus 聊天机器人也有价格历史信息，但它并不总是可靠，且经常缺乏背景信息（正如我们亲自测试所证明的那样）。我们还喜欢 Keepa，它有一个浏览器扩展程序，可以直接在亚马逊页面上显示产品的近期价格历史，这样你就不必打开新标签页了。如有疑问，请多方核实。
Keep in mind that these services may not work all the time. But being able to see how much a product costs right before the sale starts (and whether the MSRP happened to increase) can be helpful. Putting these tools together can help you deduce whether a deal is worth your money.
请记住，这些服务可能并非总是有效。但能够查看促销开始前产品的价格（以及建议零售价是否刚好上涨了）是非常有帮助的。综合使用这些工具，可以帮你推断出这笔交易是否值得你的钱。
WIRED always fact-checks deals to determine their quality. Of course, I’m biased, but you can check out our ongoing deals coverage to find roundups of the best discounts available—during Prime Day and beyond.
WIRED 总是会对优惠进行事实核查以确定其质量。当然，我可能有偏见，但你可以查看我们持续更新的优惠报道，找到会员日期间及以后的最佳折扣汇总。
What’s a Lightning Deal?
什么是秒杀（Lightning Deal）？
Lightning Deals are limited-time deals that Amazon runs for only a few hours. They’re not restricted to Prime Day, but they’re especially prevalent during major sales events. Once…
秒杀是亚马逊进行的限时优惠，通常只持续几个小时。它们不仅限于会员日，但在大型促销活动期间尤为常见。一旦……