MacBook Neo is So Popular That Apple Reportedly Doubled Production

MacBook Neo 大受欢迎，据传苹果已将产量翻倍

Wednesday June 3, 2026 9:24 am PDT by Joe Rossignol 2026年6月3日 星期三 上午 9:24 PDT，作者：Joe Rossignol

On an earnings call in late April, Apple’s CEO Tim Cook said that customer response to the MacBook Neo was “off the charts,” and the popularity of the laptop has reportedly led the company to significantly boost production. 在四月下旬的财报电话会议上，苹果首席执行官蒂姆·库克（Tim Cook）表示，消费者对 MacBook Neo 的反响“极其热烈”，据报道，这款笔记本电脑的火爆程度已促使该公司大幅提高了产量。

Apple supply chain analyst Ming-Chi Kuo this week said he believes that MacBook Neo shipments to Apple were doubled from an initial target of 5 million units to 10 million units in 2026 at some point after the laptop launched in March. 苹果供应链分析师郭明錤（Ming-Chi Kuo）本周表示，他认为在今年3月 MacBook Neo 发布后的某个时间点，苹果已将该产品的出货量目标从最初的500万台翻倍至1000万台。

Apple was very optimistic about the MacBook Neo before announcing it, but the company still “undercalled” the level of enthusiasm that the laptop would generate, according to Cook. He said that MacBook Neo demand exceeded Apple’s expectations and helped to drive a record number of first-time Mac buyers last quarter. 库克表示，苹果在发布 MacBook Neo 之前就对其非常看好，但公司仍然“低估”了这款笔记本电脑所引发的热情。他指出，MacBook Neo 的需求超出了苹果的预期，并推动上季度首次购买 Mac 的用户数量创下历史新高。

New figures from market research firm IDC support Apple’s claim that the MacBook Neo is selling well, and the Windows PC industry has taken notice. For example, Dell recently introduced a redesigned XPS 13 laptop from $699 and said it has features “you won’t find on a MacBook Neo,” such as a touch screen and a backlit keyboard. 市场研究公司 IDC 的最新数据支持了苹果关于 MacBook Neo 热销的说法，而 Windows PC 行业也已注意到这一点。例如，戴尔最近推出了重新设计的 XPS 13 笔记本电脑，起售价为699美元，并称其具备“你在 MacBook Neo 上找不到的”功能，例如触摸屏和背光键盘。

“Apple’s MacBook Neo is a capable machine, and its arrival confirms that there’s real appetite for premium quality at accessible prices,” admitted Dell. 戴尔承认：“苹果的 MacBook Neo 是一款性能出色的机器，它的到来证实了市场对高品质且价格亲民的产品有着真正的需求。”

With a starting price of $599 in the U.S., or $499 for college students, the MacBook Neo is Apple’s most affordable MacBook ever. Powered by the iPhone’s A18 Pro chip, the laptop is available in colorful finishes like Citrus and Blush. MacBook Neo 在美国的起售价为599美元（大学生优惠价为499美元），是苹果有史以来最实惠的 MacBook。该笔记本电脑搭载 iPhone 的 A18 Pro 芯片，并提供柑橘色（Citrus）和腮红粉（Blush）等多种多彩外观。

A second-generation MacBook Neo is expected to be released next year with an A19 Pro chip and 12GB of RAM. 预计第二代 MacBook Neo 将于明年发布，届时将搭载 A19 Pro 芯片并配备 12GB 内存。