Amazon’s search bar will invent AI-generated products you can’t buy

亚马逊搜索栏将生成你买不到的 AI 虚拟商品

You’ll see made-up clothing items and home goods as you describe them. 当你描述心仪的商品时，搜索栏会为你展示虚构的服装和家居用品。

Amazon’s updated search bar will now show you AI-generated images of products as you describe them. For now, the in-app feature only surfaces AI images of clothing and home goods, allowing you to tap on the image that best matches what you’re looking for and search for similar-looking items. 亚马逊更新后的搜索栏现在可以根据你的描述，展示 AI 生成的产品图像。目前，该应用内功能仅支持服装和家居用品的 AI 图像生成，用户可以点击与需求最匹配的图片，进而搜索外观相似的真实商品。

In a blog post, Amazon positions the feature as a way to help you search for items if you can’t remember the name of a specific texture or style, like describing a “shirt with a draped collar” if you can’t think of “cowl neck.” The feature seems like it might come in handy in these kinds of scenarios, but it doesn’t really add much if you’re just searching for something simple, like a “blue t-shirt.” 在一篇博客文章中，亚马逊将此功能定位为一种辅助搜索工具，旨在帮助用户在记不住特定材质或风格名称时进行搜索，例如当你不知道“堆堆领（cowl neck）”这个词时，可以通过描述“带有垂坠领口的衬衫”来寻找。在这些场景下，该功能似乎非常实用，但如果你只是搜索“蓝色 T 恤”这类简单商品，它的作用则相对有限。

Google launched a similar feature in AI Mode last year, which generates images of fake outfits and decorations to help you find real-life lookalike products. Meanwhile, online retailers are teaming up with Gemini and ChatGPT as AI becomes even more embedded in shopping. 谷歌去年在 AI 模式中推出了类似功能，通过生成虚构的服装和装饰品图像，帮助用户寻找现实中外观相似的商品。与此同时，随着人工智能在购物领域的深度整合，各大在线零售商也正纷纷与 Gemini 和 ChatGPT 展开合作。

Amazon isn’t using AI to generate fake products for its other “shop by style” feature, though. This feature will show AI-generated collages with the clothing item you’re searching for. 不过，亚马逊在另一项“按风格购物（shop by style）”功能中并未利用 AI 生成虚构产品。该功能会展示包含你所搜索服装的 AI 生成拼贴图。

If you’re looking for denim shorts, for example, Amazon will show a carousel of suggested outfits with denim shorts. Though the outfits are AI-generated, the clothing in them isn’t, which means you can purchase the pictured items. These features are coming to Amazon’s app on Android and iOS. 例如，如果你正在寻找牛仔短裤，亚马逊会展示一系列包含牛仔短裤的穿搭建议。虽然这些穿搭造型是 AI 生成的，但其中的服装并非虚构，这意味着你可以直接购买图片中的商品。这些功能目前正陆续登陆 Android 和 iOS 平台的亚马逊 App。