Meta rolls out a new AI creator assistant on Facebook
Meta rolls out a new AI creator assistant on Facebook
Meta 在 Facebook 上推出全新的 AI 创作者助手
Meta announced on Thursday that it’s introducing a new AI creator assistant on Facebook that will give creators personalized recommendations based on their content style, performance, community, and goals. Meta 周四宣布，将在 Facebook 上推出一款全新的 AI 创作者助手。该助手将根据创作者的内容风格、表现数据、社区互动及目标，为其提供个性化的建议。
Creators often have to parse through charts and dashboards to understand their performance, but with the new AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” 创作者以往通常需要通过分析图表和仪表板来了解自己的表现，但有了这款新的 AI 助手，他们可以快速获得诸如“我应该什么时候发布内容？”以及“评论区大家都在讨论什么？”等问题的答案。
Since the AI assistant is conversational, they can ask follow-up questions and dig deeper on a topic, like how their audience has shifted over time. The answers they receive will be based on their own presence and what they can do differently to improve performance. 由于该 AI 助手支持对话式交互，创作者可以进行追问并深入探讨特定话题，例如了解其受众群体随时间的变化情况。他们收到的回答将基于其自身的账号表现，并提供改进建议以提升运营效果。
Beyond performance, the AI assistant can help brainstorm ideas for new content by drawing on what’s trending. For example, it may suggest using trending audio or creating content around cultural moments. 除了分析表现，AI 助手还能利用当前的热门趋势帮助创作者构思新内容。例如，它可能会建议使用热门音频，或围绕文化热点事件进行创作。
Image Credits: Meta 图片来源：Meta
The new assistant is rolling out to creators in the U.S., Canada, and India. Meta plans to add new capabilities and bring the assistant to more countries in the future. 这款新助手目前正向美国、加拿大和印度的创作者开放。Meta 计划在未来增加更多功能，并将该助手推广到更多国家。
By giving creators access to an AI assistant, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube. Additionally, by offering creators content ideas, Facebook is encouraging more frequent posting, which could in turn boost user engagement. 通过为创作者提供 AI 助手，Meta 希望在与 TikTok 和 YouTube 等竞争对手争夺创作者注意力的同时，保持他们在 Facebook 上的活跃度。此外，通过提供内容创意，Facebook 也在鼓励创作者更频繁地发布内容，这反过来可能会提升用户参与度。
In-app access to an AI assistant also gets rid of the need for creators to turn to third-party tools like ChatGPT when brainstorming and understanding performance, keeping them within Meta’s ecosystem. 在应用内直接使用 AI 助手，也让创作者在构思内容和分析表现时无需再求助于 ChatGPT 等第三方工具，从而将他们留在了 Meta 的生态系统内。
Meta also announced that it’s introducing new languages for AI translations on Facebook, including Arabic, Bahasa Indonesian, French, Thai, and Vietnamese. With AI-translated Reels, a creator’s tone and sound are preserved and automatically translated into another language. Meta 还宣布，Facebook 的 AI 翻译功能将支持更多语言，包括阿拉伯语、印尼语、法语、泰语和越南语。通过 AI 翻译的 Reels 短视频，创作者的语气和原声得以保留，并自动翻译成其他语言。
Launched last year, the idea behind the feature is to allow creators to reach more audiences by breaking down language barriers. Creators also have the option to use a lip-sync feature to align the translation with their lip movements, which makes it seem more natural. Meta says over half a billion users on Facebook are now watching AI-translated videos weekly. 该功能于去年推出，旨在通过打破语言障碍，帮助创作者触达更多受众。创作者还可以选择使用“口型同步”功能，使翻译内容与口型保持一致，从而让视频看起来更自然。Meta 表示，目前每周有超过 5 亿 Facebook 用户在观看 AI 翻译的视频。