Google is letting social media stars customize their search result page

Google 允许社交媒体红人自定义其搜索结果页面

Google is letting social media stars customize their search result page. Big creators and publishers can claim dedicated Search profiles that let them highlight everything they do online. Google 正在允许社交媒体红人自定义其搜索结果页面。大型创作者和发布者可以认领专属的搜索个人资料，让他们能够展示自己在网络上的所有动态。

Google now lets big creators and publishers in the US claim dedicated profiles in Search to highlight things like videos, articles, and their other profiles online. But this feature won’t be available to most people or organizations; Google is limiting it to people with at least 100,000 YouTube subscribers, 100,000 followers on Instagram or X, or 300,000 followers on TikTok. You’ll need to meet the minimum on one of those platforms and be at least 18 years old to make a Search profile. Google 现在允许美国的大型创作者和发布者在搜索中认领专属个人资料，以突出展示视频、文章以及他们在网上的其他个人主页。但此功能并非对所有人或组织开放；Google 将其限制为在 YouTube 上拥有至少 10 万订阅者、在 Instagram 或 X 上拥有 10 万粉丝，或在 TikTok 上拥有 30 万粉丝的用户。你需要满足其中一个平台的最低门槛，且年满 18 岁才能创建搜索个人资料。

In demo videos, Google shows how a Search profile can feature links to websites and other platforms, a short summary of the person or brand, pinned media from places like TikTok and Instagram, and a feed aggregating posts from multiple platforms. We’ve already made a profile for The Verge — check it out and follow us! 在演示视频中，Google 展示了搜索个人资料如何展示指向网站和其他平台的链接、个人或品牌的简短介绍、来自 TikTok 和 Instagram 等平台的置顶媒体内容，以及聚合来自多个平台帖子的信息流。我们已经为 The Verge 创建了一个个人资料——欢迎查看并关注我们！

Google already has knowledge panels that pop up for notable people and publications, but these new profiles offer those people and publications more control over what’s shown. They also offer an alternative to dedicated link-in-bio services like Linktree that creators already use to aggregate their various online presences into one place. Google 此前已经为知名人士和出版物提供了弹出式的“知识面板”，但这些新的个人资料为他们提供了对展示内容的更多控制权。它们也为创作者提供了一种替代方案，以取代 Linktree 等专门的“个人简介链接”服务，创作者们此前一直使用这些服务将他们在网上的各种足迹汇集到一处。