OpenAI is still working on that ‘super app’

OpenAI 仍在开发那款“超级应用”

OpenAI plans to roll out a revamped version of ChatGPT in the coming weeks — one that will serve as a “super app” with coding tools and AI agents, according to the Financial Times. 据《金融时报》报道，OpenAI 计划在未来几周内推出 ChatGPT 的改版，将其打造为一款集成了编程工具和 AI 智能体的“超级应用”。

The company’s goal is reportedly to become more competitive with Anthropic, particularly among business customers, and to get closer to profitability before an IPO. That means turning ChatGPT into a gateway leading free users to products they might actually pay for, such as coding product Codex. 据称，该公司的目标是在首次公开募股（IPO）前，提升其在企业客户中与 Anthropic 的竞争实力，并进一步接近盈利。这意味着要将 ChatGPT 转变为一个入口，引导免费用户使用他们可能愿意付费的产品，例如编程产品 Codex。

In fact, the FT quotes one senior OpenAI employee as declaring, “Chat is dead.” Thibault Sottiaux, who leads OpenAI’s core product and platform, said the company is working towards a product “where you have your own personal agent that is capable of helping you … across everything in your life, be it personally or at work.” 事实上，《金融时报》援引一位 OpenAI 高管的话称：“聊天（Chat）已死。”负责 OpenAI 核心产品与平台的 Thibault Sottiaux 表示，公司正致力于开发一款产品，“让你拥有自己的个人智能体，能够在你生活的方方面面——无论是个人生活还是工作中——为你提供帮助。”

If this sounds familiar, it’s because there have been reports about OpenAI’s super app ambitions since last year. In March, The Wall Street Journal reported that these plans represent a major strategy shift for the company after launching a variety of standalone products in 2025; OpenAI executives now say they’re abandoning “side quests” like video generator Sora. 如果这听起来很耳熟，那是因为自去年以来，一直有关于 OpenAI“超级应用”雄心的报道。今年 3 月，《华尔街日报》报道称，在 2025 年推出一系列独立产品后，这些计划代表了该公司重大的战略转型；OpenAI 高管现表示，他们正在放弃像视频生成器 Sora 这样的“支线任务”。