You can just tell the Instagram algorithm what you want now
You can just tell the Instagram algorithm what you want now
你现在可以直接告诉 Instagram 算法你想要什么
Instagram is going to let you tweak what its algorithm shows you on your main feed. With the Your Algorithm feature, “you can now see the topics we think you’re interested in, and change them, across all the major parts of Instagram,” according to Instagram boss Adam Mosseri. Right now, the feature will only surface topics, but Instagram is working on “supporting requests for people, different moods or vibes, content types, and more.”
Instagram 即将允许用户调整主信息流中算法推荐的内容。据 Instagram 负责人 Adam Mosseri 表示，通过“你的算法”（Your Algorithm）功能，“你现在可以在 Instagram 的所有主要板块中查看我们认为你感兴趣的话题，并对其进行更改。”目前，该功能仅能显示话题，但 Instagram 正在努力“支持针对特定人物、不同情绪或氛围、内容类型等方面的自定义需求。”
The company has been slowly giving users more agency over some algorithms on Instagram, having already launched the Your Algorithm feature for your Reels feed and the Explore page. With Wednesday’s announcement, Mosseri is taking the opportunity to get a little philosophical. “This is the start of something bigger than a feature,” Mosseri says. “I believe it’s in our best interest as a business to empower people to shape Instagram into something that works for them, and that people should be able to have a meaningful amount of agency over the products they spend so much time in. We intend to build much of what comes next on that principle.”
该公司一直在逐步赋予用户对 Instagram 部分算法更多的自主权，此前已针对 Reels 信息流和“探索”页面推出了“你的算法”功能。借着周三的公告，Mosseri 借机发表了一些哲学层面的见解。Mosseri 表示：“这不仅仅是一个功能的开始，其意义远不止于此。我相信，赋予用户塑造 Instagram 的能力，使其成为适合自己的平台，符合我们作为企业的最大利益。人们应该对自己投入大量时间的产品拥有实质性的掌控权。我们打算在这一原则的基础上构建未来的大部分功能。”
Mosseri says that while algorithmic recommendations are “in many ways a genuine technical achievement,” they also have a “cost” in what they did “to people’s agency,” noting that how people interacted with the systems became one-sided. “The system learns from what you tap, watch, and share, but you don’t really get to tell it what you want. I think this is part of what people feel when they feel uneasy about social media — not the content itself, but the sense that the experience is happening to them rather than being shaped by them.”
Mosseri 指出，虽然算法推荐“在许多方面是一项真正的技术成就”，但它们也以牺牲“人们的自主权”为“代价”，并提到人们与系统的互动方式变得单向化。“系统会根据你的点击、观看和分享行为进行学习，但你却无法真正告诉它你想要什么。我认为，这就是人们对社交媒体感到不安的部分原因——并非内容本身，而是那种‘体验是被动发生’而非‘由自己塑造’的感觉。”
For a long time, Mosseri says that ranking models were “built with technologies that aren’t legible to people.” Now, however, he says that LLMs can “look at clusters of content and describe them in language people understand,” which gives Instagram “a way to show people what the system thinks they’re interested in, and a way for them to tell the system what they actually want.”
Mosseri 表示，长期以来，排名模型都是“用人们无法理解的技术构建的”。然而现在，他认为大语言模型（LLM）可以“审视内容集群，并用人们能理解的语言进行描述”，这为 Instagram 提供了一种“向用户展示系统认为他们感兴趣的内容的方式，同时也让用户能够告诉系统他们真正想要什么”。