Meta’s Edits app is getting an AI assistant and a desktop version
Meta’s Edits app is getting an AI assistant and a desktop version
Meta 旗下视频编辑应用 Edits 将迎来 AI 助手及桌面版
Meta on Wednesday previewed upcoming additions to its video-editing app Edits at an invite-only creator event in L.A., showing off features like a new AI assistant and a desktop version of the previously mobile-only app. The company also announced other new tools will launch in the app today, such as a “Beta” tab for experiments and expanded audience insights. Meta 周三在洛杉矶举办的一场创作者受邀活动中，预览了其视频编辑应用 Edits 即将推出的新功能，包括全新的 AI 助手以及此前仅限移动端使用的桌面版本。该公司还宣布，其他新工具将于今日在应用中上线，例如用于测试实验性功能的“Beta”标签以及更详尽的受众洞察数据。
Edits first arrived last year as a direct competitor to ByteDance’s CapCut. With the addition of the new and upcoming tools, Meta is looking to both retain and attract new users. The upcoming AI assistant will help creators analyze their insights and brainstorm ideas for their content. The assistant will use their Instagram data, like their views and video-retention insights, to help them see what’s working and why. It will suggest video ideas based on performance and suggest making content with trending audio. Edits 于去年推出，旨在直接对标字节跳动的剪映（CapCut）。通过增加这些新工具，Meta 希望借此留住现有用户并吸引新用户。即将推出的 AI 助手将帮助创作者分析数据并激发内容创作灵感。该助手将利用创作者的 Instagram 数据（如观看量和视频留存率），帮助他们了解哪些内容有效及其原因。它还会根据表现建议视频创意，并推荐使用热门音频进行创作。
By integrating an AI assistant directly into Edits, Meta is aiming to keep creators engaged on Instagram as it continues to compete with TikTok and YouTube for creators’ attention. Additionally, by offering creators content ideas, Meta is encouraging more frequent posting, which could, in turn, boost user engagement. Direct access to an AI assistant also gets rid of the need for creators to turn to outside tools like ChatGPT when brainstorming content ideas and understanding performance. 通过将 AI 助手直接集成到 Edits 中，Meta 旨在让创作者保持在 Instagram 上的活跃度，从而在与 TikTok 和 YouTube 的创作者争夺战中保持竞争力。此外，通过提供内容创意，Meta 鼓励创作者更频繁地发布内容，这反过来又能提升用户参与度。直接使用 AI 助手也让创作者无需在构思内容或分析表现时求助于 ChatGPT 等外部工具。
Meta launched a similar AI assistant tool for creators on Facebook last week. It’s worth noting that YouTube and TikTok also offer tools to creators to help them brainstorm ideas. For instance, YouTube Studio features an Inspiration tab that uses AI to help creators generate video ideas, while TikTok offers creators an AI assistant that can brainstorm ideas and uncover trends. Meta 上周已为 Facebook 创作者推出了类似的 AI 助手工具。值得注意的是，YouTube 和 TikTok 也为创作者提供了类似的头脑风暴工具。例如，YouTube Studio 设有“灵感”标签，利用 AI 帮助创作者生成视频创意；而 TikTok 则为创作者提供 AI 助手，用于构思创意并挖掘趋势。
The desktop version of Edits will give creators more precise control over the editing process as well as the ability to work on a larger screen, which can be helpful during more advanced editing workflows. The company says creators will be able to sync their workflows seamlessly between mobile and desktop devices. The upcoming desktop version will also allow Edits to better compete with CapCut, which already offers a desktop version. Edits 桌面版将赋予创作者对编辑过程更精准的控制力，并支持在大屏幕上操作，这对于更高级的编辑工作流非常有帮助。该公司表示，创作者将能够实现移动端和桌面端工作流的无缝同步。即将推出的桌面版也将使 Edits 能够更好地与已经拥有桌面版的剪映（CapCut）展开竞争。
Among the new features launching today is a Beta tab, which will provide creators with early access to experimental features that are still in development and allow them to provide Meta with feedback. The rollout of the Beta tab indicates that Meta wants to better compete with CapCut and accelerate feature development based on what creators actually want and will use. 今日上线的新功能中还包括一个“Beta”标签，它将让创作者抢先体验尚在开发中的实验性功能，并允许他们向 Meta 提供反馈。Beta 标签的推出表明，Meta 希望更好地与剪映竞争，并根据创作者的实际需求和使用习惯加速功能开发。
Creators will also now be able to see more detailed metrics like their audience demographic breakdown and the time of day their audience is the most engaged. The new metrics join the app’s existing analytics, which include data such as how long viewers watch a video, how many followers were gained from a specific video, where users stop watching a certain video, and more. Additionally, creators can search specific topics within the app’s Inspiration feed to discover reels and templates other creators are making around a given trend or idea. They’ll also be able to create multiple versions of a single piece of content to test what performs best before publishing. 创作者现在还可以查看更详细的指标，例如受众的人口统计细分以及受众最活跃的时间段。这些新指标将加入到应用现有的分析功能中，现有数据包括观众观看时长、特定视频带来的粉丝增长数、用户在何处停止观看视频等。此外，创作者可以在应用的“灵感”信息流中搜索特定主题，发现其他创作者围绕特定趋势或创意制作的 Reels 和模板。他们还可以为同一内容创建多个版本，以便在发布前测试哪种表现最好。
Although Instagram didn’t share specific numbers about how many users Edits has, the company says that content made with the app sees a 10% higher save rate and 2% higher reshare rate compared to content not made on Edits, and that more than half of people watching reels on Instagram are seeing Edits-created content every day. Edits is free to download on iOS and Android. The AI assistant announced today is currently in testing with attendees of Thursday’s creator event, while the desktop version of Edits is “coming soon,” Meta says. The rest of the features are launching to everyone today. 尽管 Instagram 未透露 Edits 的具体用户数量，但该公司表示，与非 Edits 制作的内容相比，使用该应用制作的内容保存率高出 10%，转发率高出 2%，且 Instagram 上超过一半的 Reels 观众每天都能看到由 Edits 制作的内容。Edits 可在 iOS 和 Android 上免费下载。Meta 表示，今日宣布的 AI 助手目前正由周四创作者活动的参会者进行测试，而 Edits 桌面版“即将推出”。其余功能已于今日向所有用户开放。