Nothing CEO says phone prices are going to keep going up

Nothing 首席执行官表示手机价格将持续上涨

If you’re thinking about upgrading your phone, “the best time was yesterday,” according to Nothing CEO and co-founder Carl Pei, echoing a message we heard during MWC. As Android Authority reports, Pei said in a post on X that the RAM shortage has already impacted Nothing’s less expensive mid-range phone: “For Phone 4A, memory costs doubled between when we decided to build the device and when it launched. They’ve doubled again since.” He warned that “Phone prices are going up, and they’ll keep going up into next year.”

如果你正在考虑升级手机，Nothing 首席执行官兼联合创始人裴宇（Carl Pei）表示“最好的时机是昨天”，这与我们在世界移动通信大会（MWC）上听到的信息如出一辙。据 Android Authority 报道，裴宇在 X 上发文称，内存（RAM）短缺已经影响了 Nothing 旗下价格较低的中端手机：“对于 Phone 4A 来说，从我们决定制造该设备到它发布期间，内存成本翻了一番。而自发布以来，成本又再次翻倍。”他警告称：“手机价格正在上涨，而且这种上涨趋势将持续到明年。”

Pei says RAM can now account for over 50 percent of the cost of a new phone. Nothing’s just the latest phone maker to warn of looming price hikes — Samsung and Google are both expected to raise prices on their phones as a result of higher memory costs.

裴宇表示，目前内存成本在一部新手机的总成本中占比可超过 50%。Nothing 只是最新一家警告价格即将上涨的手机制造商——预计三星和谷歌也将因内存成本上升而提高其手机售价。

Waiting for deals might not help, either, with Pei adding, “This year’s sale season won’t have the discounts people are used to.”

等待促销可能也无济于事，裴宇补充道：“今年的促销季将不会有人们习惯的那种折扣力度。”

Memory is now the most expensive component in a smartphone. It’s more expensive than the processor, more expensive than the display, and can account for more than 50% of the total hardware bill.

内存现在是智能手机中最昂贵的组件。它比处理器更贵，比显示屏更贵，在总硬件成本中占比可超过 50%。

For Phone (4a), memory costs doubled between when we decided to build the device and when it launched. They’ve doubled again since. I posted about this earlier this year. It’s now playing out, faster than predicted. Phone prices are going up, and they’ll keep going up into next year. Since February, new phones have been launching up to $100 more expensive than their predecessors. In India, phones above ₹30,000 have seen price jumps of ₹7,000 or more.

“对于 Phone (4a)，从我们决定制造该设备到它发布期间，内存成本翻了一番。自发布以来，成本又再次翻倍。我今年早些时候曾发文提到过这一点。现在情况正在发生，而且比预期的更快。手机价格正在上涨，并将持续到明年。自二月份以来，新手机的发布价格比前代产品高出最多 100 美元。在印度，价格超过 3 万卢比的手机涨幅已达 7,000 卢比甚至更多。”

The natural instinct is to buy ahead. It doesn’t work that way. In a shortage, memory is allocated, not bought. You get what you’re given, at the current price.

人们的本能反应是提前购买。但情况并非如此。在短缺时期，内存是靠“分配”的，而不是靠“购买”的。你只能以当前的价格获得分配给你的份额。

If you’ve been waiting to upgrade a device, the best time was yesterday. The next best time is now. This year’s sale season won’t have the discounts people are used to.