Meta’s new ‘AI Mode’ on Facebook pulls from public info across its platforms
Meta’s new ‘AI Mode’ on Facebook pulls from public info across its platforms
Meta 在 Facebook 上推出全新“AI 模式”，可抓取其平台上的公开信息
As Meta tries to catch up in the AI race and boost engagement with its AI bot, the company announced Monday that it’s rolling out new AI features on Facebook that aim to change how users find information, create content, and interact with the platform. 随着 Meta 试图在人工智能竞赛中追赶并提高其 AI 机器人的参与度，该公司周一宣布，正在 Facebook 上推出新的 AI 功能，旨在改变用户查找信息、创作内容以及与平台互动的方式。
The headline update is “AI Mode,” a new way to search Facebook that uses Meta AI to surface answers pulled from public posts across the platform, including Groups and Reels. Instead of scrolling through search results, users can ask a question in plain language and get a synthesized answer based on what people are actually discussing. 此次更新的重头戏是“AI 模式”（AI Mode），这是一种搜索 Facebook 的新方式。它利用 Meta AI 从平台上的公开帖子（包括群组和 Reels 短视频）中提取答案。用户无需翻阅搜索结果，只需用通俗语言提问，即可根据人们的实际讨论内容获得综合性的回答。
Image Credits: Meta 图片来源：Meta
This follows Meta’s quiet launch last month of Forum, a Reddit-style app that includes its own AI “Ask” tab, letting users pose questions and get answers pulled from discussions happening across Facebook Groups. Both AI Mode and Forum’s Ask tab raise a familiar question: How reliable are answers generated from public posts and group chatter? Because the AI is summarizing content from everyday users rather than vetted sources, there’s a real risk of outdated or misleading information slipping through, a concern that’s already been raised about Google’s own AI Mode on Reddit. 在此之前，Meta 上个月低调推出了 Forum，这是一款类似 Reddit 的应用程序，其中包含一个 AI“提问”（Ask）标签，允许用户提出问题并从 Facebook 群组的讨论中获取答案。无论是“AI 模式”还是 Forum 的“提问”标签，都引发了一个老生常谈的问题：从公开帖子和群组闲聊中生成的答案可靠吗？由于 AI 总结的是普通用户的内容而非经过审核的来源，因此存在过时或误导性信息混入的真实风险，这一担忧此前也曾针对谷歌在 Reddit 上的 AI 模式提出过。
Beyond search, Facebook also added editing tools that let users play around with collage cutouts and transition effects for their video montages. Another new feature is the AI-powered photo presets, allowing users to change up their look with different clothes, hairstyles, and accessories. Sports fans, for instance, can virtually wear their favorite team jerseys just by tapping the “AI Edit” icon in Stories and choose “Wear It,” or go directly to their profile picture and select “Restyle profile picture with AI” and “Wardrobe.” 除了搜索功能外，Facebook 还增加了编辑工具，让用户可以尝试拼贴剪裁和视频剪辑的转场特效。另一项新功能是 AI 驱动的照片预设，允许用户通过更换不同的服装、发型和配饰来改变自己的造型。例如，体育迷只需点击 Stories 中的“AI 编辑”图标并选择“穿上它”（Wear It），即可虚拟穿上他们最爱球队的球衣；或者直接进入个人资料图片，选择“用 AI 重新设计个人资料图片”和“衣橱”（Wardrobe）功能。
Image Credits: Meta 图片来源：Meta
These updates add to a growing list of AI features Meta has shipped on Facebook in recent months. In February, the company introduced animated profile pictures that bring still photos to life — adding a wave, or placing a virtual party hat on someone’s head. In March, Meta added an AI feature to Facebook Marketplace that automatically replies to buyer messages on sellers’ behalf. Most recently, earlier this month, Facebook launched an AI assistant for creators that offers personalized suggestions — including the best times to post and summaries of what audiences are saying in the comments — based on a creator’s content and performance history. 这些更新进一步丰富了 Meta 近几个月在 Facebook 上推出的 AI 功能列表。今年 2 月，该公司推出了动态个人资料图片，让静态照片“活”了起来——比如添加挥手动作，或给照片中的人戴上虚拟派对帽。3 月，Meta 为 Facebook Marketplace 添加了一项 AI 功能，可代表卖家自动回复买家消息。最近，本月初，Facebook 还为创作者推出了一款 AI 助手，根据创作者的内容和过往表现，提供个性化建议，包括最佳发布时间以及对观众评论内容的总结。
Taken together, the flurry of releases points to a broader strategy: Meta wants Facebook’s AI tools to make the platform stickier and more useful, while also diversifying how it makes money. Alongside these feature rollouts, the company recently launched global subscription plans for Facebook, Instagram, and WhatsApp — starting at $3.99 a month — that unlock additional features, with more AI-related subscription tiers reportedly on the way. 总而言之，这一系列密集发布指向了一个更宏大的战略：Meta 希望通过 Facebook 的 AI 工具提高平台的粘性和实用性，同时实现收入来源的多元化。除了这些功能更新外，该公司最近还为 Facebook、Instagram 和 WhatsApp 推出了全球订阅计划（每月 3.99 美元起），以解锁更多功能，据报道，未来还将推出更多与 AI 相关的订阅层级。