Everything you need to know about Prime Day 2026
Everything you need to know about Prime Day 2026
关于 2026 年亚马逊会员日（Prime Day），你需要了解的一切
Amazon Prime Day 2026 is getting closer, and it’s possible you might have some questions about the sale. When does it start? Why is it in June instead of July? And, most importantly, when will the deals go live? We have concrete answers to those questions, and we’ll have a lot more Prime Day coverage coming soon as Amazon rolls out more deals.
2026 年亚马逊会员日（Prime Day）即将到来，你可能对这次促销活动有一些疑问。它什么时候开始？为什么是在 6 月而不是 7 月？最重要的是，优惠活动何时上线？我们已经掌握了这些问题的确切答案，随着亚马逊推出更多优惠，我们很快会带来更多关于会员日的报道。
When does Prime Day start?
会员日什么时候开始？
Amazon Prime Day 2026 officially starts on June 23rd, 2026 at 12:01AM PT, and ends on June 27, 2026 at 12:01AM PT. Some items will stay discounted for the entire period, or at least for as long as they remain in stock, while others will only run for a shorter chunk of the four day sale. In its article about Prime Day 2026 timing, Amazon noted that special deals will go live at 12AM, 8AM, and 1PM PT each day throughout the sale.
2026 年亚马逊会员日将于太平洋时间 2026 年 6 月 23 日凌晨 12:01 正式开始，并于太平洋时间 2026 年 6 月 27 日凌晨 12:01 结束。部分商品将在整个活动期间保持折扣（或至少在售罄前保持折扣），而其他商品仅在四天促销期内的较短时间内提供优惠。亚马逊在关于 2026 年会员日时间的文章中指出，促销期间每天的凌晨 12 点、上午 8 点和下午 1 点（太平洋时间）都会有特别优惠上线。
Why is Prime Day in June this year?
为什么今年的会员日在 6 月？
While there have been exceptions, Prime Day has historically occurred in July. So, what’s up with the recent change? Amazon’s Jamil Ghani told Reuters that the decision came down to some big events overlapping with its usual July launch. “This year, we have the (FIFA) World Cup […] We’ve got also the 250th anniversary of U.S. independence, and so we thought this week (beginning June 22) was the best week for us to hold Prime Day,” Ghani said.
虽然有过例外，但会员日历来都在 7 月举行。那么，最近的变化是怎么回事？亚马逊的 Jamil Ghani 对路透社表示，这一决定是因为一些重大活动与通常的 7 月发布时间重叠。“今年我们有（国际足联）世界杯……还有美国独立 250 周年纪念，所以我们认为这一周（从 6 月 22 日开始）是我们举办会员日的最佳时机，”Ghani 说道。
When do early Prime Day deals start?
会员日预热优惠何时开始？
The rollout of early deals is already underway, and Amazon is highlighting deals on household essentials and Amazon devices like Kindle accessories and Ring cameras. It’s safe to assume that there will be several dozen deals available ahead of Prime Day, and we’ll be bringing them to you, so stay tuned.
预热优惠活动已经开始，亚马逊目前重点推介家庭必需品以及 Kindle 配件和 Ring 摄像头等亚马逊设备的折扣。可以肯定的是，在会员日正式开始前会有几十种优惠活动，我们将持续为您跟进，敬请关注。
Do I need to be a Prime member to save?
我需要成为 Prime 会员才能享受优惠吗？
While there are likely to be some deals available to all shoppers, Amazon Prime members will have exclusive access to many discounts. If you haven’t signed up for Prime before, you can claim a 30 day free trial.
虽然有些优惠可能面向所有购物者，但亚马逊 Prime 会员将独享许多折扣。如果您之前从未注册过 Prime，可以申请 30 天的免费试用。
Young adults and students can claim six months of Prime membership for free, after which you’ll be charged $7.49 per month if you want to continue (or $69 per year if you want to pay annually) with some account sharing limitations. People receiving government assistance can use Amazon Access for discounts on specific products, including a Prime membership.
年轻人和学生可以免费获得六个月的 Prime 会员资格，之后如果您想继续使用，每月需支付 7.49 美元（或每年支付 69 美元），但会有一些账户共享限制。领取政府补助的人士可以使用“亚马逊准入”（Amazon Access）计划，在特定产品（包括 Prime 会员资格）上获得折扣。
Are other retailers offering similar deals?
其他零售商是否提供类似的优惠？
Other retailers are likely to drop prices through Prime Day to meet or at least come closer to Amazon. Walmart is hosting a competing sale from June 22nd, 2026 at 12:01AM ET until June 28th, 2026 at 11:59PM ET both online and in stores, with early access for Walmart Plus members. Similarly, Target has Circle Deal Days starting on June 23rd and running until June 26th for anyone with a free Target Circle account. We’ll keep an eye out for deals wherever we can find them, and let you know if someone else beats Amazon’s price, or launches a similar sale.
其他零售商很可能会在会员日期间降价，以匹配或至少接近亚马逊的价格。沃尔玛将于美国东部时间 2026 年 6 月 22 日凌晨 12:01 至 6 月 28 日晚上 11:59 在线上和线下门店举办竞争性促销活动，Walmart Plus 会员可提前参与。同样，塔吉特（Target）的 Circle Deal Days 活动将于 6 月 23 日开始，持续到 6 月 26 日，任何拥有免费 Target Circle 账户的用户均可参与。我们将密切关注各处的优惠信息，如果发现有其他商家的价格低于亚马逊或推出了类似的促销活动，我们会及时通知您。
Do any retailers offer price matching for Prime Day?
有零售商为会员日提供价格匹配吗？
Currently, no major retailers offer price matching for Prime Day deals on Amazon. Best Buy typically offers price matching for Amazon, but most Prime Day deals won’t qualify because they’re either advertised as limited quantity, or require a Prime membership. Neither Target nor Walmart offer price matching for competitors.
目前，没有任何大型零售商为亚马逊的会员日优惠提供价格匹配。百思买（Best Buy）通常提供针对亚马逊的价格匹配，但大多数会员日优惠不符合条件，因为它们要么被宣传为限量供应，要么需要 Prime 会员资格。塔吉特和沃尔玛也均不提供针对竞争对手的价格匹配。
How can I know that Prime Day deals are actually good?
我怎么知道会员日的优惠是否真的划算？
There’s a deep trove of products that we’re hoping to see discounts on during Prime Day, and we use tools like CamelCamelCamel to track prices. When the markdowns match or exceed ones we’ve seen before on tech we like, we’ll tell you about it. Of course, you can track price history on items this way, too.
我们期待在会员日期间看到大量产品的折扣，我们使用 CamelCamelCamel 等工具来追踪价格。当降价幅度达到或超过我们之前在心仪科技产品上见过的水平时，我们会告知您。当然，您也可以通过这种方式追踪商品的价格历史。
Amazon makes that easy with its own “Alexa for Shopping” price tracker (accessible by clicking “Price history” next to the item’s price), which is great for quick checks, but in our experience it doesn’t show up on every product, and it seems to deliver just up to one year of price history. On the other hand, CamelCamelCamel lets you see pricing data going back for the entire duration of the product’s availability, which is nice for researching slightly older products.
亚马逊通过其自有的“Alexa for Shopping”价格追踪器（点击商品价格旁边的“价格历史”即可访问）简化了这一过程，这对于快速查询非常有用。但根据我们的经验，并非每件商品都有此功能，而且它似乎只提供长达一年的价格历史记录。另一方面，CamelCamelCamel 可以让您查看产品上架以来的全部价格数据，这对于研究较旧的产品非常有用。
Do prices stay the same through Prime Day?
会员日期间价格会保持不变吗？
Generally, yes, though not always. Once a product is discounted for Prime Day, it usually sticks to that price for the duration of the sale. However, there will likely be some instances — Lightning Deals, for example — when deeper discounts might be available for a limited time.
通常情况下是的，但并非总是如此。一旦产品在会员日期间打折，它通常会在整个促销期间保持该价格。然而，也可能会有一些情况（例如“秒杀”活动），在有限的时间内可能会有更大幅度的折扣。
What are the best deals during Prime Day?
会员日期间最好的优惠是什么？
Well, that’s something we’ll be able to tell you a lot more about in the coming weeks. But we always look forward to deals on Apple products, like AirPods, as well as other earbuds and headphones. Video games, TVs, monitors, and computer peripherals also typically see big discounts. Pretty much anything you’d likely want to buy during the Black Friday pre-holiday period should get some kind of discount during Amazon’s June event.
嗯，在接下来的几周里，我们将能为您提供更多相关信息。但我们一直期待苹果产品（如 AirPods）以及其他耳塞和耳机的优惠。视频游戏、电视、显示器和电脑外设通常也会有大幅折扣。基本上，您在黑色星期五节前购物季想买的任何东西，在亚马逊的 6 月活动中都应该能享受到某种程度的折扣。