Pump.Fun’s Bounties Platform Is a Black Hole of Circular Grifting
Pump.Fun’s Bounties Platform Is a Black Hole of Circular Grifting
Pump.Fun 的悬赏平台：一个循环欺诈的黑洞
Would you run into a crowded university lecture hall, fart into a megaphone, and bellow “fartcoin” at the top of your lungs? If so—and should you have the means to document this stunt on video, preferably capturing the audience’s reaction—you may claim a reward of approximately $1,000. 你会冲进拥挤的大学阶梯教室，对着扩音器放屁，并声嘶力竭地大喊“fartcoin”（屁币）吗？如果会——而且你有办法将这一噱头录制成视频，最好能捕捉到观众的反应——你或许就能获得大约 1,000 美元的奖励。
The money, of course, will be dispensed in fartcoin, a meme cryptocurrency trading at a little over 10 cents at time of publication, with a total market capitalization hovering around $130 million. 当然，这笔钱将以“屁币”（fartcoin）的形式发放，这是一种模因（meme）加密货币，在本文发布时交易价格略高于 10 美分，总市值徘徊在 1.3 亿美元左右。
Such is the promise of Pump.Fun GO, a new feature on Pump.Fun, one of the fastest-growing crypto businesses of the past few years. It supposedly allows users to “pay anyone to do anything.” Crypto bounties are put up by individuals—or pooled from multiple wallets—and held in escrow by Pump.Fun until a countdown clock runs out. Finishing a task is supposed to net you the prize payout; creators get a refund if nobody completes the mission. 这就是 Pump.Fun GO 的承诺，这是 Pump.Fun 推出的新功能。Pump.Fun 是过去几年增长最快的加密货币企业之一。它号称允许用户“付钱给任何人做任何事”。加密货币悬赏由个人发起——或由多个钱包凑钱——并由 Pump.Fun 进行托管，直到倒计时结束。完成任务即可获得奖金；如果无人完成任务，发起人则会获得退款。
Pump.Fun, whose legal department did not return a request for comment, has said without clarifying its process that it moderates and approves the submissions of bounties as well as relevant collection claims. An initial wave of GO bounties included enticements to parachute into a World Cup game in a memecoin-themed costume and a prompt for a Black person to cover themselves in watermelon and repeat the phrase “I’m your friend, the watermelon man.” Pump.Fun 的法务部门未回应置评请求。该公司曾表示，会对悬赏提交内容及相关的领取申请进行审核和批准，但并未说明具体流程。首批 GO 悬赏中包括诱导用户穿着模因币主题服装跳伞闯入世界杯比赛现场，以及要求一名黑人将自己涂满西瓜并重复“我是你的朋友，西瓜人”这句话。
Terms of service state that GO users are responsible for their own “actions, decisions, wallet security, submissions, communications, and compliance with law.” They also warn that the platform may remove content, suspend accounts, and cooperate with third-party authorities in cases of “fraud, scams, market manipulation, infringement, hacking, scraping, abusive or illegal content, stolen property, unlawful financial activity, or other harmful or prohibited conduct.” Crypto transfers and rewards are “not guaranteed,” according to these terms. 服务条款规定，GO 用户需对自己的“行为、决策、钱包安全、提交内容、沟通以及法律合规性”负责。条款还警告称，如果出现“欺诈、诈骗、市场操纵、侵权、黑客攻击、抓取数据、滥用或非法内容、被盗财产、非法金融活动或其他有害或违禁行为”，平台可能会删除内容、暂停账户并配合第三方机构调查。根据这些条款，加密货币转账和奖励“不予保证”。
The GO feature, arriving just as the platform is contending with a massive crash in user engagement, seems to promise further accusations of lawlessness and deceptive practices for Pump.Fun, already a lightning rod for controversy. Many of the bounties, such as one requesting footage of a memcoin-themed car exploding in a ball of flame, are flooded with AI-generated imagery presented as evidence of a completed task. People who actually carry out a challenge have no apparent recourse if someone else’s submission is selected as a winner by Pump.Fun according to some unspecified backroom criteria. GO 功能推出的时机，正值该平台用户参与度大幅下滑之际。对于本已争议不断的 Pump.Fun 来说，这似乎预示着未来将面临更多关于违法和欺诈行为的指控。许多悬赏任务（例如要求拍摄一辆模因币主题汽车在火球中爆炸的视频）充斥着 AI 生成的图像，被当作任务完成的证据。如果 Pump.Fun 根据某些未公开的内部标准选择了其他人的提交内容作为获胜者，真正执行挑战的人似乎没有任何申诉途径。
Fine print can also complicate the picture: a $215 bounty titled “Go to McDonalds and get a burger” specifies that the payout will be split between the first 20 valid entries, coming out to $10.75 in crypto each—less than what most paid for their meal. 细则条款也让情况变得复杂：一个名为“去麦当劳买个汉堡”的 215 美元悬赏规定，奖金将由前 20 名有效提交者平分，每人仅获得 10.75 美元的加密货币——这甚至低于大多数人购买汉堡的费用。
While that bounty is rather mundane, others still open at the moment are strikingly dystopian, exploitative, or harmful. There are multiple requests for users to get the names of various cryptocurrencies tattooed on their body, and a man in India has already had his forehead tattooed for the equivalent of $3,000. (Video replies depicting people completing more degrading tasks frequently come from users in countries outside the US.) You can record yourself begging a gas station attendant for a pill to help with your flaccid penis for about $100, interview multiple homeless people and ask who they voted for ($700), or quit your job on camera ($3,000). “Bonus points for style, creativity, and chaos,” the last prompt reads. “This is your severance package.” 虽然那个悬赏还算平庸，但目前其他开放的悬赏则显得极其反乌托邦、剥削性或有害。有多个请求要求用户将各种加密货币的名字纹在身上，一名印度男子已经为了相当于 3,000 美元的报酬在额头上纹了身。（展示人们完成更具侮辱性任务的视频回复，通常来自美国以外国家的用户。）你可以录制自己向加油站员工乞求治疗阳痿药物的视频（约 100 美元），采访多名无家可归者并询问他们投票给了谁（700 美元），或者在镜头前辞职（3,000 美元）。最后一个提示写道：“风格、创意和混乱程度会有额外加分。这就是你的遣散费。”
Andrew Ford Lyons, a technologist who works on digital security and safety projects for human rights groups and other organizations, tells WIRED that GO is incentivizing coercion, harassment, and significant physical and legal risks, “leveraging inequality” for online entertainment. “This is essentially what the digital economy is boiling down to,” he says. 为各类人权组织和其他机构从事数字安全与保障项目的技术专家 Andrew Ford Lyons 对《连线》（WIRED）表示，GO 正在激励胁迫、骚扰以及重大的身体和法律风险，通过“利用不平等”来制造在线娱乐。“这本质上就是数字经济最终演变的结果，”他说。
“People posting bounties may have very little understanding of the laws they could be subject to depending on who accepts the challenge, where that person is located, how old they are, whether the task involves harassment or trespass, and what happens as a result,” Lyons says, while those accepting the challenges “are essentially entering into risky arrangements with random strangers on the internet,” potentially exposing themselves to everything from mere embarrassment to material danger and arrest. “The exploitative element is obvious: Someone with money can outsource degradation to someone with less money, fewer protections, or who’s just more desperate.” “发布悬赏的人可能对他们可能触犯的法律知之甚少，这取决于谁接受了挑战、该人身处何地、年龄多大、任务是否涉及骚扰或非法入侵，以及最终会导致什么后果，”Lyons 说。而那些接受挑战的人“本质上是在与互联网上的陌生人进行高风险交易”，可能让自己面临从单纯的尴尬到实质性危险甚至被捕的一切后果。“剥削的本质显而易见：有钱人可以将堕落行为外包给那些钱更少、保障更少或更绝望的人。”
Lyons notes that GO is not particularly original, either, following the model of stunt-based platforms like Dare Market and Cajole as it chases continued relevance. “Crypto has already shown itself, in the main, to be very good for some of the worst use cases: scams, money laundering, speculative manipulation, and buying drugs online,” he adds. While, in the case of GO, there’s “no serious guarantee that [people] will be protected or compensated if or when something goes wrong.” Lyons 指出，GO 并没有什么特别的原创性，它只是效仿了 Dare Market 和 Cajole 等基于噱头的平台模式，以追求持续的关注度。“加密货币已经证明，它在很大程度上非常适合一些最糟糕的用途：诈骗、洗钱、投机操纵和在线购买毒品，”他补充道。而在 GO 的案例中，“如果出现问题，没有任何切实的保证能确保（人们）得到保护或赔偿。”
According to the GO homepage, more than $300,000 has been paid out to users in the past two weeks, with a roughly equal amount yet unclaimed. It’s not clear how much the platform, which normally charges a 0.95 percent fee on crypto trades, may be collecting on these transactions. 根据 GO 主页显示，过去两周已向用户支付了超过 30 万美元，另有大致相当的金额尚未被领取。目前尚不清楚该平台（通常对加密货币交易收取 0.95% 的费用）从这些交易中抽取了多少佣金。
When it debuted in 2024, Pump.Fun helped supercharge the memecoin boom by making it possible for anyone to create their own token on the public Solana blockchain in minutes, with little technical expertise and almost no upfront cost. Most of the coins derive their value largely from online hype rather than any underlying utility. Since then, users have launched millions of these gimmicky cryptocurrencies, few of which ever break through into the mainstream crypto economy. 2024 年首次亮相时，Pump.Fun 通过让任何人都能在几分钟内以极低的技术门槛和几乎零成本在 Solana 公链上创建自己的代币，极大地推动了模因币的繁荣。大多数代币的价值主要源于网络炒作，而非任何底层效用。自那时起，用户已经推出了数百万种此类噱头加密货币，但其中很少有能进入主流加密经济的。
As its name implies, the organizing principles of Pump.Fun are reckless speculation and unchecked self-promotion, which has led to rather predictable problems. 正如其名，Pump.Fun 的核心原则是鲁莽的投机和无节制的自我推销，这导致了相当可预见的问题。