Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal

Google DeepMind 斥资 7500 万美元与 A24 达成协议，押注好莱坞 AI 的未来

A new alliance has formed between a Hollywood studio and a tech juggernaut. On Monday, Google DeepMind announced a $75 million investment (per the WSJ) into popular indie film studio A24, known for hits like “Marty Supreme,” “Everything Everywhere All At Once,” and the latest blockbuster “Backrooms.”

好莱坞制片厂与科技巨头之间结成了新的联盟。周一，据《华尔街日报》报道，Google DeepMind 宣布向知名独立电影制片厂 A24 投资 7500 万美元。A24 以《Marty Supreme》、《瞬息全宇宙》（Everything Everywhere All At Once）以及最新的大片《后室》（Backrooms）等热门作品而闻名。

Google DeepMind is billing the investment as a partnership, a “first-of-its-kind” that will see the two companies create AI tools for filmmaking, with Google DeepMind receiving “feedback and guidance from leading artists.” A24 has recently worked with big names like Timothée Chalamet and Anne Hathaway on several projects.

Google DeepMind 将此次投资定位为一种“首创”的合作伙伴关系。双方将共同开发用于电影制作的 AI 工具，而 Google DeepMind 将从中获得“来自顶尖艺术家的反馈与指导”。A24 近期已与提莫西·查拉梅（Timothée Chalamet）和安妮·海瑟薇（Anne Hathaway）等大牌明星在多个项目中展开了合作。

“We believe the best way to develop tools that empower artists is to work directly with them,” Demis Hassabis, Google DeepMind co-founder and CEO, said in a press release. “By collaborating with filmmakers and industry leaders like A24 from the beginning, we can build new AI features to support artists in authentic, meaningful storytelling that helps enable their creative vision.”

Google DeepMind 联合创始人兼首席执行官德米斯·哈萨比斯（Demis Hassabis）在新闻稿中表示：“我们认为，开发赋能艺术家的工具，最好的方式就是与他们直接合作。通过从一开始就与 A24 这样的电影制作人和行业领袖合作，我们可以构建新的 AI 功能，支持艺术家进行真实、有意义的叙事，从而助力实现他们的创作愿景。”

Though controversy has swirled around Hollywood over the use of AI in movies, A24 would be far from the first studio to explore integrating AI into the creative process. Netflix announced earlier this year that it was buying Ben Affleck’s company, InterPositive, which creates AI tools for filmmakers. Last year, meanwhile, Amazon’s MGM Studios launched an AI unit focused on developing tools for television and movie production.

尽管好莱坞围绕电影中使用 AI 的争议不断，但 A24 绝非首家探索将 AI 融入创作过程的制片厂。Netflix 今年早些时候宣布收购本·阿弗莱克（Ben Affleck）旗下的 InterPositive 公司，该公司专门为电影制作人开发 AI 工具。与此同时，亚马逊旗下的米高梅影业（MGM Studios）去年也成立了一个 AI 部门，专注于开发电视和电影制作工具。