Amazon is testing Alexa+ in India with Hindi support
Amazon is testing Alexa+ in India with Hindi support
亚马逊正在印度测试支持印地语的 Alexa+
Amazon is planning to increase the footprint of its new conversational AI assistant Alexa+ to India and is inviting users in the country to test out a Hindi-language version. The company sent out emails to some customers, which were seen by TechCrunch, asking users to fill out a form in Hindi by June 22 to join the beta-testing program.
亚马逊计划将其全新的对话式 AI 助手 Alexa+ 的业务版图扩展至印度，并邀请该国用户测试其印地语版本。据 TechCrunch 查阅的邮件显示，亚马逊已向部分客户发送邀请，要求用户在 6 月 22 日前填写一份印地语表格，以加入内测计划。
“You are invited to join the Alexa+ Beta programme in India. We are creating a new Alexa experience, and your feedback will be important to refine what Alexa+ will be able to do. By joining the Alexa+ Beta programme, you’ll be notified when the testing experience in Hindi (India) is available to you,” the email read. The email added that the beta software would have bugs and might give inaccurate information or mispronounce local nuances.
邮件中写道：“诚邀您加入印度的 Alexa+ 测试计划。我们正在打造全新的 Alexa 体验，您的反馈对于完善 Alexa+ 的功能至关重要。加入 Alexa+ 测试计划后，当印地语（印度）测试体验对您开放时，您将收到通知。”邮件还补充称，测试版软件可能会存在漏洞，并可能提供不准确的信息或在发音上无法精准捕捉当地语言的细微差别。
The company confirmed that it is testing Alexa+ in India but didn’t provide a comment. At the moment, Alexa+ is not available in India, and it is not clear when it will launch in the country. Amazon launched Alexa in India with English support in 2017 and added Hindi compatibility in 2019.
亚马逊证实了其正在印度测试 Alexa+，但未作进一步评论。目前，Alexa+ 尚未在印度上线，尚不清楚其正式发布时间。亚马逊于 2017 年在印度推出了支持英语的 Alexa，并于 2019 年增加了对印地语的支持。
More than 600 million people speak Hindi in India, and Amazon is trying to tap the market of native speakers who might speak both Hindi and English in a code-mixed way. Companies know that voice might be a big factor in AI tool usage in India and are finding new ways to have people talk to assistants.
印度有超过 6 亿人使用印地语，亚马逊正试图挖掘那些习惯将印地语和英语混合使用的母语使用者市场。各大公司深知，语音交互可能是印度 AI 工具使用的关键因素，因此正在探索让用户与助手进行交流的新方式。
Amazon first announced the generative AI-powered conversational assistant Alexa+ in 2025. However, its rollout was slow, and the new experience was made available to all U.S. users only in February. This year, the company has increased Alexa+’s footprint to countries like the U.K., Canada, Brazil, Mexico, Italy, and Germany, with support for local context.
亚马逊于 2025 年首次发布了由生成式 AI 驱动的对话助手 Alexa+。然而，其推广进度缓慢，直到今年 2 月才向所有美国用户开放。今年，该公司已将 Alexa+ 的业务扩展至英国、加拿大、巴西、墨西哥、意大利和德国，并增加了对当地语境的支持。
Amazon offers Alexa+ to Prime customers for free, and others can pay a monthly fee to access the updated assistant.
亚马逊向 Prime 会员免费提供 Alexa+，其他用户则需支付月费才能使用这一升级版助手。