Google is finally opening the Play Store to outside payments

谷歌终于向外部支付开放了 Play Store

The 30 percent app store rate is going away, and now you might pay developers directly for Android apps. 30% 的应用商店抽成即将成为过去，现在你或许可以直接向开发者支付 Android 应用费用了。

While the court still hasn’t signed off on the massive settlement resolving Epic’s antitrust lawsuit against Google for having a monopoly over Android’s app store with Google Play, the tech giant says it will start rolling out changes to the way it handles billing for developers worldwide. As announced in March, the flat 30 percent billing fee is being replaced by “lower, decoupled fees” that partially decouple the billing and the app store. 尽管法院尚未正式批准旨在解决 Epic 对谷歌反垄断诉讼的大规模和解协议（该诉讼指控谷歌通过 Google Play 垄断了 Android 应用商店），但这家科技巨头表示，将开始在全球范围内调整其处理开发者计费的方式。正如三月份所宣布的那样，统一的 30% 计费费率将被“更低、解耦的费用”所取代，这将使计费与应用商店实现部分脱钩。

How much of a cut Google will take from transactions now depends on whether it’s for a user whose first install came before or after the new structure, how much a developer has earned, and whether or not the developer uses Google Play’s billing system with its 5 percent additional fee, instead of an alternative system or linking to their own website. 谷歌现在从交易中抽成的比例，取决于用户的首次安装时间是在新架构实施之前还是之后、开发者的收入水平，以及开发者是使用带有 5% 额外费用的 Google Play 计费系统，还是选择替代系统或链接到其自有网站。

For apps that make over a million dollars annually, that will be 20 percent for new in-app purchases and 10 percent for subscriptions. However, Google has also announced Games Level Up and Apps Experience programs for “exceptional” and “premium” experiences that meet its guidelines by working across platforms (like tablets, smart TVs, or Android Auto), meeting benchmarks for memory usage and crash rates, and supporting features it recommends (like cloud saves or phishing-resistant sign-ins) to qualify for a lower rate on both new and existing installs. 对于年收入超过一百万美元的应用，新应用内购买的抽成比例为 20%，订阅服务的抽成比例为 10%。此外，谷歌还宣布了“游戏升级”（Games Level Up）和“应用体验”（Apps Experience）计划，旨在奖励那些符合其准则的“卓越”和“优质”体验。这些应用需满足跨平台运行（如平板电脑、智能电视或 Android Auto）、达到内存使用和崩溃率基准，并支持谷歌推荐的功能（如云存档或防钓鱼登录），从而获得针对新老安装用户更低的费率。

Other program changes will go into effect in some areas at the end of September, at the end of the year, before rolling out to the rest of the world after September 30th, 2027. 其他计划变更将于 9 月底和年底在部分地区生效，并于 2027 年 9 月 30 日之后推广至全球其他地区。