Deezer says its new feature lets fans remix songs with artist consent

Deezer says its new feature lets fans remix songs with artist consent

Deezer 表示其新功能允许粉丝在获得艺人许可的情况下混音歌曲

Global music streaming service Deezer announced on Wednesday the launch of its new feature, “Remix Lab,” which allows fans to creatively remix songs with the consent of the original artists and rights holders. Plus, the company says artists actually get paid for every stream of these remixed tracks. 全球音乐流媒体服务商 Deezer 周三宣布推出一项名为“Remix Lab”的新功能,允许粉丝在获得原唱艺人和版权所有者同意的前提下,对歌曲进行创意混音。此外,该公司表示,这些混音曲目每产生一次播放,艺人都能获得相应的报酬。

The new Remix Lab feature can be found in the app on select artists’ pages. Unlike competing services that rely on AI for remixes, Deezer implements in-app tools to create remixes, such as adjusting tempo and adding reverb, or “more elaborate transformations such as changes to musical genre and style,” head of product Pierre Trochu explains in today’s blog post. 用户可以在应用内特定艺人的页面找到 Remix Lab 功能。与依赖人工智能进行混音的竞争对手不同,Deezer 通过应用内工具来实现混音,例如调整节奏、添加混响,或者进行“更复杂的转换,如改变音乐流派和风格”,产品负责人 Pierre Trochu 在今天的博客文章中解释道。

In comparison, YouTube lets creators remix tracks using AI tools, and Spotify has recently teamed up with Universal Music Group for AI-generated covers and remixes. However, some argue that this approach brings more AI music to these platforms, which could overshadow human artists, making it more challenging for them to gain traction. 相比之下,YouTube 允许创作者使用 AI 工具混音,而 Spotify 最近也与环球音乐集团合作,推出了 AI 生成的翻唱和混音作品。然而,一些人认为这种做法会给平台带来更多的 AI 音乐,这可能会掩盖人类艺人的光芒,使他们更难获得关注。

Deezer has taken a strong stance against AI for some time and recently introduced a new tool that analyzes playlists from streaming services such as Spotify and Apple Music to detect AI-generated tracks. The platform is also recognized as one of the few streaming services that actively removes AI tracks from its recommendations and omits them from editorial playlists. Deezer 一直以来对 AI 持强硬立场,最近还推出了一款新工具,用于分析 Spotify 和 Apple Music 等流媒体服务的播放列表,以检测 AI 生成的曲目。该平台也被公认为少数主动从推荐中移除 AI 曲目,并将其从编辑精选播放列表中剔除的流媒体服务之一。

“This remix tool perfectly embodies our vision of offering a product that enriches the listening experience for fans, by allowing them to participate in the creative process and create a deeper connection with their favorite music, directly in the Deezer app,” CEO Alexis Lanternier said in a statement. “True to our DNA, these features are made possible with full participation of the artists, fully respecting rights, and maximizing earnings for each track.” “这款混音工具完美体现了我们的愿景,即提供一种丰富粉丝聆听体验的产品,让他们能够直接在 Deezer 应用中参与创作过程,并与他们喜爱的音乐建立更深层次的联系,”首席执行官 Alexis Lanternier 在一份声明中表示。“秉承我们的基因,这些功能的实现离不开艺人的全面参与,我们充分尊重版权,并最大化每一首曲目的收益。”

While Remix Lab is initially available in France (with vague plans to roll it out to other countries eventually), this feature is notable in the streaming industry because it runs so contrary to the AI-generated direction that most of them are going. Should it prove popular with music fans and artists, it could be a signal that the AI invasion on streaming services isn’t the only future the music industry could pursue. It could also become an example for other services of how artists can be compensated for their work as fans enjoy remixes. 虽然 Remix Lab 目前仅在法国推出(未来有计划推广至其他国家),但该功能在流媒体行业中非常引人注目,因为它与大多数平台追求的 AI 生成方向背道而驰。如果它能受到音乐粉丝和艺人的欢迎,这可能是一个信号,表明 AI 对流媒体服务的入侵并非音乐产业唯一的未来。它也可能成为其他服务商的典范,展示如何在粉丝享受混音的同时,确保艺人的劳动成果得到补偿。

Currently, users are able to remix tracks from select French artists, such as Céline Dion, Alain Souchon, Alonzo, Ronisia, Mosimann, Tiakola, and Zaho. Additionally, users can sign up for contests hosted in the Deezer Club, where winners will be announced in early September. Winning remixes will be featured in a dedicated Deezer playlist, and each winner will also receive two tickets to a Deezer Purple Door event, along with exclusive merchandise from the respective artist. 目前,用户可以对部分法国艺人的曲目进行混音,包括席琳·迪翁 (Céline Dion)、Alain Souchon、Alonzo、Ronisia、Mosimann、Tiakola 和 Zaho。此外,用户还可以报名参加 Deezer Club 举办的比赛,获奖者名单将于 9 月初公布。获胜的混音作品将被收录进 Deezer 的专属播放列表,每位获胜者还将获得两张 Deezer Purple Door 活动门票,以及相应艺人的独家周边商品。