Facebook rolls out an AI companion app for creators

Facebook 为创作者推出 AI 助手应用

Facebook announced on Wednesday that it’s reimagining its Creator Studio tool as a stand-alone AI companion app designed to help creators grow their audiences on the social network. By giving creators access to this AI companion app, Meta is looking to keep creators active on Facebook as it competes for their attention against rivals like TikTok and YouTube.

Facebook 周三宣布，正在将旗下的“创作者工作室”（Creator Studio）工具重构为一款独立的 AI 助手应用，旨在帮助创作者在社交网络上扩大受众群体。通过为创作者提供这款 AI 助手应用，Meta 希望在与 TikTok 和 YouTube 等竞争对手争夺创作者注意力的同时，保持创作者在 Facebook 上的活跃度。

The company also likely hopes that the app will eliminate the need for creators to turn to third-party tools like ChatGPT when brainstorming content ideas and analyzing performance. The new app, which is currently being tested with select creators, will have Facebook’s recently launched AI creator assistant built into it. The assistant provides creators with personalized recommendations based on their content style, performance, audience engagement, and goals.

该公司还希望这款应用能让创作者在构思内容创意和分析表现时，无需再求助于 ChatGPT 等第三方工具。这款新应用目前正处于小范围测试阶段，内置了 Facebook 最近推出的 AI 创作者助手。该助手能够根据创作者的内容风格、表现数据、受众互动情况及目标，为其提供个性化的建议。

Creators often have to sift through charts and dashboards to understand their performance, but with the AI assistant, they can get quick answers to questions like “When should I post?” and “What are people saying in my comments?” Since the AI assistant is conversational, they can also ask follow-up questions, like how their audience has shifted over time.

创作者过去常常需要翻阅各种图表和仪表盘来了解自己的表现，但有了 AI 助手，他们可以快速获得诸如“我应该什么时候发布内容？”以及“评论区大家都在说什么？”等问题的答案。由于 AI 助手支持对话式交互，创作者还可以追问后续问题，例如受众群体随时间发生了怎样的变化。

Beyond the built-in AI assistant, the Creator Studio app will include a set of several new features, such as an AI-powered comment tool that will help surface the most important comments and draft replies in the creator’s own tone. Creators can edit and approve the drafted replies before posting them, Facebook says.

除了内置的 AI 助手外，这款创作者工作室应用还将包含一系列新功能，例如 AI 驱动的评论工具，它可以帮助筛选出最重要的评论，并以创作者本人的语气起草回复。Facebook 表示，创作者可以在发布前对草拟的回复进行编辑和确认。

When creators open the app each day, they will see a feed of daily priorities: reviewing their newest post’s performance, tracking progress toward goals, and flagging comments in need of a reply.

当创作者每天打开应用时，他们会看到一个每日优先级列表：查看最新帖子的表现、追踪目标进度，以及标记需要回复的评论。

Wednesday’s announcement adds to Meta’s recent wave of app launches. Last month, the company rolled out a stand-alone app for Facebook Groups called Forum that functions similarly to Reddit. In April, Meta launched a new app called Instants that lets users share disappearing photos with Instagram friends. The pipeline keeps growing.

周三的公告是 Meta 近期一系列应用发布浪潮的一部分。上个月，该公司为 Facebook 群组推出了一款名为“Forum”的独立应用，其功能类似于 Reddit。今年 4 月，Meta 还推出了一款名为“Instants”的新应用，允许用户与 Instagram 好友分享阅后即焚的照片。其产品线正在不断扩大。

The New York Times reported on Tuesday that Meta is building its own Polymarket-like app, internally called “Arena,” though it has yet to launch. The cadence is deliberate. The Wall Street Journal reported in April that CEO Mark Zuckerberg told employees that AI-driven efficiencies would enable the company to build more apps than it has historically.

《纽约时报》周二报道称，Meta 正在开发一款类似于 Polymarket 的应用，内部代号为“Arena”，尽管目前尚未发布。这种发布节奏是有意为之的。据《华尔街日报》4 月报道，首席执行官马克·扎克伯格曾告诉员工，AI 驱动的效率提升将使公司能够比以往开发出更多的应用。