Netflix now requires every user profile to be tied to unique email address
Netflix now requires every user profile to be tied to unique email address
Netflix 现在要求每个用户资料必须绑定唯一的电子邮件地址
Recently, my father called me in a panic. There were just a few minutes until Netflix would start streaming a live MMA event, and he couldn’t get into my account. For a while, he had accessed Netflix as an add-on member with his own profile through my household’s account. That day, however, he was logged out and couldn’t use my login credentials to watch Netflix. Instead, he saw a prompt asking him to “add an email address to your profile” to continue.
最近，我父亲惊慌失措地给我打电话。当时距离 Netflix 直播一场 MMA 赛事仅剩几分钟，但他却无法登录我的账户。此前，他一直作为附加成员，通过我家庭账户下的个人资料访问 Netflix。然而那天，他被强制登出，无法再使用我的登录凭据观看 Netflix。取而代之的是，他看到一个提示，要求他“为您的个人资料添加电子邮件地址”才能继续使用。
After some frantic phone troubleshooting and a couple of password resets, we realized that my father had to create his own login to continue using the extra profile I paid for. Although I was able to get him set up in time (for some disappointing bouts), the situation was confusing and inconvenient. More users have been encountering this situation as Netflix has gradually required that each profile under a Netflix subscription use a unique email address. When setting things up for my father, I was also asked, but not required, to provide a first and last name.
经过一番手忙脚乱的电话排查和几次密码重置后，我们意识到，为了继续使用我付费购买的额外个人资料，我父亲必须创建他自己的登录账号。虽然我及时帮他完成了设置（赶上了几场令人失望的比赛），但这种情况既令人困惑又不方便。随着 Netflix 逐渐要求订阅账户下的每个个人资料都必须使用唯一的电子邮件地址，越来越多的用户遇到了这种情况。在为我父亲进行设置时，系统还询问了我（但非强制）是否提供姓名。
A Netflix spokesperson confirmed to Ars Technica: This sign-in update is a permanent change that started rolling out on June 15, 2026. The change means that every user can now have their own login credentials, which could make it easier for secondary account users to store or change their credentials, log in to a new device, or use two-factor authentication. This setup also enables profile owners to set their language, audio, and display settings without the account holder, Cord Cutters News notes. The email requirement doesn’t apply to profiles designated as belonging to a child.
Netflix 发言人向 Ars Technica 证实：此次登录更新是一项永久性变更，已于 2026 年 6 月 15 日开始推行。这一变化意味着每位用户现在都可以拥有自己的登录凭据，这使得次级账户用户能够更方便地存储或更改凭据、登录新设备或使用双重身份验证。据 Cord Cutters News 指出，这种设置还允许个人资料所有者在无需账户持有人干预的情况下，自行设置语言、音频和显示偏好。该电子邮件要求不适用于被标记为儿童的个人资料。
Still, some users are complaining online. Some complaints come from families that often use different Netflix profiles on the same device, such as a living room TV. Other complaints argue that Netflix doesn’t truly need this information and is merely seeking more ways to track viewers and share information with advertisers. Notably, Netflix’s privacy policy says Netflix may share users’ email addresses with marketing and advertising companies. More immediately, sharing his email with Netflix meant my dad automatically started receiving advertisements for Netflix programming in his inbox (though he can unsubscribe from them).
尽管如此，一些用户在网上表达了不满。部分抱怨来自那些经常在同一设备（如客厅电视）上切换不同 Netflix 个人资料的家庭。另一些批评则认为，Netflix 根本不需要这些信息，此举只是为了寻找更多方式来追踪观众并与广告商共享信息。值得注意的是，Netflix 的隐私政策显示，Netflix 可能会与营销和广告公司共享用户的电子邮件地址。更直接的影响是，我父亲在与 Netflix 共享邮箱后，收件箱里自动开始收到 Netflix 的节目广告（尽管他可以选择退订）。
Other concerns come from individuals who use multiple profiles. For example, one user wrote on Reddit: I am the only one that uses my Netflix so I created each profile to be for certain types of shows. I have a main one for the shows that are my general [TV], some favs to rewatch. Then I have one for movies, documentaries, reality/competition shows etc. It works great to organize and help if [I] am in a mood for, say, a documentary, [I] don’t have to scroll through all the other styles of shows.
其他担忧则来自使用多个个人资料的个人用户。例如，一位用户在 Reddit 上写道：“我是唯一使用我 Netflix 账户的人，所以我为不同类型的节目创建了不同的个人资料。我有一个主资料用于观看常规电视节目和一些想重温的剧集。然后我还有一个专门用于电影、纪录片、真人秀/竞技类节目等的资料。这种分类方式非常有效，如果我想看纪录片，就不必在其他类型的节目中翻找。”
Multifactor authentication
多重身份验证
Amid discussions of the new profile requirement, Ars has also seen users becoming concerned that Netflix will require multifactor authentication as of July 7. This appears to stem from a Tuesday report from trade publication Media Play News (it’s no longer available online—you can view the article via the Internet Archive’s Wayback Machine). However, Ars understands that the multifactor authentication announcement only relates to business partner accounts and will not affect how regular users log in to Netflix.
在关于新个人资料要求的讨论中，Ars 还注意到用户担心 Netflix 将从 7 月 7 日起强制要求进行多重身份验证。这似乎源于行业刊物《Media Play News》周二的一篇报道（该报道目前已无法在线访问，可通过互联网档案馆的 Wayback Machine 查看）。然而，据 Ars 了解，该多重身份验证公告仅涉及商业合作伙伴账户，不会影响普通用户登录 Netflix 的方式。