Novak Djokovic has a new job — advisor to private equity firm General Atlantic

诺瓦克·德约科维奇有了新工作——担任私募股权公司泛大西洋投资（General Atlantic）的顾问

General Atlantic has tapped tennis legend Novak Djokovic to serve as a global strategic advisor, where, according to a press release, he “will work closely with the firm’s leadership, portfolio companies, and investors, bringing perspectives on leadership, resilience, and innovation that reflect General Atlantic’s commitment to excellence.” 泛大西洋投资（General Atlantic）已聘请网球传奇人物诺瓦克·德约科维奇担任全球战略顾问。根据新闻稿，他“将与该公司的领导层、投资组合公司及投资者密切合作，带来关于领导力、韧性和创新的见解，这些见解体现了泛大西洋投资对卓越的追求。”

The news comes just days before Djokovic is set to play at Wimbledon, with his eyes set on a 25th Grand Slam title. 此消息发布之际，距离德约科维奇参加温布尔登网球锦标赛仅有几天时间，他正瞄准自己的第25个大满贯冠军头衔。

The partnership, in many ways, makes sense. Djokovic has invested in a handful of wellness companies, including Waterdrop in 2023, and co-founded his own supplement company, SILA, in 2024, followed by the clean snack food company Cob Foods in 2025. He also backed the wearables company Incrediwear. 从多方面来看，这次合作合情合理。德约科维奇曾投资多家健康公司，包括2023年的Waterdrop；并于2024年联合创立了自己的补剂公司SILA，随后在2025年创立了清洁零食公司Cob Foods。他还投资了可穿戴设备公司Incrediwear。

As reported by Bloomberg, General Atlantic hopes to leverage Djokovic’s network to gain further exposure to the health and wellness sector. At the same time, the firm is hoping to expand further into sports investing, having, over the past two years, taken stakes in a football club, a sports stadium, as well as a sports media agency. 据彭博社报道，泛大西洋投资希望利用德约科维奇的人脉网络，进一步深入健康与保健领域。与此同时，该公司也希望进一步扩大在体育投资方面的布局，过去两年里，他们已经入股了一家足球俱乐部、一座体育场馆以及一家体育媒体代理机构。

The presence of private equity in tennis has increased, with General Atlantic being just the latest name to enter the game. The firm’s CEO said in an interview with Bloomberg that Djokovic had “strong views about how professional tennis can be reshaped” and that “there’ll be opportunities there.” 私募股权在网球领域的影响力日益增强，泛大西洋投资只是最新加入这一赛道的机构。该公司首席执行官在接受彭博社采访时表示，德约科维奇对于“如何重塑职业网球”有着“独到的见解”，并认为“那里存在着机遇”。