Want to Boost Your Home’s Resale Value? Install a Heat Pump
Want to Boost Your Home’s Resale Value? Install a Heat Pump
想要提升房屋转售价值？安装热泵吧
Would you pay more for a home with a heat pump? You can bet I would. I’d gladly fork over more money to bypass a gas or oil furnace, which—unlike an all-electric heat pump—spews toxic combustion byproducts, runs the risk of poisoning my family with carbon monoxide, and contributes to climate change. And while heat pumps, which provide both heating and cooling, typically cost more up front than conventional furnaces, they’re two to four times as efficient, and so could save me money in the long run.
你会为一栋配备热泵的房子支付更高的价格吗？我肯定会。我很乐意多花点钱，以避开燃气或燃油炉。与全电动的热泵不同，这些传统设备会排放有毒的燃烧副产品，存在让我家人一氧化碳中毒的风险，并加剧气候变化。虽然热泵（兼具供暖和制冷功能）的初期成本通常高于传统炉具，但其能效是后者的两到四倍，从长远来看可以为我节省开支。
Apparently, I’m not alone in prizing the comfort, safety, and economic benefits of these appliances. Heat pumps give home values a boost, according to a new report by the nonprofit Smart Energy Consumer Collaborative, which studies consumer behaviors, interests, and concerns in the energy transition; 257, a customer-intelligence platform that profiles U.S. residential property characteristics for contractors, utilities, and others; and the trade group the National Association of Realtors. Their analysis showed that homeowners who install a heat pump can recoup up to a quarter of its cost just by mentioning it in real estate listings when they’re ready to sell.
显然，并非只有我一个人看重这些设备带来的舒适性、安全性和经济效益。根据非营利组织“智能能源消费者协作组织”（Smart Energy Consumer Collaborative，研究能源转型中的消费者行为、兴趣和担忧）、客户智能平台 257（为承包商、公用事业公司等提供美国住宅物业特征分析）以及行业协会“美国房地产经纪人协会”（National Association of Realtors）联合发布的一份新报告，热泵确实能提升房屋价值。他们的分析显示，房主在准备出售房屋时，只需在房产挂牌信息中提及安装了热泵，就能收回高达四分之一的安装成本。
While some homeowners may invest in a heat pump for its environmental bona fides, for most people, economics trumps all, said Scott Rosenberg, a cofounder and chief executive officer of 257. “A homeowner who puts a garage on, redoes their bathroom, improves their kitchen, always thinks, ‘Am I going to get this value back?’”
257 的联合创始人兼首席执行官斯科特·罗森伯格（Scott Rosenberg）表示，虽然一些房主投资热泵是出于环保考虑，但对大多数人来说，经济因素高于一切。“房主在加盖车库、翻新浴室或升级厨房时，总会想：‘我能收回这笔投资吗？’”
By analyzing more than half a million sales of U.S. homes with ducted heat pumps from 2024 to 2025, the authors found that those with real estate listings mentioning the heat pump typically enjoyed a sales price boost of 0.6 percent to 1 percent over homes that didn’t advertise their efficient appliance. This modest lift translates to $2,300 to $3,900 per home, given a median sale price of $399,000.
通过分析 2024 年至 2025 年间超过 50 万套配备管道式热泵的美国房屋销售数据，研究人员发现，在房产挂牌信息中提及热泵的房屋，其售价通常比未提及该高效设备的房屋高出 0.6% 至 1%。以 39.9 万美元的房屋销售中位数计算，这一小幅增长相当于每套房屋增值 2,300 至 3,900 美元。
“Just shy of $4K doesn’t sound like a lot of money on a home sale,” Rosenberg said. “But it’s actually a meaningful piece of the investment that you made to get the heat pump in the first place.”
“在房屋销售中，不到 4,000 美元听起来似乎不是一笔巨款，”罗森伯格说，“但实际上，这已经收回了你当初安装热泵时所投入资金中相当可观的一部分。”
In 2026, a ducted heat-pump system costs on average about $15,400, per energy marketplace EnergySage—though prices vary wildly depending on the region, a home’s size and electrical service, and local contractors, to name a few variables. A comparable gas furnace plus central AC system can cost half that, according to home services platform Angi. Mentioning a home’s heat pump in the sale listing, assuming the appliance cost around the average price, can recoup about 15 percent to 25 percent of the outlay.
根据能源市场平台 EnergySage 的数据，2026 年一套管道式热泵系统的平均成本约为 15,400 美元——尽管价格会因地区、房屋面积、电力设施以及当地承包商等多种变量而有很大差异。据家庭服务平台 Angi 称，一套同等级的燃气炉加中央空调系统的成本可能仅为前者的一半。假设热泵安装成本接近平均水平，在销售挂牌信息中提及热泵，可以收回约 15% 至 25% 的支出。
Now, every home is different, and people willingly pay premiums for a wide variety of attributes, such as the floor plan, the views, and neighborhood vibes. But Rosenberg is confident that when it comes to real estate listings, the heat-pump price bump is real, because of the approach his team used and the amount of data they analyzed. 257 used a machine learning technique to cluster homes across hundreds of attributes to identify those that are nearly identical, he said. Then, within those clusters, sales prices were contrasted for those homes where the heat pump was or wasn’t mentioned in the listing.
当然，每套房子的情况各不相同，人们愿意为各种属性支付溢价，例如户型、景观和社区氛围。但罗森伯格确信，就房地产挂牌而言，热泵带来的价格上涨是真实存在的，这得益于他团队所采用的方法和分析的数据量。他说，257 使用机器学习技术，根据数百个属性对房屋进行聚类，以识别出几乎完全相同的房屋。然后，在这些聚类中，对比了挂牌信息中提及与未提及热泵的房屋的销售价格。
Yueming “Lucy” Qiu, an economics professor at the University of Maryland, called the report “very valuable” for helping to gauge the premium that people place on heat pumps. “I’m actually very happy that this came out,” said Qiu, who investigated the matter years ago at a smaller geographic scale.
马里兰大学经济学教授邱月明（Yueming “Lucy” Qiu）称这份报告“非常有价值”，因为它有助于衡量人们对热泵的溢价认可度。“我很高兴这份报告发布了，”几年前曾在较小地理范围内研究过此课题的邱教授说道。
In 2020, Qiu and her colleagues published a peer-reviewed study in Nature Energy that looked at home sales across 23 states from 2000 to 2018 for whether the presence of a heat pump improved the property’s sale prices. Notably, to control for differences between homes that could influence price, her team looked at individual abodes that sold both before and after a heat pump was installed. They then compared the differences in sales prices (adjusted for inflation) with those for homes that hadn’t gotten a heat-pump makeover. Residences with heat pumps sold for a 4 percent to 7 percent, or $10,400 to $17,000, premium on the $240,000 average home price.
2020 年，邱教授及其同事在《自然-能源》（Nature Energy）杂志上发表了一项同行评审研究，调查了 2000 年至 2018 年间美国 23 个州的房屋销售情况，以探讨热泵的存在是否提高了房产售价。值得注意的是，为了控制可能影响价格的房屋间差异，她的团队研究了在安装热泵前后均有销售记录的个体住宅。随后，他们将这些房屋的销售价格差异（经通胀调整后）与未进行热泵改造的房屋进行了对比。结果显示，配备热泵的住宅售价溢价为 4% 至 7%，即在 24 万美元的平均房价基础上溢价 10,400 至 17,000 美元。
That’s a much bigger boost than the latest report identifies, but that’s because the groups investigated different questions. Qiu’s team asked, What’s the value of a heat pump? Whereas 257 asked, Once a home has a heat pump, what difference does highlighting it in the real estate listing make?
这比最新报告中指出的增值幅度要大得多，但这是因为两组研究探讨的问题不同。邱教授的团队问的是：热泵本身的价值是多少？而 257 问的是：一旦房屋安装了热泵，在房地产挂牌信息中突出这一点会产生什么影响？
“We weren’t trying to make the case for energy efficiency but rather to study whether it’s valued once it’s there,” Rosenberg said.
“我们并不是要论证能源效率的必要性，而是要研究一旦热泵安装到位，它是否会被市场所重视，”罗森伯格说。
Qiu would love to see a follow-up study in which Rosenberg and colleagues analyze a subsample of homes with the methods she used in her paper. “Just as a robust check to see if, using similar methods, they find a similar magnitude [to what] we do,” she said.
邱教授希望看到后续研究，即罗森伯格及其同事能使用她在论文中采用的方法来分析一部分房屋样本。“这可以作为一个稳健性检验，看看使用类似的方法，他们是否能得出与我们相似的量级，”她说。
Homebuyers are asking real estate agents more frequently about energy-efficient upgrades—not only for environmental reasons “but also to control and maintain their monthly costs, like their utility bills,” said Matt Christopherson, director of business and consumer research at the National Association of Realtors.
美国房地产经纪人协会商业与消费者研究主任马特·克里斯托弗森（Matt Christopherson）表示，购房者越来越频繁地向房地产经纪人询问节能升级问题，这不仅是出于环保原因，“也是为了控制和维持每月的开支，比如水电费。”
Yet Realtors often struggle to convey the benefits of energy-efficient features to clients, according to the recent report, which looked at a range of technologies. More than half of Realtors surveyed said they were “not too confident” or “not confident at all” in their ability to explain the benefits of heat pumps.
然而，根据这份涵盖多种技术的最新报告，房地产经纪人往往难以向客户传达节能功能的益处。超过半数的受访经纪人表示，他们对解释热泵优势的能力“不太自信”或“完全没有信心”。
Real estate agents are the ones writing the listings, Rosenberg pointed out. In homes with a heat pump, it was mentioned in the listing just 8 percent of the time.
罗森伯格指出，房产挂牌信息是由房地产经纪人撰写的。在配备热泵的房屋中，只有 8% 的挂牌信息提到了这一点。
If real estate agents become more aware that potential buyers are willing to pay more for homes with heat pumps, and they lean into promoting the appliances, Rosenberg believes “that’ll have a virtuous-cycle effect of reinforcing and signaling to buyers that this is something they should pay attention to.”
如果房地产经纪人意识到潜在买家愿意为配备热泵的房屋支付更多费用，并积极推广这些设备，罗森伯格相信，“这将产生一种良性循环效应，强化并向买家传递一个信号：这是他们应该关注的事情。”