Google’s killing off Tenor GIF searches in other apps

谷歌将停止在其他应用中提供 Tenor GIF 搜索服务

The GIF-picking interfaces in some of your favorite online platforms might look different going forward, as Google prepares to shut down the Tenor API today. While the Tenor website, along with its searchable GIF library, will remain live, platforms like X, Discord, Bluesky, and WhatsApp that previously integrated the API are now having to migrate to alternative GIF picker services.

随着谷歌准备在今天关闭 Tenor API，你所喜爱的某些在线平台的 GIF 选择界面未来可能会发生变化。虽然 Tenor 网站及其可搜索的 GIF 库将继续保留，但此前集成该 API 的平台（如 X、Discord、Bluesky 和 WhatsApp）现在不得不迁移到其他的 GIF 选择服务。

Google acquired the Tenor GIF platform in 2018. Both its website and API allow users to search for GIFs using keywords, similar to competing services like Giphy and Klipy. Google will continue using Tenor across its own services, including Google Messages and Gboard. It stopped accepting requests for new API sign-ups and integrations on January 13th, according to its Tenor FAQ page.

谷歌于 2018 年收购了 Tenor GIF 平台。其网站和 API 都允许用户通过关键词搜索 GIF，这与 Giphy 和 Klipy 等竞争服务类似。谷歌将继续在其自有服务（包括 Google Messages 和 Gboard）中使用 Tenor。根据其 Tenor 常见问题页面显示，该公司已于 1 月 13 日停止接受新的 API 注册和集成请求。

After June 30th, Google says any Tenor API agreements and current integrations will be “fully decommissioned,” and that any attempt to make an API request after the transition deadline will fail and result in an error message. The API is being shuttered “as part of an ongoing effort to focus resources on enhancing our core products,” according to Google.

谷歌表示，6 月 30 日之后，所有 Tenor API 协议和当前的集成服务都将“完全停用”，任何在过渡截止日期后尝试发起 API 请求的行为都将失败并收到错误消息。据谷歌称，关闭该 API 是“为了集中资源加强核心产品”而采取的持续努力的一部分。

Several apps impacted by the API shutdown have already started moving to other services. X Product head Nikita Bier said on June 21st that the platform was “forced to migrate” because of it, though didn’t specify what GIF picker it would be using going forward. Discord started testing Giphy and Klipy as Tenor alternatives in January, and WhatsApp was working on replacing Tenor with Klipy in May.

受此次 API 关闭影响的几款应用已经开始转向其他服务。X 产品负责人 Nikita Bier 在 6 月 21 日表示，该平台因这一变动“被迫迁移”，但并未具体说明未来将使用哪种 GIF 选择器。Discord 在 1 月份就开始测试 Giphy 和 Klipy 作为 Tenor 的替代品，而 WhatsApp 则在 5 月份着手将 Tenor 替换为 Klipy。

The most noticeable change for the users of these platforms is that you might lose access to your favorite Tenor GIFs, as the libraries of GIF pickers vary depending on the service. After Meta announced plans to acquire rival provider Giphy in 2020, the UK’s Competition and Markets Authority described Tenor as the only equivalent “large provider of GIFs,” and said the Giphy acquisition would “negatively impact competition between social media platforms.” Meta was then made to divest itself of the GIF library in 2023.

对于这些平台的用户来说，最明显的变化可能是你将无法再使用自己收藏的 Tenor GIF，因为不同 GIF 选择器的库内容各不相同。在 Meta 于 2020 年宣布收购竞争对手 Giphy 后，英国竞争与市场管理局曾将 Tenor 描述为唯一同等规模的“大型 GIF 提供商”，并表示收购 Giphy 将“对社交媒体平台之间的竞争产生负面影响”。随后，Meta 被迫在 2023 年剥离了该 GIF 库。