Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out
Meta Now Lets Anyone Use Your Instagram Photos in AI Images—Unless You Opt Out
Meta 现在允许任何人使用你的 Instagram 照片生成 AI 图像——除非你选择退出
Meta launched its inaugural AI image model from the Meta Superintelligence Labs on Tuesday, its effort to compete with the likes of OpenAI’s GPT Images 2.0 and Google’s Nano Banana 2 in the AI image generation race. Meta 周二推出了其 Meta 超级智能实验室（Meta Superintelligence Labs）的首款 AI 图像模型，旨在 AI 图像生成竞赛中与 OpenAI 的 GPT Images 2.0 和 Google 的 Nano Banana 2 等产品展开竞争。
The new model, called Muse Image, rolled out with deep integrations woven into the Instagram app. As part of this update, public Instagram profiles are now automatically opted into being fodder for generative AI remixes. All someone has to do is tag your account’s profile in a prompt—if it’s public—and they can use Meta AI to generate an image using your likeness. 这款名为 Muse Image 的新模型在发布时已深度集成到 Instagram 应用中。作为此次更新的一部分，公开的 Instagram 个人资料现在被自动默认加入，成为生成式 AI 创作的素材。只要你的账号是公开的，别人只需在提示词中标记你的个人资料，就可以使用 Meta AI 生成以你形象为基础的图像。
Meta positions this feature as a cheeky way to personalize generations with images of real people. “Whether you want to design a custom event invitation, mock up a collaborative creative concept, or generate a personalized graphic, tagging a username lets Meta AI use public photos to build a visual that’s ready to post,” reads one of Meta’s announcement blogs about the new AI tool. Meta 将此功能定位为一种个性化生成图像的“俏皮”方式。Meta 在关于该新 AI 工具的公告博客中写道：“无论你是想设计定制的活动邀请函、构思协作创意概念，还是生成个性化图形，标记用户名都能让 Meta AI 使用公开照片来制作出可直接发布的视觉内容。”
If you want to avoid these AI generations of your Instagram posts, without switching your account to private, you’ll have to dig into the app’s settings. Open the Instagram app, tap your profile, and then tap the three lines in the top-right corner of the screen. Then, scroll down to the Sharing and reuse tab. Here is where you should see a section labeled Allow people to use your content on Instagram and with AI features on Meta, with a toggle for Posts and one for Reels. 如果你不想让自己的 Instagram 帖子被用于此类 AI 生成，又不想将账号设为私密，则必须深入应用设置进行调整。打开 Instagram 应用，点击你的个人资料，然后点击屏幕右上角的三条横线。接着，向下滚动找到“分享和重用”（Sharing and reuse）选项卡。在这里，你应该能看到一个名为“允许人们在 Instagram 上以及 Meta 的 AI 功能中使用你的内容”（Allow people to use your content on Instagram and with AI features on Meta）的部分，其中包含“帖子”（Posts）和“快拍”（Reels）的开关。
When I checked my personal account on Tuesday afternoon, the settings had not yet been updated to include this new language. 当我周二下午检查我的个人账号时，设置中尚未更新这些新的说明文字。
Instagram’s help center site includes more details about how this feature will impact users, saying that “people may be able to create content with your Instagram content using AI features at Meta” if you leave your account public and on the default settings. (A previously archived version of this page from 2025 does not include similar, AI-focused language.) Instagram 的帮助中心页面提供了关于此功能如何影响用户的更多细节，称如果你保持账号公开并使用默认设置，“人们可能能够使用 Meta 的 AI 功能，利用你的 Instagram 内容来创作内容”。（该页面 2025 年的存档版本中并未包含类似的 AI 相关表述。）
While switching your account to private or adjusting your settings will prevent additional images from being generated, already existing AI images made with your content will not be deleted. 虽然将账号设为私密或调整设置可以防止未来生成更多图像，但已经利用你的内容生成的 AI 图像并不会被删除。
It’s also notable that Instagram users may be remixing your images using AI without your knowledge. “You will not be notified about content created using AI features at Meta,” reads the company’s help page. Of the numerous aspects of this rollout that make me uncomfortable, not even getting a notification when someone does this seems like the biggest red flag of all. 值得注意的是，Instagram 用户可能会在你不自知的情况下使用 AI 对你的图像进行二次创作。公司的帮助页面写道：“你不会收到关于使用 Meta AI 功能所创作内容的通知。”在这次功能发布让我感到不安的诸多方面中，当别人这样做时你甚至无法收到通知，这似乎是最令人担忧的危险信号。
Even though it’s overwhelming just how often companies require you to opt out of AI training, rather than opting in—just like how Google Search now stores media uploads, like from reverse image searches, to train its AI—as the default option for consumers, this new toggle is worth switching off immediately if you want to avoid additional generations based on your Instagram photos and videos. 尽管公司频繁要求用户“选择退出”而非“选择加入”AI 训练的做法令人感到压抑——就像 Google 搜索现在会存储媒体上传内容（如反向图像搜索）来训练其 AI 一样——但作为消费者的默认选项，如果你想避免基于你的 Instagram 照片和视频生成更多内容，这个新的开关非常值得立即关闭。