X says top accounts steal videos from other users as it announces new video tools

X says top accounts steal videos from other users as it announces new video tools

X 称头部账号盗用他人视频,并宣布推出全新视频工具

Nikita Bier, X’s head of product, said in a post on Monday that “[m]any videos from top accounts are simply stolen from other users, sometimes 5 years after they originally went viral,” while noting that videos on the platform “make up close to half the impressions on X.” According to Bier, X is launching a new in-app video editor and recorder to address this “recycled content,” so that “some videos on X can finally be original content that doesn’t exist on other platforms.” X 产品负责人 Nikita Bier 周一发文称:“许多头部账号发布的视频其实都是从其他用户那里盗来的,有时甚至是在原视频走红 5 年后才被盗用。”他同时指出,视频内容“占据了 X 平台近一半的展示量”。Bier 表示,X 正在推出一款全新的应用内视频编辑器和录制工具,旨在解决这种“循环利用内容”的问题,从而让“X 上的部分视频最终能成为其他平台上不存在的原创内容”。

As previously reported by TechCrunch, the new video tools are available now on X’s iOS app, and include an option for overlaying captions in multiple languages and a “green screen” feature for adding custom backgrounds “using posts or photos from your camera roll.” A video in Bier’s announcement post also shows a tool for trimming videos and an option for automatically generating captions. The green screen videos look a lot like what you’ll already see on Instagram and TikTok. 正如 TechCrunch 此前报道,这些全新的视频工具现已在 X 的 iOS 应用中上线。功能包括:支持多语言字幕叠加,以及“绿幕”功能,允许用户“使用帖子或相册中的照片”作为自定义背景。Bier 在公告帖中展示的视频还显示了视频剪辑工具和自动生成字幕的选项。这些绿幕视频看起来与你在 Instagram 和 TikTok 上看到的功能非常相似。

The new video tools are X’s latest push to encourage more users to post original content. In May, Bier also said his team had identified “a number of large accounts” that were “programmatically reuploading content” from other users in an effort to game X’s revenue share program, adding that X would be allocating the impressions from those posts to the original creator. Bier similarly announced in April that X was cutting back on payouts to “aggregators” sharing “stolen reposts and clickbait.” Now, alongside announcing the new video tools, Bier says creators who don’t post recycled content “will climb faster than other account[s].” 这些新视频工具是 X 为鼓励更多用户发布原创内容而采取的最新举措。今年 5 月,Bier 曾表示,他的团队发现“一些大账号”通过“程序化重新上传”其他用户的内容,试图钻 X 收益分成计划的空子。他补充说,X 将把这些帖子的展示量归还给原创作者。Bier 在 4 月也曾宣布,X 将削减对分享“盗用转发和点击诱饵”的“聚合账号”的支付。现在,在宣布新视频工具的同时,Bier 表示,不发布循环利用内容的创作者“将比其他账号获得更快的成长”。