Google will now tell you if an ad was made with AI

Google 现在会告知你广告是否由 AI 生成

Google says it will automatically apply the “created or edited with AI” label to ads made with its own generative AI tools. Google 表示，它将自动为使用其生成式 AI 工具制作的广告添加“由 AI 创建或编辑”（created or edited with AI）的标签。

You can see if ads on Google Search, Google Discover, and YouTube were made or edited using AI from a new section in Google’s “My Ad Center,” as reported earlier by TechCrunch. The update, announced on Thursday, adds a “created or edited with AI” label under the “how this ad was made” tab. Users can find it by tapping the three dots or info button on ads, which pulls up the same panel where you can also block or report ads. 正如 TechCrunch 此前报道的那样，你现在可以通过 Google“我的广告中心”（My Ad Center）中的一个新板块，查看 Google 搜索、Google Discover 和 YouTube 上的广告是否由 AI 制作或编辑。这项于周四宣布的更新在“此广告是如何制作的”（how this ad was made）选项卡下增加了一个“由 AI 创建或编辑”的标签。用户只需点击广告上的三个点或信息按钮即可找到该标签，该面板与你屏蔽或举报广告时所使用的面板相同。

Google says it will automatically apply the AI label to any ads made with its own generative AI advertising tools, but AI ads made elsewhere will need to have the label applied manually. In some regions, Google’s new AI labels “may also appear directly on the ad,” either automatically or whenever an advertiser manually discloses that their ad was made with AI. Google 表示，它会自动为使用其自有生成式 AI 广告工具制作的任何广告添加 AI 标签，但其他地方制作的 AI 广告则需要手动添加该标签。在某些地区，Google 的新 AI 标签“也可能直接显示在广告上”，无论是自动显示，还是在广告商手动披露其广告由 AI 制作时显示。

Meta has a similar “AI info” label in the “About this ad” panel on ads on its platforms. Google also previously introduced a disclosure for “synthetic or digitally altered content” in political ads in 2024. Earlier this year, Google also expanded access to SynthID and C2PA content labels, which can be used to spot deepfake content. Meta 在其平台广告的“关于此广告”（About this ad）面板中也有类似的“AI 信息”标签。Google 此前还在 2024 年为政治广告引入了“合成或数字篡改内容”的披露要求。今年早些时候，Google 还扩大了对 SynthID 和 C2PA 内容标签的使用范围，这些标签可用于识别深度伪造（deepfake）内容。