Slate Auto teams up with Crayola to color its EV truck

Slate Auto 与绘儿乐（Crayola）合作，为其电动卡车增添色彩

Slate Auto, the EV startup backed by Jeff Bezos, has built its business around the idea of simplicity and customization. Start with a $24,950 unpainted gray electric truck with 205 miles of range — and none of the technological flair — and let the buyer customize it to their liking through vehicle wraps, decals, lighting, and other accessories. 由杰夫·贝索斯（Jeff Bezos）支持的电动汽车初创公司 Slate Auto，其业务核心理念是简约与定制化。该公司提供一款售价 24,950 美元、未喷漆的灰色电动卡车，续航里程为 205 英里，且不具备任何花哨的科技配置，买家可以通过车身贴膜、贴纸、灯光及其他配件，根据自己的喜好进行定制。

The vehicle wraps — printed vinyl film that can be applied to a car, truck, or SUV without needing to paint it — are a central component of this customization strategy with hundreds of different colors and combinations. And now Slate is adding even more through a partnership with crayon maker Crayola. 车身贴膜——即无需喷漆即可贴在轿车、卡车或 SUV 上的印刷乙烯基薄膜——是这一定制化战略的核心组成部分，拥有数百种不同的颜色和组合。现在，通过与蜡笔制造商绘儿乐（Crayola）的合作，Slate 又增添了更多选择。

Slate said Thursday it will offer five vehicle wraps that use signature Crayola colors, including Cerulean, Fern, Jersey Tomato, Razzmatazz, and Dandelion. The Crayola-color vehicle wraps cost $1,549.99, according to Slate. The company is also throwing in a matching Crayola key fob and “Slatelet,” which are custom art pieces that snap onto the dashboard, for those who opt for a crayon-colored vehicle wrap. Slate 周四表示，将提供五款采用绘儿乐标志性颜色的车身贴膜，包括天蓝色（Cerulean）、蕨绿色（Fern）、泽西番茄红（Jersey Tomato）、狂欢红（Razzmatazz）和蒲公英黄（Dandelion）。据 Slate 称，这些绘儿乐配色贴膜售价为 1,549.99 美元。此外，选择绘儿乐配色贴膜的客户，还将获赠配套的绘儿乐钥匙扣和“Slatelet”（一种可扣在仪表盘上的定制艺术品）。

This is not Slate’s only collaboration, although it might be the one most recognizable to children. The company is also working with NYC artist Max Kolo on a vehicle wrap. This is, however, a first for Crayola. Anna Roca, head of global partnerships at Crayola, said this is the company’s first automotive partnership. 这并非 Slate 的唯一合作项目，尽管它可能是孩子们最熟悉的一个。该公司目前还在与纽约艺术家 Max Kolo 合作开发一款车身贴膜。不过，这对绘儿乐来说尚属首次。绘儿乐全球合作负责人 Anna Roca 表示，这是该公司首次涉足汽车领域的合作。

Slate wouldn’t disclose whether it’s working with other companies like Crayola to offer more vehicle wrap designs. A Slate spokesperson said in an email that “we’re excited to welcome Makers, creators, and partners over time,” suggesting that more wraps could still come. And considering the custom-heavy path Slate has taken so far, it’s easy to imagine a slew of design collabs in the future. Slate 未透露是否正在与其他类似绘儿乐的公司合作以提供更多贴膜设计。Slate 发言人在一封电子邮件中表示：“我们很高兴在未来欢迎更多的创客、创作者和合作伙伴加入”，这暗示未来可能会有更多贴膜问世。考虑到 Slate 目前所走的深度定制化路线，不难想象未来会有更多设计合作。

Slate is still a newcomer in the automotive industry. The company emerged from stealth in April 2025 and has yet to make its first deliveries. Last month, the company revealed its $24,950 base price and started taking preorders for the vehicle, which starts as a two-seat truck and can be modified into a more expensive $29,950 five-seater SUV. Slate 在汽车行业仍是一个新面孔。该公司于 2025 年 4 月结束隐身状态，目前尚未进行首次交付。上个月，该公司公布了 24,950 美元的起售价，并开始接受预订。该车型起步为双座卡车，也可改装为售价 29,950 美元的五座 SUV。