Disney Plus is reportedly looking into a free streaming tier

据报道，Disney Plus 正在考虑推出免费流媒体层级

Disney Plus is considering making some of its content free to watch, according to a report from Business Insider. A source tells the outlet that Adam Smith, Disney’s chief product and technology officer, mentioned a free streaming tier during the company’s town hall on Thursday. 据《商业内幕》（Business Insider）报道，Disney Plus 正在考虑将其部分内容免费开放。一位消息人士向该媒体透露，迪士尼首席产品与技术官亚当·史密斯（Adam Smith）在周四的公司全体大会上提到了这一免费流媒体层级的构想。

It’s not clear which shows or movies the purported free streaming tier involves, or when Disney would consider rolling it out, but Business Insider reports that it’s “part of an ongoing discussion about concepts to better serve fans.” Disney didn’t immediately respond to The Verge’s request for comment. 目前尚不清楚这一所谓的免费流媒体层级将包含哪些剧集或电影，也不清楚迪士尼计划何时推出。但据《商业内幕》报道，这属于“关于如何更好地服务粉丝的持续讨论的一部分”。迪士尼未立即回应《The Verge》的置评请求。

With YouTube taking up a large portion of viewers’ time in front of the TV, Disney Plus, Netflix, HBO Max, and other streamers are looking for other ways to capture their attention. Disney Plus has already launched vertical video feeds, along with always-on channels, something Netflix is also rumored to be exploring. 由于 YouTube 占据了观众在电视机前的大量时间，Disney Plus、Netflix、HBO Max 等流媒体平台都在寻找其他方式来吸引观众的注意力。Disney Plus 此前已经推出了竖屏视频流以及全天候轮播频道，据传 Netflix 也在探索类似的功能。