Disney+ is considering a free streaming tier, report says

报道称 Disney+ 正在考虑推出免费流媒体层级

Disney+ is considering making some of its streaming library available to watch for free, according to a report from Business Insider. Disney’s chief product and technology officer Adam Smith discussed the possibility of offering free-tier content during a town hall on Thursday, the report says. 据《商业内幕》（Business Insider）报道，Disney+ 正在考虑将其部分流媒体内容库免费开放。报道称，迪士尼首席产品与技术官亚当·史密斯（Adam Smith）在周四的全体员工大会上讨论了提供免费层级内容的可能性。

It’s unknown which shows or movies would be included or when the streaming platform would consider launching the offering. The rollout of free content would allow Disney+ to better compete with free services like YouTube and Tubi, which are capturing a growing share of consumers’ viewing time. 目前尚不清楚哪些剧集或电影会被纳入其中，也不清楚该流媒体平台计划何时推出这项服务。推出免费内容将使 Disney+ 能够更好地与 YouTube 和 Tubi 等免费服务竞争，这些平台正在占据消费者越来越多的观看时间。

As streaming giants continue to raise prices, consumers have been turning to ad-supported services. According to data from Nielsen, free streaming services represented 18.7% of U.S. television watch time in April 2026, rising from 16.8% in April 2025 and 12.7% in April 2024. 随着流媒体巨头不断涨价，消费者正转向广告支持的服务。根据尼尔森（Nielsen）的数据，免费流媒体服务在 2026 年 4 月占美国电视观看时间的 18.7%，高于 2025 年 4 月的 16.8% 和 2024 年 4 月的 12.7%。

By offering select free content to consumers, Disney+ could better differentiate itself from its streaming peers like Netflix and Amazon Prime, especially as Apple TV+ and Paramount+ already allow non-subscribers to access a few free episodes. 通过向消费者提供精选的免费内容，Disney+ 可以更好地与 Netflix 和 Amazon Prime 等同行区分开来，尤其是考虑到 Apple TV+ 和 Paramount+ 已经允许非订阅用户免费观看部分剧集。