Meta removes controversial AI feature on Instagram after backlash
Meta removes controversial AI feature on Instagram after backlash
Meta 在引发强烈抵制后，移除了 Instagram 上一项备受争议的 AI 功能
Meta has axed a controversial feature that allowed users to modify photos from public Instagram accounts using AI. The feature, which was rolled out earlier this week along with a batch of other AI tools, “missed the mark” and is no longer available, according to the company. Meta 已经取消了一项备受争议的功能，该功能允许用户使用 AI 修改来自 Instagram 公开账号的照片。据该公司称，这项功能与本周早些时候推出的一批其他 AI 工具一同上线，但由于“未达预期”，目前已不再提供。
Earlier this week, Meta announced Muse Image, a new AI image generator built by Meta Superintelligence Labs, its dedicated AI unit. Meta promoted one feature that allowed individuals to generate images by @-mentioning public Instagram accounts that they wanted to reference. The feature, which wasn’t designed to alert a user if their photos were used in this way, prompted immediate backlash. 本周早些时候，Meta 发布了 Muse Image，这是一款由其专门的 AI 部门——Meta 超级智能实验室（Meta Superintelligence Labs）开发的全新 AI 图像生成器。Meta 曾推广过一项功能，允许用户通过 @提及他们想要引用的 Instagram 公开账号来生成图像。由于该功能在设计时并未设置通知机制来告知用户其照片被以这种方式使用，因此立即引发了强烈抵制。
TechCrunch wrote its own guide on how to disable the feature. Now Meta has reversed course. The company issued a blog post Friday announcing that it was removing the feature. Puck News founding partner Dylan Byers was the first to share the company’s decision. TechCrunch 曾撰写指南，教用户如何禁用该功能。现在，Meta 已经改变了方针。该公司周五发布博客文章，宣布将移除该功能。Puck News 的创始合伙人 Dylan Byers 最先分享了该公司的这一决定。
“Our intent was to provide a useful creative tool and to give people control over whether their public content could be referenced in this way,” the company posted on its blog. “We’ve heard the feedback that this feature missed the mark, so it’s no longer available.” “我们的初衷是提供一个实用的创作工具，并让人们能够控制自己的公开内容是否可以被以这种方式引用，”该公司在博客中写道。“我们听取了反馈，了解到这项功能未达预期，因此它已不再可用。”
TechCrunch reached out to Meta for more information and will update this article if it responds. Since its integration with social media platforms, AI has been misused with wild abandon — often to generate naked images of female celebrities. Platforms have attempted to mitigate this trend, although the guardrails introduced have often fallen short. TechCrunch 已联系 Meta 获取更多信息，如有回复将更新本文。自 AI 与社交媒体平台整合以来，它一直被肆意滥用——通常被用于生成女性名人的裸照。各平台虽已尝试缓解这一趋势，但所引入的防护措施往往收效甚微。
In the case of Meta’s newly nixed feature, it seems somewhat obvious that it would have been abused in this way. Indeed, Byers notes that the decision to do away with the feature came “amid scrutiny from users and talent agencies, including CAA.” 就 Meta 此次被取消的功能而言，它显然极易被用于此类滥用行为。事实上，Byers 指出，取消该功能的决定是在“包括 CAA 在内的用户和人才代理机构的审视下”做出的。