Anthropic starts localizing Claude pricing for India, its biggest market after the US
Anthropic starts localizing Claude pricing for India, its biggest market after the US
Anthropic 开始在印度推行 Claude 本地化定价，这是其继美国之后最大的市场
Anthropic has started localizing Claude’s pricing in India, its biggest market outside the U.S., as global AI companies increasingly tailor their offerings to win users in the world’s most populous nation. Anthropic 已开始在印度推行 Claude 的本地化定价。作为美国以外最大的市场，印度正吸引着全球 AI 公司不断调整其产品策略，以赢得这个全球人口最多国家的用户。
Local pricing has begun to appear for some users in India on Claude’s website and mobile apps. However, Anthropic has yet to enable payments via the Unified Payments Interface (UPI), India’s widely used instant payments network. Users still need to pay by card or through Apple’s and Google’s app store billing systems. 目前，部分印度用户已能在 Claude 的网站和移动应用上看到本地化定价。然而，Anthropic 尚未接入印度广泛使用的即时支付网络——统一支付接口（UPI）。用户目前仍需通过银行卡或苹果与谷歌的应用商店计费系统进行支付。
This is unlike OpenAI, which rolled out Indian rupee pricing for ChatGPT in August with UPI support. Claude users in India have long sought rupee-denominated subscriptions, with dollar pricing and currency conversion adding friction to accessing the service. 这与 OpenAI 的做法不同，后者在 8 月份为 ChatGPT 推出了印度卢比定价，并支持 UPI 支付。印度的 Claude 用户长期以来一直呼吁以卢比计价，因为美元定价和货币转换增加了使用该服务的门槛。
The move is particularly significant, as India accounts for 5.8% of global Claude usage, making it the service’s second-largest market after the U.S., according to Anthropic. 此举意义重大，据 Anthropic 数据显示，印度贡献了 Claude 全球 5.8% 的使用量，使其成为继美国之后的第二大市场。
On Claude’s website in India, Anthropic is listing Claude Pro at ₹2,000 (about $21) a month when billed annually, compared with $17 a month in the U.S. Claude Max starts at ₹11,999 (around $125) a month in India, versus $100 in the U.S., while Team plans start at ₹2,399 (around $25) per seat a month, compared with $20 in the U.S. The India prices include local taxes. Moreover, prices on Claude’s mobile apps vary slightly from those listed on its website. 在印度的 Claude 官网上，Claude Pro 的年度订阅价格为每月 2,000 卢比（约 21 美元），而美国为每月 17 美元。Claude Max 在印度的起售价为每月 11,999 卢比（约 125 美元），美国为 100 美元；团队计划起售价为每席位每月 2,399 卢比（约 25 美元），美国为 20 美元。印度的价格已包含当地税费。此外，Claude 移动应用上的价格与网站所列价格略有差异。
The Indian rupee pricing comes amid Anthropic’s growing focus on India. The Claude maker opened an office in Bengaluru in February, after announcing the move in October, and in January appointed former Microsoft India managing director Irina Ghose to lead its business in the country. Anthropic has also partnered with Indian IT services giants Infosys and Tata Consultancy Services in recent months as it looks to scale enterprise AI deployments. 此次推出卢比定价正值 Anthropic 对印度市场日益重视之际。继去年 10 月宣布计划后，这家 Claude 的开发商于 2 月在班加罗尔开设了办事处，并于 1 月任命前微软印度董事总经理 Irina Ghose 负责其在印度的业务。近几个月来，Anthropic 还与印度 IT 服务巨头印孚瑟斯（Infosys）和塔塔咨询服务公司（TCS）建立了合作伙伴关系，旨在扩大其企业级 AI 的部署。
That expansion faced a setback in June when Anthropic abruptly suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities, prompting some Indian developers and startup founders to consider alternatives to American AI models. The restriction on Fable 5 has since been lifted, though access to Mythos 5 remains limited. 这一扩张进程在 6 月遭遇挫折，当时 Anthropic 突然暂停了非美国实体对其 Fable 5 和 Mythos 5 模型的访问权限，促使一些印度开发者和初创公司创始人开始考虑寻找美国 AI 模型的替代方案。目前，针对 Fable 5 的限制已被解除，但对 Mythos 5 的访问仍然受限。
India has become an increasingly important market for AI companies, driven by its large base of developers and technology workers. However, converting widespread usage into paid subscriptions remains a challenge in the price-sensitive market. Anthropic did not respond to a request for comment on the Indian rupee pricing rollout. 得益于庞大的开发者和技术人员群体，印度已成为 AI 公司日益重要的市场。然而，在这个对价格敏感的市场中，如何将广泛的使用量转化为付费订阅仍是一项挑战。Anthropic 未就此次印度卢比定价的推出回应置评请求。