Phone maker OnePlus reportedly plans to wind down US and Europe operations
Phone maker OnePlus reportedly plans to wind down US and Europe operations
手机制造商一加（OnePlus）据传计划缩减美国及欧洲业务
Amid rising consumer electronics prices and slow demand for new purchases, Android phone maker OnePlus plans to wind down its U.S. and Europe operations this week, according to a report from Bloomberg. 据彭博社报道，在消费电子产品价格上涨和新机需求疲软的背景下，安卓手机制造商一加（OnePlus）计划于本周缩减其在美国和欧洲的业务。
The report cited a source saying that OnePlus’ shuttering of its U.S. and European shops is part of a corporate rejig at parent company Oppo. It also noted that OnePlus will wind down its operations in India, one of its biggest markets outside China. 报道援引消息人士称，一加关闭美欧门店是其母公司 OPPO 企业重组的一部分。报道还指出，一加也将缩减其在印度的业务，而印度曾是中国以外最大的市场之一。
OnePlus was started by Pete Lau and Carl Pei in 2013 to make affordable Android phones for tech enthusiasts. Over time, the company expanded the range of offerings and that created global demand for its products. Pei left the company in 2020 to start Nothing. As the price of the company’s flagship phones increased, OnePlus also ventured into more affordable phones with its Nord series. 一加由刘作虎（Pete Lau）和裴宇（Carl Pei）于 2013 年创立，旨在为科技爱好者打造价格亲民的安卓手机。随着时间的推移，该公司不断扩大产品线，从而在全球范围内创造了需求。裴宇于 2020 年离开公司并创立了 Nothing。随着旗舰手机价格的上涨，一加也通过 Nord 系列涉足了更具性价比的手机市场。
Analytics firms like IDC and Counterpoint have predicted that smartphone shipments are going to decline by more than 13% in 2026 due to a limited supply of memory chips that’s been described as RAMageddon. IDC 和 Counterpoint 等分析机构预测，由于内存芯片供应受限（被称为“内存末日”/RAMageddon），2026 年智能手机出货量将下降超过 13%。
Oppo faced a double-digit shipment decline year-over-year for the second quarter of 2026, according to a report by Counterpoint. It noted that the company faced “softness across most of its key markets” because of weak demand. 根据 Counterpoint 的报告，OPPO 在 2026 年第二季度的出货量同比出现了两位数的下滑。报告指出，由于需求疲软，该公司在“大多数关键市场”都面临着“疲软”的局面。
The company plans to continue operating OnePlus in China and sell Realme phones abroad in areas like the Nordic region, where it has proved successful, according to the Bloomberg report. 据彭博社报道，该公司计划继续在中国运营一加品牌，并在北欧等已取得成功的海外地区销售 Realme 手机。